Jun
24
2 Big Book and Magazine Printers Face Suit to Block Their Merger
Posted in: UncategorizedThe U.S. Justice Department is suing to stop the proposed $1.4 billion deal between Quad/Graphics and LSC Communications on antitrust grounds.
Jun
24
Marevivo Italia: Stop Microfibre
Posted in: Uncategorized
To raise awareness of the problem of washing synthetic items in the washing machine, we have developed a campaign with a strong impact.?
Jun
24
New US Legislation Would Require Internet Giants to Disclose the Value of User Data
Posted in: UncategorizedBipartisan legislation introduced in Congress today would require some of the largest internet companies to disclose the monetary value of user data. The bill, the Designing Accounting Safeguards to Help Broaden Oversight And Regulations on Data Act–also known as the Dashboard Act–would require some of the largest data-driven advertising companies, including Facebook and Google, to…
Jun
24
Brands Need to Stop Putting Themselves First When Focusing on a Purpose
Posted in: UncategorizedIf you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to…
Jun
24
Hallmark’s Crown Media Family Networks Secures Double-Digit CPM and Volume Upfront Increases
Posted in: UncategorizedWith Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it…
Jun
24
Microsoft proíbe funcionários de usar ferramentas como Google Docs, Slack, entre outros
Posted in: Uncategorized
A Microsoft quer assegurar que seus dados não “caiam nas mãos da concorrência”. E para isso, a empresa fez uma lista de ferramentas utilizadas no fluxo organizacional que estão proibidas de serem utilizadas por seus funcionários. De acordo com um relatório do GeekWire, ferramentas como Slack, Google Docs e Amazon Web Services, entre outros. A …
O post Microsoft proíbe funcionários de usar ferramentas como Google Docs, Slack, entre outros apareceu primeiro em B9.
Jun
24
Nike e Netflix anunciam coleção de tênis inspirados em “Stranger Things”
Posted in: Uncategorized
Em mais uma ação para divulgar a estreia da terceira temporada de “Stranger Things”, a Netflix anunciou uma parceria com a Nike para a produção de calçados com o tema da série – pois é, a produção que vive de nostalgia agora está entrando com tudo no mundo na moda. A coleção baseada no programa …
O post Nike e Netflix anunciam coleção de tênis inspirados em “Stranger Things” apareceu primeiro em B9.
Jun
24
Dairy Queen: The DQ Box of Happy
Posted in: Uncategorized
As the school year comes to a close and millennial families gear up for summer, DQ is launching a first-of-its-kind subscription box filled with experiences aimed at IRL family moments. Even the box itself is designed to be part of the fun.
The DQ Box of Happy, rolling out this June, is offered as a limited three-month subscription box service with a different summer-themed activity each month. Starting with “Camp-In”, the box transforms into a nonflammable, family-room-safe campfire that is illuminated by a flame video via smartphone, using tech to heighten the experience instead of competing with it. The box also includes a shadow puppet storybook, flashlight, playing cards, and a “forest floor blanket” where the camp-in can take place. July’s “Water Park” box includes a built-in sprinkler and water-themed soundtrack families can play from their phones, and in August subscribers can “Road Trip” with a box that features a cardboard smartphone camcorder case, encouraging families to record their memories. Each box comes with a $10 DQ gift card.
The DQ Box of Happy subscription includes all three boxes for $45 and is currently sold out, but those who missed out will still be able to download an activity from a box each month at www.DQBoxofHappy.com.
This is the latest campaign under DQ’s newly launched tagline “Happy Tastes Good,” which positions the iconic brand as a destination for happy moments and memories. The new tagline replaces “Fan Food. Not Fast Food,” which has been the brand’s tagline since 2014.
Jun
24
Viacom’s BET Networks to Introduce SVOD Service This Fall
Posted in: UncategorizedViacom is continuing its push into subscription video-on-demand products with a joint venture between its subsidiary BET Networks and Tyler Perry Studios, the companies announced Monday. The streaming video service, called BET+, will premiere this fall and will feature more than 1,000 hours of library content from BET Networks and Viacom, plus original series from…
Jun
24
David Miami’s ECDs, Two of Today’s Most Awarded Creatives, Have Left the Agency
Posted in: UncategorizedCANNES, France–In less than eight years, they’ve worked their way up from junior creatives to ECDs, amassing a staggering 67 Cannes Lions along the way. But as the sun set on the final day of this year’s festival in Cannes, Juan Javier Pe?a Plaza and Ricardo Casal told Adweek it would also be their last…
Jun
24
Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Marijuana Puns
Posted in: UncategorizedThe explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable. Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building. The spate of apothecary-inspired fonts, motifs and tropes that permeate the cannabis landscape are bad enough. And as upstart brands…
Jun
24
Amarula e Bob’s criam milkshake para Parada do Orgulho LGBT+
Posted in: Uncategorized
Em uma parceria inédita entre as marcas, Amarula e Bob’s criaram um milkshake especial, em edição limitada e em comemoração da Parada do Orgulho LGBT+. Segundo Raquel Paternesi, Diretora de Marketing do Bob’s: “Essa cocriação do Bob’s com Amarula resultou num produto muito saboroso e sofisticado que reúne o que há de mais emblemático das …
O post Amarula e Bob’s criam milkshake para Parada do Orgulho LGBT+ apareceu primeiro em B9.
Jun
24
Cannes Lions 2019: “Seja um pirata”, a lógica de sucesso da Apple
Posted in: Uncategorized
Este ano, a Apple foi eleita “Creative Marketer of the year” pelo Cannes Lions – não confunda com o Burger King que foi eleito “Creative Brand of the year”, mas falaremos disso mais à frente. Reza a lenda que a demora pela nomeação da Apple está relacionada a uma regra fundamental do festival: para uma …
O post Cannes Lions 2019: “Seja um pirata”, a lógica de sucesso da Apple apareceu primeiro em B9.
Jun
24
Standard Finis Oil Co.: #NotHerJobOnly
Posted in: Uncategorized
Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here.
This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men’s words towards women and why men should play a key role as well towards women empowerment through a little motivation.
Jun
24
Fremax: Mercedes-Benz Challenge
Posted in: Uncategorized
Fremax is the official supplier of brake discs from Mercedez Benz-Challenge, meaning all cars in the competition use the brand’s brake disc. We needed to show that the fastest cars run with the best brake discs.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.