After a NewFronts week that kept advertisers running from presentation to presentation to hear publishers’ pitches for digital videos, some trickled in Friday to the week’s final event, the Interactive Advertising Bureau’s day-long insights symposium. After munching on bagels and yogurt at WellSaid, Convene, near New York’s Bryant Park, attendees wandered into a large conference…
Facebook confirmed that it will shut down Bonfire, the Houseparty-like group video chat application it began testing in Denmark in September 2017. The app was never available in the U.S. A Facebook spokesperson said, “In May, we’ll be ending support for the Bonfire tests. We’ll incorporate elements of what we learned into other current and…
O McLanche Feliz é um dos grandes atrativos do McDonald’s para o público infantil. Seu principal concorrente, o Burger King, incrivelmente não tinha uma versão equivalente em seu cardápio, mas isso meio que mudou hoje. A empresa anunciou o “Real Meals” (em uma tradução literal: lanches reais), a versão BK para o “Happy Meal” do …
O post Em campanha sobre saúde mental, Burger King lança combo que satiriza o McLanche Feliz apareceu primeiro em B9.
Siri e Alexa são as noivas na cerimônia de casamento à la Wes Anderson em pleno Castelo Belvedere, em Viena. As duas mulheres mais famosas da inteligência artificial trocaram alianças – e seus votos – em frente a uma plateia LGBTQ+ de carne e osso. O primeiro casamento entre duas assistentes de voz foi um …
O post Lá vem as noivas, Siri e Alexa apareceu primeiro em B9.
Print, Online
Remembeer
There’s an easier way to find your favourite beer.
Remembeer is an app that works as a searching map in your perimeter that locates any pub the users like the most. Beyond that, it offers plenty options of artesanal beers in each one of that pubs. Considering that, we create the “There’s an easier way to find your favorite beer” campaign. It shows some akwards situations where people trying to achieve the perfect beer, instead, Remembeer app tell them, that there’s an easier way to reach it.
Advertising Agency:Flex And, Fortaleza, Brazil
Creative Director:André Nogueira, Rafael Azevedo
Art Director:Samuel Ribeiro
Copywriter:Felipe Diogo
The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.
Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.
The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.
In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
Depression is a silent disease, making it hard to notice if the person next to you is suffering. On the other hand, it may be hard for a sad person to talk to someone and ask for help.
With that in mind, we created a campaign that encourages conversation.
Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging. For a limited time, Casper is removing its brand name and logo from its…
Agency holding companies MDC Partners and WPP are very different in terms of scale, history and influence, but they have at least one key thing in common: Each company’s former CEO continues to make quite a bit of money from the business he used to run. Martin Sorrell made approximately $4 million from WPP in…
A solidão é como assinatura, cada um tem a sua. Tem a solidão que domingo de manhã joga farelos na praça pra se cercar de outras coisas vivas. A solidão que arrisca um sorriso pro balconista da padaria. A solidão que está super feliz em escolher uma poltrona só no cinema. A solidão que no …
O post Mamilos 195 – É Impossível Ser Feliz Sozinho? apareceu primeiro em B9.
Outdoor, Print
Sinteplast
Sky, Forest and Ocean: prints from the campaign “Colours of Nature” for Sinteplast created by VMLY&R Argentina.
Advertising Agency:VMLY&R, Buenos Aires, Argentina
General Creative Director:Fernando Tchechenitsky
Creative Director:Bruno Macri, Juan Martinez Cima
Art Director:Gabriela Hidalgo Lizarraga
Copywriter:Tatiana Dobosz
Producer:Juan Furia
Account Executive:Mariana Iesulauro
Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
The Play-Doh brand wants to promote the different sizes of their cans at the Colombian stores.
Now not only the customers will find the regular size can, but they also can find it in a smaller one. With this action they explain that fun and creativity do not depend on the size of the can but on the size of the imagination, because inside you will find a whole universe of possibilities.
There are moments in the life of all people when throwing a fart can become in the worst thing possible that can happen, that’s why Cogaz exist, a high power pill that offers relief to the flatulence symptom.
Complying with a new law, the largest online porn company has set itself up to be the youth gatekeeper of British smut. What could go wrong?
Former Alabama linebacker and current Carolina Panther Christian Miller hasn’t played a down in the NFL yet, but he already has a vision of which brands he’d be the perfect pitchman for. “Off the field, I love to hunt and fish,” Miller said, pointing to outdoor brand Cabela’s or Under Amour, which produces gear for…
Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional connections with its users. According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from…
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