National Geographic teamed up with Mazda on a competition to find the next photographer for the science, adventure and exploration content publisher. Entries will be accepted starting Tuesday and running through Nov. 18, and the two companies said interested parties should follow @natgeoyourshot on Instagram and visit this site. Budding Nat Geo shutterbugs can go…
O Comitê dos Jogos de Paris divulgou o logo das Olimpíadas 2024, que foi pensado para representar a união de três símbolos importantes tanto para os jogos olímpico quanto para o país. O logo traz a junção entre a medalha de ouro, a chama da tocha olímpica e a imagem de Marianne, um dos símbolos …
O post Paris divulga logo das Olimpíadas 2024 com referência à Revolução Francesa apareceu primeiro em B9.
Dani Beckerman always had an entrepreneurial streak. It started when she was a teenager, launching her own swim business to teach kids from the neighborhood. Fast forward to 2019 and Beckerman’s latest pursuit, Jars by Dani, creates deliciously sweet, tastefully designed, Instagram-inspired treats for corporate or private events. In this episode of I’m With the…
The weather is changing and football is in the air. NFL GameDay has you covered all day all season long, for everything that happens in the NFL on Sunday.
Unlike other internet service providers, Starry doesn’t trap you in contracts, promise your speeds you’ll never receive or change your bill every month. So to introduce Starry, we created a brand campaign that simply bids goodbye to terrible service and says hello to a new Starry future.
In the commercial, we see young people partying. After a few moments, we watch, anxiously, as one of them sits behind the wheel of a car and drives home. Arno’s words “J’aime la vie” are still clear in our heads … we hold our breath until … you can discover the rest of the commercial.
To raise awareness and to give people a way to help those battling breast cancer, the company burger we will launch the burger with a pink color at October month only and sales of THE COMPANY BURGER will go to Breast cancer fighters .
Durga Puja is one of the biggest festivals in India. The festival is also synonymous with fashion as everyone indulges in shopping to stand out during the festival. Success Menswear as an independent menswear brand celebrates the spirit of Durga Puja in style.
Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion.
We all have a strange side, as strange as the new taste of McDonalds Black Forest McFlurry
With Boombox Sound in LG G7 ThinQ, you always end up hearing an extraordinary 3D sound effect. It’s so clear and real that even a roar can create fear. That’s why the ad says, “Hear to Fear”
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. One of the Best Diss Tracks About New York…
Outdoor, Online, Mobile
City of Toronto & Toronto Community Housing
Cooking is the #1 cause of apartment fires in Canada. We call attention to this fact by demonstrating the dire consequences of not paying attention to what’s on the stove. And, reminding all of us, just how fast tragedy can strike.
Advertising Agency:Publicis Toronto, Canada
Senior Project Manager:Travis Metcalfe
Interactive Developer:Luke Pennings
Director Of Marketing Technology:Ryan Cottrell
Sound Effects Engineer:Stephen Stepanic
Cinematographer:Reid Marshall
Editing Assistant:Kyle Pittman
Senior Flame Artist:Daryl Shaughnessy
Post Producer:Brittney Nesseth
Broadcast Producer:David Krol
Retoucher:Paul Cascagnette, Catherine Mazerolle
Print Producer:Rachel Junker
Vp:Leila Siddiqi
Strategy:Leila Siddiqi
Account Executive:Jose Baylon
Account Director:Silvia Parkinson
VP Brand Director:Helena Lazar
Associate Creative Director:Richard Boehnke, Judy Timms
Group Creative Director:Dean Hore
Executive Creative Director:Tim Kavander
Film
Bt
BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses.
The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives.
Advertising Agency:Saatchi & Saatchi, London, United Kingdom
Film
Renault
Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique offroad experience. This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer. Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR. By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV. In Between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off. A Publicis idea, created for Renault Italy and in collaboration with Amazon. The campaign will be on air from October 17th on amazonwild.renault.it with a high-impact planning campaign on amazonwild.renault.it as well as on Renault social profiles.
