Care for a coffee concoction themed after the ultra-popular ’90s sitcom Friends? How about a branded Friends Lego set depicting one of the main settings of the show or a replica of the iconic apothecary table that appeared in the living room of some of the main characters that you can sit around while wearing…
Pinterest, the craft and design social site, is about to celebrate 10 years online. But its CMO is really hoping its nearly 300 million users are living their lives to the fullest, offline. We had a chance to talk with CMO Andr?a Mallard to find out what’s top of mind at Pinterest, which includes branching…
Every year we run the best digital marketing conference in Russia. Every year we surprise not only with the speakers, but with a promo campaign part of which is a website. This year we’ve made the first in the country VR website, to amaze, impress and sell the tickets. Digital Marketing Conference is a trendy conference, which demanded a trendy website. Single-screen website is a trend, because longreads are bulky, an old paradigm. There is so much information that it is impossible to spend a lot of time on the website: scrolling is boring! So we’ve made the first VR-website, which you can examine in all its glory if you have VR-glasses or a cardboard. The main page is both menu and navigation of the whole website.
A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, forward-thinking contender. In conjunction with FOX Entertainment’s EVP, Head of Marketing, Darren Schillace; EVP, Head of Creative Advertising, Scott Edwards; and VP of Design, Ian MacRitchie, Trollbäck+Company evolved the FOX brand strategically, systematically and visually. Armed with culture-defining hit shows and the strongest sports lineup in network television, newly independent FOX sees itself as a nimble start-up with entrepreneurial roots and a rich history of innovation. The resulting work shows what evolution for entertainment brands can look like in today’s constantly changing entertainment landscape, illustrating how major networks can embrace their strengths as broadcasters, while taking nimble and brave new approaches in the business. FOX’s Schillace says, “We needed to break down our brand in order to reimagine it. Trollbäck+Company worked with us on a focused and ownable strategy that looked to our past to reimagine our future, and their design-forward aesthetic brought us a smart and flexible design that is unlike anything else we’ve seen.” Trollbäck+Company interviewed dozens of stakeholders at FOX, daring them to define the future of the company. Feedback showed a passion to see the brand rise up and reclaim its status as a source for breakthrough entertainment –– the same brand that brought the world iconic shows like “The Simpsons,” “The X-Files,” “In Living Color” and “American Idol.” Stakeholders wanted a brand that went beyond disruptive or edgy – something vital, timeless and culture-defining that challenged the industry with its daring, disruptive content. To do this, the brand needed to clearly communicate a fresh attitude that told viewers what they could expect from FOX. Trollbäck+Company devised a new brand position, strategy and tone of voice that leverages the FOX brand evolution as a powerful turning point, showcasing the company’s commitment to shaping itself as a source of risky, rewarding content. “The way the industry is today, the middle of the road is the best place to get run over,” says Elliott Chaffer, Executive Creative Director at Trollbäck+Company. “We needed to bring back and champion the brand’s ability to take big swings and bigger risks.” Instead of over-promoting or taking a backseat to its content, the new FOX brand provokes, pushes and engages its audience. It takes a step back from the world of “general entertainment” and embraces specificity, POV and fandom. “Some leave the past behind,” says FOX’s Edwards. “But, as the original disruptors, we embraced the best parts of our past to move forward. That’s why, as we re-establish ourselves in this new marketplace, our brand was deconstructed and rebuilt, representing the best of who we are at our core.” Alex Moulton, Chief Creative Officer at Trollbäck+Company, says, “We approached the project with an ambitious strategic vision and high-end design standards, and we are incredibly proud of the result. The market is ripe for a change of direction, so we set out to position FOX as an entertainment brand that’s forging culture.” The rebrand’s visual design process began with a subtle redesign, then abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity. Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into abstract shapes and patterns was a major component of the visual rebrand. The broken letters offer an infinite number of possibilities for expanding the system: pattern work and creative framing, created from the broken lines of letters and negative space, plays a role in the brand’s iterations across every platform and touchpoint, from billboards to social posts to large-scale, environmental settings. Nuanced variations in the animated toolkit represent FOX’s new masterbrand in virtually any style or material, from animated and live-action comedy to unscripted series to groundbreaking dramas. Trollbäck+Company also created a digital/social guide and toolkit for the brand that was larger than its on-air guidelines –– another reflection of the brand’s shifting strategy. The new FOX identity is featured across all of FOX’s 17 owned-and-operated stations and over 185 affiliate stations across the country, further propelling the rebrand across channels and platforms. Since the launch of its new on-air look and feel, the network’s slate, which includes new programs PRODIGAL SON, ALMOST FAMILY and animated comedy BLESS THE HARTS; alongside hit series THE MASKED SINGER, 9-1-1, EMPIRE and THE RESIDENT; and iconic animated series THE SIMPSONS, FAMILY GUY and BOB’S BURGERS, FOX ranks #1 is the only network to see year-over-year gains, while also claiming this season’s #1 returning program (THE MASKED SINGER) and #1 new series (PRODIGAL SON).
