Mediaocean Wants to Create a ‘DSP for TV,’ Eliminate Programmatic Buying Headaches

Today, Mediaocean announced the rollout of a new partnership that it hopes will cut out some of the headaches that come with buying television programmatically. The ad-based software company will team with the sell-side org Operative to create a one-stop shop for brands and agencies looking to buy TV inventory, be it linear or digital….

These Sunglasses Were Designed to Let You View the World as a Wes Anderson Movie

Anyone who’s ever wondered what real life might look like through the whimsical, Technicolor tinge of a Wes Anderson film may soon have a chance to find out, thanks to a new pair of shades from lensmaker Tens. The Scotland-based company’s Spectachrome sunglasses are designed to filter light in such a way to enhance a…

Not so innovative as it looks? / Ça donne presque la nausée?

THE ORIGINAL?
Boarding Ring Glasses – 2013
“Glasses against motion sickness”
Source : 2013 DAME Design Award, Amsterdam
Company : Boarding Ring, Var (France)
LESS ORIGINAL
Citroën “Seetroën” – 2018
“The 1st glasses against motion sickness”
Source : 2019 Cannes Lions SILVER & BRONZE
Agency : BETC Paris (France)

International Small Business Day Is a Big Thing at Google

Google is marking International Small Business Day Thursday with its introduction of Google for Small Business. The new Grow With Google initiative is aimed at giving small and midsized businesses access to the best tools and services from the search-engine giant to help them reach their goals. The company said its search and advertising tools…

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a $3.1 million funding round led by repeat investors Serra…

Snapchat: Here’s How to Add a Timer to a Snap

Did you know that Snapchat allows you to add a timer to your Snaps, which determines how long your friends can view them? For instance, you can add a five-second timer to a photo Snap, so that they can only view the picture for five seconds. Our guide will show you how this works. Note:…

App usa inteligência artificial para criar nudes de mulheres

Como já mostramos algumas vezes aqui no B9, nem sempre o uso de tecnologias como a inteligência artificial se dá para o bem. O exemplo mais recente disso é o aplicativo DeepNude, software com tecnologia IA que cria nudes realistas de mulheres através de fotos das mesmas usando roupas. O app está disponível para download …

O post App usa inteligência artificial para criar nudes de mulheres apareceu primeiro em B9.

All of NBCUniversal’s Democratic Debate Ads Aired as Planned, Despite Audio Snafu

An audio snafu briefly disrupted the first Democratic primary debate last night, co-hosted by NBCUniversal, but it didn’t impact NBCU’s ad inventory for the two-hour telecast, despite what moderator Chuck Todd seemed to indicate later in the program. The incident occurred shortly before 10 p.m. ET Wednesday during the debate, which aired on NBC, MSNBC…

NB Colour Print: Barmpot, Corporation Pop, Icky Van

This French Soccer Club Used Google Maps Street View to Unveil Its Latest Jerseys

A French soccer club is putting its latest uniform on the map with what it says is the first product release announced through Google Maps’ Street View feature. Red Star FC debuted the new shirts by posing models at various places around the suburban Paris home of its stadium and uploading 360-degree images of them…

Papa John’s and Snapchat Teamed Up on an AR Activation Backing Spider-Man: Far From Home

Papa John’s: Better ingredients, better pizza and better augmented reality? The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box. When activated, the pizza box transforms into a European landscape, which includes the…

Al Nahdi Pharmacies in KSA: Balance Your Life

Al Nahdi Pharmacies in KSA Print Ad - Balance Your Life
Al Nahdi Pharmacies in KSA Print Ad - Balance Your Life
Al Nahdi Pharmacies in KSA Print Ad - Balance Your Life

Spark: 0800 Matariki

Spark Integrated Ad - 0800 Matariki

This is the latest initiative from Spark designed to help preserve Ma?ori oral traditions and archive stories, complementing Kupu, a platform that translates images into Te Reo Ma?ori.

The 0800 MATARIKI campaign features nine stories, one for each star in the constellation, voiced by four prominent New Zealand orators – Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble.
 
Each of the stories was recorded with guidance from Matamua and were inspired by his book, Matariki: The star of the year, which is based on the Matariki stories from his ancestry of respected Ma?ori Astronomers.

Rangi has spent the past 20 years researching Matariki and is passionate about helping to reconnect people with their environment through education and story-telling.

https://open.spotify.com/show/1FvBYcZ7cy0blK9FsLndys?si=mx6jwbwCT5eRo2…

Unicef: Brussels 20km

Unicef Digital Ad - Brussels 20km

Chance: The Legendary Tour

Video of CHANCE – The Legendary Tour

Ad Spend for 2020 Election Cycle Projected to Reach $6 Billion

The 2020 election cycle is projected to generate $6 billion in political advertising from presidential, federal and state candidates and their campaigns, according to a new study from Kantar, a consultancy company. Digital ad spend is expected to grow substantially, accounting for 20% of the total spend, about $1.2 billion. Despite declining linear ratings, broadcast…

Who Were the Winners at the Inaugural Hashtag Sports Awards Presented by Budweiser?

The inaugural Hashtag Sports Awards Presented by Budweiser were handed out at the TimesCenter in New York Tuesday night, kicking off the fourth annual Hashtag Sports Conference. The awards honor excellence in fan engagement by brands, agencies, publishers and sports properties across over 30 categories. Former HQ Trivia host Scott Rogowsky was the event’s front…

Shutterstock Imagines Stranger Things 3 Using Only Stock Footage

If you’re eagerly awaiting the July 4 debut of Stranger Things’ third season–dubbed Stranger Things 3–on Netflix, Shutterstock is hoping it can quench your thirst with a version of its own, made entirely from stock footage. The stock-footage company’s new campaign, Strange Things, intended to parody the science-fiction horror aesthetic that’s made Stranger Things a…

Nissan: Follow the Leader

B&O: No Distractions

B&O Print Ad - No Distractions
B&O Print Ad - No Distractions
B&O Print Ad - No Distractions