La Boulangère Bread: Na na na


Film
La Boulangère

French brand of pre-packaged breads and pastries, La Boulangère is a pioneer in French fair trade. In 2012, she laid the first foundations of her approach by developing a responsible purchasing policy for her wheat flour and later for her eggs; its main agricultural raw material. The agency Gloryparis accompanies La Boulangère again, to claim its commitment to French fair trade. In this way, they can approach the future more serenely and plan their investments. This approach thus secures local employment while promoting sustainable practices. Indeed, the Agri-Ethique label also supports all the players labelled in the implementation of environmental or societal responsible actions.

Advertising Agency:GloryParis, Paris, France
Group Marketing Manager:Frédérique Fillon
Bakery product manager:Malorie Potier
creative direction:Hugues Pinguet et Arnaud Le Bacquer
Commercial Manager:Jean-Baptiste Herman
Project Manager:Estelle Lacoste
Creative Director:Gabriel Bonnefond
Copywriter:Damien Bazile
Movie Production:Octopods
Réalisateur:Kris Debusscher
Sound Production:YouR SouND
Compositeur:Frédéric Schumann

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