Advertising is expected to be bold and unconventional. Sherpa, a creative marketing agency in Helsinki, decided to take marketing to a whole new level by briefing its competitor to do an ad for them without seeing it before its publishment.
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWAHelsinki, a free hand to design their ad without being able to see it beforehand.
Crazy, bold or just mental?
Sherpa is celebrating its 10th birthday, and to jubilate, they are doing brand-actions that proclaim the values leading to their growth: courage and faith.
– Even though we are competing with TBWAHelsinki about the same clients, the unnecessary confrontation between agencies doesn’t fit our way of thinking. We want to celebrate our ten-year journey by building new bridges for the entire field of marketing, comments Tommi Kortesniemi, the creative director and the founding partner of Sherpa.
Sherpa still hasn’t got any idea of how their front page ad will look like. As they won’t be part of the process in any way, they will only get to see their ad once it’s been published on Tuesday the 22.10. on the front page of Kauppalehti.
– Obviously, we could have created Sherpa’s marketing ourselves, but how is that brave? Some will certainly think that giving the reputation of our company into the hands of a competitor is crazy instead of bold but that’s what makes this project inspiring, Kortesniemi notes.
An exceptional yet pleasing assignment
Sherpa ordered their advertisement from TBWAHelsinki – Finland’s most awarded marketing agency in recent years.
– Exceptional might be too mild of a word to describe this assignment – extraordinary is closer to reality. To be honest, it took us a while to digest that our competitor really just hired us to be responsible for their facade. The brief was brave and funny, nonetheless. It’s always great to be involved in unordinary and convention-breaking projects, states Jyrki Poutanen, the Chief Creative Officer of TBWAHelsinki.
– This was an immense expression of trust towards us. It goes without saying that we are going to do our best to respect the unconventional boldness of Sherpa. Naturally, Sherpa has more at stake, but we also have a lot on our plate here. The reputation of our talented and respected colleagues at Sherpa is now on our responsibility, Poutanen concludes.
Women don’t pursue weightlifting because of the false perception that they’ll start to look like men.
The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
A new resort located on a top of the hill “El Galala” at Red sea-Egypt; the Galala branding needs an image that can reflect the location’s nature and mountains environment. The word Galala is an arabic word means “majesty”, so the logo structure is an arabic calligraphy in a shape of mountain with the golden color to reflect the color of sand and sun and the uniqueness of the project.
Campaign launched by Isobar Moscow and Greenpeace Russia in which with the help of fake app EarthApp we “aged” popular places on the Earth to draw people’s attention to serious climate issues and global warming.
* A horoscope inspiration * You don’t need to be a proper astrology follower to collect understandings about the most favorable design from your star sign. Every cluster has its own identity that has been inspired by the characteristics of astrology signs and is named with the star sign that it represents. Luckily, after learning from the experts, it has been evident that your zodiac sign can be a determinant of how you should live. Whether you’re considering a vibrant zone or a daydreaming peaceful zone to explore the character traits of your sign, one way to decide where to live next to is thinking about what type of house you’d feel at home in. From geometric Virgo to amusing Gemini, explore with White Sand what the zodiac has to say about your dream house.
I used cards clipart illustrations to make acts with them toward NESCAFÉ Fine Blend
Launch campaign for the new Soul Series 2. Textures, materials and a design out of this world as if sent from the future to lead us into a whole new era of juice making.
Film advertisement created by dobro°, Russian Federation for MullenLowe Moscow (brand: Winline), within the category: Gambling.
When the mountain tests you, trust will set you free.
Before consumers can sign up for Starry, the building where they live has to get set up for service. In this campaign, we targeted the residents who could be our biggest advocates. Emphasizing the things that set Starry’s service apart, we encouraged both residents and their property managers to Make Your Internet Starry.
Whether you are a highly-trained athlete or a weekend warrior, there’s always a chance you could get injured. Unfortunately, when injuries happen, it can be hard to know what you’ve tweaked or how to treat it.so we created (Get into the Game) awareness campaign to talk about injuries and how to heal it at Home or at Hospitals.
To encourage people to take the advice of booksellers and express themselves through their reading choices, we created the campaign “Say it with a book.”, in which books communicate via their titles. Then we set out to prove the communication power of books: with the world’s first “say it with a book” speed-dating night. The idea? Choose your date based on their choice of book, to give you an insight into their characters. With 1.3 matches per entrant, the event’s success rate was 30% higher than average. Press response was overwhelmingly positive, with the activation reaching around 3 million readers.
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