Advertising Agency:Publicis, Rome, Italy
Creative Director:Stefano Battistelli
Digital Creative Director:Massimo Guerci
Art Directors:Massimo Guerci, Dario Citriniti
Copywriters:Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo
Digital Art Director:Iacopo Gioffré
Digital Designer:Simona Caldarini
General Manager:Daniela Di Maio
Account Director:Ilaria Lorenzetti
Account Manager:Chiara Marotta
Head Of Digital:Pierluigi Roselli
Digital Project Manager:Claudia Gili
Tv Producer:Manuela Fidenzi
House of production:Bedeschi Film
Director:Gigi Piola
DoP:Leandro Ferrao
Executive Producer:Federico Salvi
Producer:Giacomo Tabone
Editor Hero Video:Fabrizio Squeo
Editor Content Strategy:Samuele Schiavo, Fulvio Rossetti
Musica:Sizzer
Sound Design:Daniele De Virgilio
Sound Mix:General Jingles
Post Production:Prodigious
Online
SIGNS
Reinventing voice – One gesture at a time.
Alexa, Google Assistant, Cortana: voice assistants are changing the way we shop, search, communicate or even live. At least for most people. But what about those without a voice? What about those who cannot hear? Around 466 million people worldwide have disabling hearing loss. With the SIGNS Project, we are creating awareness for digital accessibility and inclusion.
SIGNS is a collaboration project, currently under development by the following partners: German Youth Association of People with Hearing Loss and LAB13 by MRM//McCANN.
Visit projectsigns.org for more information.
Advertising Agency:MRM//McCANN, Frankfurt, Germany
Chief Creative Officer:Sebastian Hardieck
Executive Creative Director:Martin Biela, Dushan Drakalski
Head Of LAB13 EMEA:Martin Biela
Vice President Global:Dominik Heinrich
Product Innovation & LAB13:Dominik Heinrich
Senior Copywriter:Chris Endecott
Concept & LAB13:Chris Endecott
Group Creative Director UX:Jan Portz
It Project Manager:Sebastian Klein
Senior Art Director:Jawad Saleem
Senior Motion Designer:Michael Klaiber
PR & Communications Director:Jerome Cholet
Art Director:Nico Koehler
Trainee LAB13:Sofia Paz-Vivo
Junior Art Director:Irini Sidira
Head Of Production:Klaus Flemmer
Plastic water bottle production harms plants and wildlife, contributes to global warming, and endangers the water sources many bottle brands have on their labels.?To highlight how destructive excessive bottle production and consumption is to the planet, we changed scenic labels into trash-filled wastelands with headlines to match.
Dell Blue, the internal creative agency for Dell, recently created a thrilling :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In addition, it captures the most critical insights from a competitive PC gaming and esports perspective while beautifully communicating the entire Alienware setup (PC, monitor, keyboard, mouse, and headset). Directed by Tony Kaye, the spot is airing on broadcast, online, and social.
More than a million people in the US endure the pain and diminished function of psoriatic arthritis (PsA), transforming everyday activities like walking, getting dressed, and household chores into agonizing struggles. Even worse, lurking beneath PsA in more than half of these patients, another condition rages on: enthesitis, inflammation of the tendons and ligaments where they attach to bone. Left untreated, it amplifies the burden of PsA and ignites a cascade of consequences—missed work, lost opportunities, and diminished life experiences. This traumatic condition can’t be addressed until it’s recognized. That’s why Novartis, as a proven leader in rheumatology championing disease awareness and clinical understanding, sounded the alarm for rheumatologists, the enthesitis first responders, to answer the call to action. Elevate Enthesitis—a comprehensive, unbranded initiative—sheds light on this invisible foe and urges doctors to uncover the threat before it can burn yet another patient. Visit www.elevateenthesitis.com for more information
How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. Created by David&Goliath, the spot shows the impressive range of features available in the 2019 Sorento, in a highly-choreographed film, shot all in-camera on an airstrip just outside of Los Angeles. Working with a team of stunt drivers and product experts, all of the features were carefully plotted so that they could be seamlessly demonstrated in what is a glorious (and very time-efficient) celebration of modern technology.
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