One Degree that Matters is an engaging Snapchat campaign that aims to both engage and expose 18-24-year-old University students to the impact global warming is having on the planet.
To get drivers to consider buying an Audi, the iconic logomark is used to show that the A6 is not only desirable, but attainable. By reimagining the rings as a Venn diagram, the car buyer needs only look in one place for their next purchase.
Glaciar and The Argentine society of cardiology together created a radio broadcast suitable for fans at high cardiovascular risk during the superfinal between Boca Juniors and River Plate.
According to several medical studies, big sporting events are proven to increase the risk of heart attack by more than three times. Glaciar, the low sodium water taking care of all argentine hearts together with Ponce, created CALMENTARIES, a radio broadcast specially designed for fans with a heart condition. The chosen match was River Plate vs Boca Juniors, Argentina’s greatest teams and all-time rivals faced each other in the Libertadores de America`s cup final for the first time in history making this an unprecedented event. The commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, a cardiologist sharing healthy tips to the fans, and in the background: Zen music.
Autographed jerseys are a way in which athletes give fans a memento they can keep and enjoy forever. (Andres Iniesta himself probably signed thousands of these throughout his career.) As the exclusive broadcaster of the Spanish LaLiga where Andres Iniesta made history, beIN SPORTS USA decided to reverse this dynamic and give fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift that would be given to Andres Iniesta who retired from Barcelona after 21 years of history and success.
The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line.
The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en
The operation launched late last month at Macy’s in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina.
Facebook users were blinded by science in April, as biomaterial was one of Facebook IQ’s Topics to Watch for the month. Biomaterial and associated topics organ printing, simple machine, polymer, biological engineering, molecule, Cornell University, tissue, organ (anatomy) and DNA saw conversation volume rise 3.4 times year-over-year and 2.9 times from March, driven mostly by…
Have you ever been in a Taco Bell and looked around wistfully, thinking, “Man, if only I could SLEEP here”? If the answer is yes, then you might want to be the first to book a room at The Bell: a Taco Bell Hotel and Resort. The Palm Springs destination, described as a “Tacoasis in…
The CW’s annual superhero crossover won’t occur until November or December, but the network is already teaming up some of those legendary characters in the fall: Batwoman and Supergirl will air together on Sundays, while The Flash and Arrow are paired on Tuesdays. The network released its 2019-20 schedule–which includes two new dramas in the…
The project’s challenge was to continue the brand strategy used by the construction company (brand and locator names), but to be loaded with a unique, light, fun, contrasting and at the same time popular identity representing the product’s interest audience . A great challenge, but certainly a lot of fun for all the team involved.
When people feel like they are coming down with something, they are willing to try anything to keep from getting sick. Emergen-C effectively helps you prevent or get over a cold faster in a way that is actually enjoyable.
In March 2019, Cogent launched ‘Pay’m back securely’, a campaign designed to create differentiation in a sea of ‘convenience and speed’ marketing messages in the category. The campaign draws on the fact that Paym is uniquely backed by 15 major banks and building societies.
Insight: 1 in ever 4 college students get an STD in their 4 years of college. Solution: On Halloween day, give 1 in 4 college students an STD at select Burger King locations.
The Honda Evolution Financing is an option to always be replacing a Honda with a new one every 2 years. This is an interactive ad for magazine media.
(TrendHunter.com) The ‘FLEXSE’ Scandinavian grill house has been designed by SA Lab in Saint-Petersburg, Russia as a modern interpretation of a traditional cabin design to put a focus on multifunctional…
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