Did you know that Snapchat allows you to add a URL to a Snap? When you do this, your viewers will be able to swipe up on the Snap to view the website you shared. Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step…
Pelo menos oficialmente, a Apple acaba de perder um de seus principais nomes do quadro executivo: na noite de ontem (27), Jony Ive anunciou que está deixando a empresa e seu cargo de chefe oficial do design dos produtos para fundar a própria companhia. No cargo desde sua criação em 2015, Ive não será substituído …
O post Jony Ive deixa a Apple para fundar a própria empresa apareceu primeiro em B9.
A Apple Music ultrapassou o número de 60 milhões de assinantes, segundo informações reveladas por Eddy Cue, vice-presidente sênior da Apple. Em entrevista ao Numerama, Eddy afirmou que a plataforma agora conta com mais de 10 milhões de assinantes que o último relatório oficial, de abril deste ano. O aumento é considerável, e reflete os …
O post Apple Music passa dos 60 milhões de assinantes apareceu primeiro em B9.
Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry. This was on full display at Cannes Lions,…
Em 2016, os vídeos do Mannequin Challenge consumiram a internet de forma voraz. O desafio consistia de vídeos até simples, nos quais as pessoas filmadas brincavam de “estátua” enquanto quem segurava a câmera transitava entre essas pessoas. A brincadeira logo se tornou viral e, hoje, milhões de publicações do tipo podem ser encontrados no YouTube. …
O post Google usou Mannequin Challenge para treinar inteligência artificial apareceu primeiro em B9.
Last week, Johnson & Johnson’s chief marketing officer decided to call it a day, stepping down from the company after roughly six years. As part of the announcement, J&J said that it’s restructuring its business model, essentially eliminating the role of the CMO. The CPG/pharma company is just the latest large corporation to revamp the…
Direct Marketing, Design
Whiskas
Meet MIA. The first personal assistant inspired by cats’ curiosity. While advanced technology has given us personal assistants that have all the answers, MIA only offers questions. All to encourage the curiosity of the only sort of humans that still have a knack for it: kittens. We mean, kids. Curious? Just press play.
While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity.
Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends.
MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.
“WHISKAS® is the leading brand on the market, and it understands cats the best. The ‘Feed Curiosity’ concept is about inspiring people to encourage their cats’ curiosity. The brand’s stance is suggesting that cat caretakers give them quality nutrition and a good quality of life, respecting and cultivating the natural curiosity that makes them so special, interesting, and free,” says Roberto Valdrighi, Marketing Director for WHISKAS® in Brazil. “The aim is to strengthen the bond between cats and humans by way of this unique trait, which is shared by both humans and cats: curiosity.”
MIA works using a motion sensor. When she senses that humans are nearby, the kitty assistant will start a conversation, asking questions about a whole variety of topics that kids will find interesting and offering multiple-choice answers. MIA is 3D printed and comes in WHISKAS® colors: white and purple. A few units have been released so far, all sent to WHISKAS® partners and friends of the brand for experimental use. The project was developed by AlmapBBDO.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Executive Creative Directors:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil
Creatives:Hugo Luquetti, Lucas Menegotto, Mauro Maedo, Pedro Rosadas, Tieri Wince
Rtvc:Vera Jacinto, Diego Villas Bôas, Aline Silva
Tech Production:Biz&Sys
Image Production:Cine
Director:Cris Vida
Assistant Directors:Luciano Arturo, Toni Diniz
Dp:Alex Vecchi
Executive Producers:Raul Doria, Deo Borba
Production:Equipe Cine
Production Manager:Jair Costa
Postproduction Company:Cine X
Editor:João Branco
Postproduction:Equipe CINE X
Color Grading:Bleach
Audio Production:Satelite Audio
Music Production and Sound Design:Equipe Satélite
Mixing:Equipe Satélite
Musical Direction:Kito Siqueira and Roberto Coelho
Liaisons:Renata Costa and Nicole Bonnet
Digital Production:Rodrigo Falcão, Marcos Falcão, Priscila Garcia, Sabrina Ramiles
Art Buyer:Teresa Setti, Ana Cecilia da Costa
Content Director:Chris Mello
Community Manager:Beatriz Jannini, Guilherme Salgado, Mariana Dutra
Print
Snickers
Advertising Agency:BBDO, Shanghai, China
Creative Leader:Wai Foong Leong
Writer:Arício Fortes, Mukund Olety
Chief Creative Officer:Arício Fortes
Gcd:Mukund Olety
Art Director:Jianzhong Tam, Kelvin Leong
Creative Director:Jianzhong Tam
Ecd:Kelvin Leong
Acd:Jack Goh
Art Buyer:Lily Yao
Media Agency:MediaCom MediaCom
Print
Baygon
Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.
Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.
All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.
Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen
(TrendHunter.com) Breathe is a smart chest binder by Loughborough University student Miles Kilburn. The tech-infused garment is intended to alleviate certain discomforts of transgender men and non-binary individuals…
(TrendHunter.com) Luxury fashion label Maison Margiela unveils its newest design iteration of the 22 Replica Graffiti sneaker model and it is set to exclusively launch at UK-based retailer END. Clothing. The sneakers…
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(TrendHunter.com) The Kinetrika ‘SQUARE WAVE’ kinetic spinner toy is a math-inspired device that can help to alleviate feelings of stress or anxiety through play. Designed by Ivan Black, the device…
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| THE ORIGINAL? Original painting from René Magritte – 1937 “La Reproduction Interdite” Source : Museum Boijmans Rotterdam Artist : René Magritte (Belgium) |
LESS ORIGINAL Gleam Toothpaste – 2019 “It’s time for Gleam” Source : Lürzer’s International Archive (03-2019) Agency : The Narrow Street, Bangalore (India) |
(TrendHunter.com) The WWOO Kitchens Concrete Outdoor Kitchen is a rustic, feature-rich preparation station for those who spend extended periods of time outside. Designed and created by the Netherlands-based brand,…
The Flatiron Building, with its landmark facade, is joining a growing list of classic New York skyscrapers that are updating and in some cases, reinventing themselves.
From football icons to Hollywood stars, tattoos have today become a means to display one’s manliness. You probably come across those tough gym boys with an eagle tattoo on their arm or girls with blue eyes having a tattoo that makes them gam baby. You got fascinated and got a tattoo, but now you wish to get it removed. Is that right? Yeah! What’s holding your back? Is it the many myths out there for the tattoo removal procedure? To you good fortune, we’ve decided to burst all those myths floating with no grounds.
Do Google or talk to people who have been through the laser tattoo removal treatment, the majority of them will suggest that getting your tattoo removed can be extremely painful. But, this is far from the truth, because the pain you experience depends upon your pain threshold, it varies from one individual to another. Moreover, the tattooing process is far more painful than the removal procedure. So, if you’re able to cope with Pain during tattooing, then you’ll manage the tattoo removal pain. Furthermore, with time, as the tattoo starts to fade, then the removal session will become a lot less painful. You can also apply the topical numbing cream to alleviate the pain.
Unfortunately, it is not true, as you’re might not get removed completely forever. You are required to undergo multiple sessions of the tattoo removal process for the tattoo to fade away. This is scientific backing to the above statement; a human body takes time to remove the shattered ink particles, something which doesn’t happen overnight. Also, the size of the tattoo, the colour combination and the ink depth will determine how much it will take to lower the visual appeal of the tattoo.
This is one myth which is quite popular in the tattooing industry. Contrary to what you came across over the Internet or heard from somewhere, your tattoo removal treatment won’t leave you with scars for the lifetime. The modern laser technology precisely targets the ink particles without any impact on the surrounding skin. With that being said, you are required to do thorough research to locate a competent tattoo removal specialist in your town.
No, this is a complete myth, the topical creams are not meant to reduce the comfort to a certain extent.
This is not always true, in certain cases, modern ink is far more stubborn and tough to remove compared to the old one.
You probably developed a different mindset with regards to the process of tattoo removal.
The post Tattoo Removal Myths Debunked appeared first on 10AD Blog.
(TrendHunter.com) Splinter Society — an architecture studio based in Australia, transforms a structure in Melbourne into a Japanese-inspired home. Located in the suburb of Elwood, the original structure was a…
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