Hasta La Creative!

O clipe “Bluesman”, de Baco Exu do Blues levou o Grand Prix na categoria Entertainment for Music do Cannes Lions 2019. O GP é a premiação máxima do Festival Internacional de Criatividade Cannes Lions, evento mais relevante do mercado publicitário no mundo. Com uma votação empatada em 4 votos do júri para cada, a categoria …

O post Cannes Lions 2019: clipe “Bluesman”, de Baco Exu do Blues leva GP de Entertainment for Music apareceu primeiro em B9.

Every year, the global marketing industry descends upon Cannes, France for the Cannes Lions International Festival of Creativity. It is a worthy festival and probably the most important one for anyone tied to the marketing industry. For the creative community, it is an opportunity to get inspired, learn from one another and win recognition. Marketers…

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Volkswagen

Legends leave but are never gone.
Volkswagen Beetle 1938-2019.

Advertising Agency:DDB, Spain
Chief Creative Officer:Jose Mª Roca De Viñals
Creative Director:Pablo Guirado, Olaf Cuadras
Account Director:Gisela Castellvell
Agency Art Buyer:Brigitte Villalonga
Illustrator:Jorge Lawerta

What, as advertisers, can we learn from the entertainment industry? What can we learn from an industry that is constantly creating content that people will seek out and watch instead of paying to avoid? This is a particular challenge we are facing in advertising. Over the last 25 years, I’ve been trying to work out…

Nintendo, Final Fantasy VII Remake and Pokemon kept Twitter users’ thumbs moving during the Electronic Entertainment Expo in Los Angeles last week. Twitter said the most-tweeted-about game publishers during E3 were: Nintendo Xbox Studios Sony Interactive Entertainment Square Enix Bethesda Game Studios The most-tweeted-about newly announced games were: Final Fantasy VII Remake CyberPunk2077 Legend of…