Hasta La Creative!

“Sustainable airline” sounds like an oxymoron, but according to Scandinavian Airlines CEO Rickard Gustafson, it’s not only possible–it’s necessary. Taking a broad and ambitious approach to reducing its impact on the planet, Scandinavian Airlines (SAS) is doing things like purchasing carbon offsets for its loyalty customers and asking customers to preorder their inflight meals to…

Roughly 75% of Pinners say they are “very interested” in new consumer packaged goods products, compared with 55% of people on other digital platforms, but does that interest translate into sales? Yes, according to Oracle Data Cloud. ODC analyzed more than 40 debuts of new CPG products and found that Pinterest households were 29% more…

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We’ll Be Talking ‘Impeachment’ Again in a Year No,…

It seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television. Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that…

As usual, the broadcast networks entered the new TV season with the same glass-half-full optimism exhibited by baseball teams in spring training, where it’s all blue skies and high hopes until the season officially begins. But the reality is that linear ratings will continue to plummet this season, as viewing habits continue to rapidly change…

The nonprofit behind the app, which relays broadcast feeds online, claims the networks have colluded in an effort to shut it down.

Our Australia critic went on a whirlwind dining tour for two magazines. Here’s what happened.

Honda is hitting the road to TwitchCon and bringing along Honda Circuit, a nostalgic racing game that can only be played on Reddit. Honda Circuit marks the first time Reddit has teamed up with an automaker to create a game for its community. The game was developed by Reddit in partnership with ModOp. The game…