Cannes Lions 2019: Brasil leva 4 Leões de Bronze na categoria PR e GP fica com Alemanha

Mais uma categoria do Cannes Lions 2019 destaca trabalhos brasileiros. O país levou 4 Leões de Bronze na categoria PR, apesar de ter concorrido com 19 finalistas no total. Algumas campanhas que viralizaram por aqui e chegaram como queridinhas ao festival acabaram não sendo reconhecidas pelo júri. Os 4 Leões vieram com “Flor da Vida”, …

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Disney é responsável por 57% da arrecadação nas bilheterias no verão norte-americano

Não tem passado despercebido a verdadeira ocupação que a Disney vem movimentando nas bilheterias desde os idos de março. Com a exceção talvez de “Dumbo” (que aos olhos do estúdio apenas “atendeu expectativas”), a empresa praticamente emendou um sucesso avassalador atrás do outro à partir de “Capitã Marvel”, especialmente agora que ligou as arrecadações monstruosas …

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Cinemático – Dor e Glória; MIB Internacional

Nesse episódio do Cinemático, Carlos Merigo, Robson Bravo, Pedro Strazza, Oga Mendonça e Jéssica Correa conversam sobre “Dor e Glo?ria”, novo filme de Pedro Almodovar, e “MIB: Internacional”, dirigido por F. Gary Gray. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify — Edição por Robson Bravo Críticas, …

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Dunkin’: Signature Espresso-Wear

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The One Club for Creativity Announces Jury For Global Young Guns 17

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Gender balanced jury for industry’s only global, cross-disciplinary, portfolio-based awards celebrating creative professionals age 30 and under.

Cannes Lions 2019: “Whopper Detour”, de Burger King, leva GP de Direct

Ação da FCB NY oferecia sanduíches por 1 centavo dentro de restaurantes do McDonald’s

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Inteligência artificial identifica placas de trânsito danificadas à partir do Google Street View e Maps

O Google Street View tem muitas funções. A principal delas é obviamente ajudar os usuários a localizar os endereços de seu interesse, para que chegar em um local distante deixe de ser uma missão ingrata e se torne algo mais fácil. Uma equipe de cientistas australianos, porém, está utilizando o Street View para um novo …

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Cannes Lions 2019: Volvo leva Grand Prix na nova categoria Creative Strategy

Na estreia da categoria Creative Strategy, o Grand Prix vai para uma campanha da Volvo criada pela agência Forsman & Bodenfors. Com a premiação, a parceria entre a marca e a agência já rendeu um total de 5 GPs ao longo dos anos. A campanha premiada é a “The E.V.A Initiative” criada com base em …

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Driver Car Communication Displays – The 'RoadWayve' Keeps Drivers in Contact with Others on the Road (GALLERY)

(TrendHunter.com) The ‘RoadWayve’ car display is a handy aftermarket accessory for those who spend ample time on the road commuting to help them communicate more clearly with other drivers around them….

Cambridge Analytica Founder Alexander Nix Abruptly Cancels Controversial Cannes Appearance

Alexander Nix, co-founder of defunct polling firm Cambridge Analytica who had been scheduled to speak at Cannes on Thursday evening, has pulled out of the event after controversy over his appearance reached a boiling point. A spokesperson for the festival confirmed that Nix canceled approximately 24 hours before the event. The news came after reports…

Pixar anuncia “Soul”, seu segundo filme para 2020

A Pixar já tem confirmado há um tempo “Dois Irmãos” como seu lançamento de 2020, mas a real é que no ano que vem o estúdio terá nada menos que dois longa-metragens saindo nos cinemas. E o segundo projeto do próximo ciclo de lançamentos já tem nome: o estúdio divulgou hoje (19) em sua conta …

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Lincoln: The Nautilus – Art Installation

THIS IS THE NAUTILUS, a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab.

Inspired by the human-centered design of its namesake, the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. Yes, you are the center of this artwork. To activate The Nautilus, grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of your unique touch. You, and those around you, will create your own symphony of light and sound.

THEATLANTIC.COM/THENAUTILUS

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Springer Nature: Account Manager (Publications)

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Springer Nature:
inScience Communications is a brand of Springer Healthcare, a leading full service medical communications agency, which forms part of Spri
Philadelphia, Pennsylvania

Authorities Arrested Environmental Protesters on the Steps of the Palais During Cannes

CANNES, France–The mid-week midday shuffle was interrupted on Wednesday when a handful of protesters gathered around the hub of sanctioned events at the Palais during the Cannes Lions festival and demanded that the advertising industry recognize the looming consequences of climate change. The advocacy group, which calls itself the Extinction Rebellion and originated in the…

How Google Is Bringing Its Deep Tech to Life in Cannes

CANNES, France–Billions of us experience these Google products every day, from two-step verification, to Google Translate and AR, to the Google Doodles. So how do you bring these back-end, two-dimensional, deep-tech products to life? For Google, it meant taking up a parcel of beach along the French Riviera during the Cannes Lions Festival of Creativity…

Pose, Russian Doll and Fleabag Top the Television Critics Association Awards Nominations

A pair of freshman series–FX’s Pose and Netflix’s Russian Doll–racked up the most nominations today as the Television Critics Association announced its 2019 TCA Awards nominees. The TCA, which comprises more than 200 North American TV critics and journalists (including me), honors outstanding television programming. The organization often recognizes acclaimed shows that Emmy voters have…

Reddit Partners With Oracle for a Much-Needed Brand Safety Boost, but Is It Enough?

Brand safety has been a rallying cry at this year’s Cannes Lions International Festival of Creativity. On Tuesday, a veritable supergroup of brands, agencies, platforms (including Facebook, Google and Twitter) declared they would tackle that issue and others related to harmful content with the Global Alliance for Responsible Media. Also on Tuesday, a coalition of…

As the Industry Evolves, So Does Cannes Lions. But Are We Going Too Far?

It goes without saying that Cannes has been and continues to be an important event for our industry. However, it’s also changed in recent years to become almost unrecognizable from a decade ago. When I first had the opportunity to attend Cannes, it was smaller, with few to no brands in attendance. Back then, it…

Katie Couric, John Legend and Marc Pritchard Talk Modern Gender and Race Efforts at Cannes

Just a few weeks into 2019, the release of Gillette’s “We Believe” spot gained so much attention it was sure to become one of the most talked-about ads of the year. The ad, which was about “looking at masculinity in today’s world,” according to Marc Pritchard, chief brand officer of Procter & Gamble (Gillette’s parent…

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and…