No ar mais um episódio do Oêa, já no mata-mata das quartas-de-final. Vem entender tudo o que aconteceu hoje dentro e fora dos gramados! Plus: tem áudio exclusivo com a craque Tamires, da seleção brasileira. Desce pro play! Edição: Jéssica CorreaApoio à pauta: Agê BarrosProdução: Letícia ValenteIdentidade visual: Johnny Britto
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Quando artistas e marcas acertam e quando vira apenas oportunismo
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There once was a Seattle-born beer that intimately understood the definition of “wild life.” Decades ago, Rainier Beer staked its claim as the beverage for those who wished to enjoy a “mountain fresh” experience. The wild Rainier–a two-legged Rainier bottle that freely roamed the Pacific Northwest wilderness–stood as its reluctant mascot. Even Mickey Rooney had…
Jony Ive, Apple’s chief design officer known for leading many of the technology company’s pioneer products, from the Mac to the iPhone, is leaving the company. Ive, who joined Apple in 1992, is leaving to form his own company, called LoveFrom. The new venture is set to go live in 2020 and has retained Apple…
Even 16 months before Election Day, interest in the campaign is intense. Wednesday’s TV audience nearly equaled the record for a Democratic primary debate.
Facebook updated its terms of service to make four topics easier for people to understand: how the company makes money, content removals, users’ intellectual property rights and what happens when people delete content they shared. Vice president and associate general counsel Anna Benckert said in a Newsroom post that the updates will go into effect…
As simultaneously one of the most personal and one of the most commercial global holidays, Pride is in a moment of conflict. During June, you will find rainbows everywhere, from major urban areas to some of the smallest cities in America. It’s heavily debated both in the queer and trans communities, as well as in…
For most musicians, getting featured in an ad can be a nice way to reach a bigger audience while making a bit of money along the way. But when your track is the foundation of an Apple ad, that can often mean becoming an overnight phenomenon. Canadian singer Feist’s “1234” famously blew up thanks to…
Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot’s League of Legends leagues and competitions. The deal, announced today, could help show…
For years, streaming services have been saving series that had been canceled by linear networks, including Arrested Development (which moved from Fox to Netflix), The Mindy Project (Fox to Hulu), Community (NBC to Yahoo Screen) and Designated Survivor (ABC to Netflix). But for the first time, a linear network is picking up a show that…
Cond? Nast has added a consultancy service to CNX, its in-house creative agency, an offering the company touted at the Cannes Lions festival last week. The company is pitching the new service, dubbed CNX Core, to potential clients as a way to offer access to its data, editorial team and research. “They’re coming to CNX…
Facebook provided an update on the independent oversight board to help with decisions on which content should be removed for violating its community standards, which was initially proposed by CEO Mark Zuckerberg last November and described in more detail in January. In response to backlash last November over Facebook’s work with Definers Public Affairs, a…
Lady Gaga for Polaroid, Matthew McConaughey for Wild Turkey, Jay-Z for Puma … there’s a long line of celebrities who’ve at some point put the creative director hat on. Whether or not these appointments are actually effective is up for debate, but it seems as though brands enjoy having a famous name on their payroll…
Welcome to every kid’s dream: an entire city where just about every surface is a trampoline capable of vaulting you down the street–and turning a boring commute into a joyous romp across manholes, lampposts and rooftops. The magical talisman making this all possible in Apple’s newest ad from longtime agency TBWAMedia Arts Lab is a…
O investimento extra do Google no Google Maps nestes últimos meses não tem passado batido. Desde maio, a empresa já adicionou ao seu aplicativo de mapas ferramentas que incluem fotos dos pratos mais famosos dos restaurantes listados e registrar em tempo real a velocidade do usuário. Agora, a plataforma deve começar a ajudar num departamento …
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Omar Calçados
Campaign for a shoe retailer.
Advertising Agency:Bronx, Curitiba, Brazil
Creative Director:Alexandre Silveira
Art Director:Bruno Barros
Copywriter:Alexandre Silveira
Illustrator:Jorge Bacellar
Photographer:Fernando Ziviani
Account Director:Alberto Dalcanale
Account Executive:Louise Conté
Agency Producer:Alam Ioda
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