The US Open has a long history supporting Women’s Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the USTA would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to “leverage the power of women in sports to create a future of, by and for strong women.” Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign.
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior–and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment. However, Price Glomski, evp of emerging commerce…
I come from small city of Maharashtra – Nanded. I always wanted to pursue creative field because my father is a writer, and I’ve always been fascinated with the creative world due to him. After completing my Art Teacher Diploma, I decided to set foot in real world of art, which pushed him to come to Mumbai and pursue an art degree in the illustrious institute of Sir J J Institute of Applied Art. My main forte lies in creative illustration and also in developing unique creative ideas.
I’ve been in the creative business since 2012 till date and forever.
I started my creative journey with LINK ADS India followed by Eggfirst Advertising and currently COX AND KINGS ( INDIA) Mumbai.
Over the last many years, I’ve worked on various brands like Society Tea, Hasmukrai Tea, TATA motors, Ajmera, Hiranandani Fortune City, Peninsula Heights, Peninsula Land, Kokilaben Dhirubhai Ambani Hospital, etc. Under the Cox and Kings brand, I’ve worked on several of its sub-brands like TUTC, GLODEN BREAKS, Enable Travel, Bharat Deko, Duniya Dekho, Self Drive, CKFS, FIT, etc.
Why are you into Advertising? Since the time I was in school, I had a keenness for drawing and painting. With time, this fondness of mine just grew and I knew that advertising would be the right outlet for me to showcase my creative side. Somewhere the whole idea of solving a customer’s problems with the right kind of brand communication has always appealed to me.
Did you attend school for fine art or design or Communications? Yes. I did my BFA at Sir J. J. Institute of Applied art, Mumbai. (2008-2012)
Were there any particular role models for you when you grew up? I look up to my father greatly since he was the first person to introduce me to the world of creativity and storytelling. He is a Marathi writer, so it’s natural for him to have an impact on me.
Who was the most influential personality on your career in Advertising? To me, R.Balki has been the most influential advertising personality. His work showcases a fine balance between creativity and business objectives, which in turn evolves into magnificent advertising. So his approach to creativity is something I try to follow while cracking a brief or a layout.
Where do you get your inspiration from? Life, books, conversations, friends, songs, movies- anything that is unique and refreshing around me.
Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively. I am currently working in Cox & King’s in-house creative department. The atmosphere here is rather fun-loving and motivating, contrary to what most people feel about corporates. Together, we watch a lot of videos and ads, and get creative conversations going in order to bring out the best ideas from each other.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? It’s rather unfortunate that brands and clients underestimate the power of print media. Most of the advertisers opt for online mediums to promote their brand these days. However, the beauty of conveying a story, in my opinion, comes out best only in print media.
Do you think brands who’s advertising wins awards, do well in the market? No, I believe genuine ads that actually aim at solving a customer’s problem or sell a crucial product seldom win awards.
What advice do you have for aspiring creative professionals? Watch movies, plays, read, listen to music, take up a hobby, meet friends, travel… Work with people who are better than you. Best ideas come when the mind is free and inspired.
What is your dream project? To work with the legend R. Balki and create documentaries or videos for social issues
Who would you like to take out for dinner? R Balki
What’s on your iPod? Krishnakumar Kunnath (KK) when I am travelling.
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, […]
Here are the “making of” clips of this commercial anyway. In them, we meet the Native Americans who were consulted on this job, and the legendary dancer Canku One Star who created the dance and look that the director, Jean-Baptiste Mondino was seeking.
Clip 1: A dialogue between cultures.
In this clip, Johnny Depp who is a guitarist in his own band, speaks of the song he plays in the commercial. It is “Rumble“, an instrumental by Link Wray & His Ray Men. It also happens to be the only instrumental that was banned on radio back in 1958, because it was that wild, with the distortion and feedback. Well, that and because the term “rumble” was a slang term for a gang fight, which some US radio markets feared would inspire the crazy youth of the day. As Depp explains, there is another link to the Native American motif here, as Link Ray was native American, specifically, he was Shawnee.
Dior describes this scent as “A new, highly concentrated interpretation of Sauvage, melding extreme freshness with warm oriental tones and wild beauty that comes to life on the skin.”
And even this, some people are finding offensive because of the use of the word oriental in the copy. The description continues:
“François Demachy, Dior Perfumer-Creator, drew inspiration from unspoiled expanses of wilderness beneath a blue-tinged night sky, as the intense aromas of a crackling fire rise into the air.
The fragrance of a new frontier: an interpretation with a rich, heady trail that celebrates the magic of wide-open spaces.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
