Last week, AB InBev announced the official launch of its in-house agency, draftLine, which it has built up internally from a team of three to over 50. On Friday, Adweek spoke with AB InBev senior vice president of marketing Joao Chueiri about the development of draftLine and what we can expect from the shop in…
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| THE ORIGINAL? Lancôme Cushion face powder – 2014 Watch the movie on VIMEO Agency : La Bande Originale (France) |
LESS ORIGINAL Guerlain Terracotta face powder – 2019 Watch the movie on VIMEO Agency : Helmut Agency (France) |
Introducing the Bonerless Bathing Suit, the cure for those beach boner blues. Whether it’s the swarms of half-naked bods, a warm breeze catching you just the right way or simply because your little buddy’s got a mind of his own, if your start to rise our patented Bonerless Technology will stop the tide. So grab your shades and your surfboard and leave your worries at home, because turning your next hard-on into a hard-off will be a day at the beach. Get yours today at www.bonerless.com.
Fiat is promoting two limited editions of its iconic 500 model in an outdoor campaign ‘Lose the Labels’, celebrating nonconformity and expressing your own individuality. krow Communications created the campaign to support the 500 Rockstar and 500 Star models.
The idea behind ‘Lose the Labels’ is to challenge conformity over individuality. Taking perceived wisdom of what you have to look like, or how you behave head on. As the 500 breaks away from the homogeneous looks of cars in the A segment and expresses its individuality, the first executions in this campaign look at labels in fashion and celebrates people’s own individual style over the myth that to be chic, you need to follow the obvious trends.
There are two different executions. In one, a self-possessed man poses casually next to the 500 Star under the headline ‘Dedicated follower of nothing’. The other shows an equally confident woman next to the 500 Rockstar, with the headline ‘Individuality has no catwalk’.
The posters are running across DOOH and OOH channels across the UK, including major sites in London, Birmingham and Leeds. The outdoor campaign breaks on the 20 May with other channel activation to follow.
The shampoo formula allows hair to grow up to 1.3 centimeters per month.
Forced life on the street – the most burning social problem in Russia, and specifically, the city of St. Petersburg. This campaign is designed to draw attention to it and uses familiar to every St. Petersburg citizen images of typical courtyards-wells.
Director Sophie Muller, signed to Prettybird UK and US, has directed the music video for Shakespears Sister’s ‘All the Queen’s Horses’. The track is the first new material in 26 years from Shakespears Sister and their first release since signing to the reformed London Records. Siobhan Fahey and Marcella Detroit formed Shakespears Sister in the early 90s and Sophie Muller shot the videos for the band’s iconic tracks ‘I Don’t Care’ and ‘Stay’.
Did you know that Snapchat allows you to send a friend’s username to another user so that they can interact with them? Our guide will show you how to send a friend’s username to someone else. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the Friends screen, tap and…
The creators of “Stranger Things” wrote the failed beverage into the coming season as part of a big marketing push. With memories of a 1985 backlash faded, Coca-Cola dug out the old recipe.
Spindrift is heading into summer with a multi-million-dollar campaign that it hopes will help the nine-year-old sparkling water brand stand out in what has become an increasingly crowded category. Created by L.A. shop The Many (formerly Mistress), the effort continues a message that Spindrift began spreading last year as part of its first big advertising…
Twitter’s MoPub mobile ad platform detailed in March how impression-level revenue data will enable mobile application publishers to understand the true lifetime value of their apps’ users and better optimize their paid user acquisition. MoPub revealed in a blog post Tuesday that the solution is now available to its full-platform publishers, which can process the…
Another upfronts week has come to a close–so what did it all mean? Adweek’s TV/Media editor Jason Lynch shares his top 5 takeaways from upfronts week 2019, including which company needs to rethink its sports strategy and the week’s one goosebumps-inducing moment.
Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should never perform in public, like clipping your nails and, certainly, brushing your teeth. A brand called Hello is tackling the latter, but with a dose of humor, a modicum of privacy…
Nesse episódio do Cinemático, Carlos Merigo, Robson Bravo, Pedro Strazza e Jessica Correa conversam sobre “John Wick 3: Parabellum”, dirigido por Chad Stahelski. A parte de spoilers começam em 24:10. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify — Edição por Robson Bravo Críticas, comentários, sugestões para …
O post Cinemático – John Wick 3: Parabellum apareceu primeiro em B9.
The two largest browser providers (Apple and Google) plus regulators are separately implementing a crackdown on third-party cookies and associated tracking practices popular with advertisers. This has resulted in independent ad-tech companies–i.e., those outside of the industry’s walled gardens that are laden with first-party data–implementing measures to reduce their reliance on third-party data. Included in…
Flo, from Progressive Insurance, has quite a following among leading TV actors. On the red carpets at last week’s TV upfronts we asked several prime time stars their most favorite commercials of all time. Progressive was a top pick, so were Pepsi and McDonald’s. And Black-ish star Anthony Anderson sang us his favorite. Check out…
Media
Valio Jäätelöfabriikki
How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time.
Advertising Agency:SEK | PART OF GREY, Finland
Creatives:Heli Roiha, Annu Terho
Creative Director:Mikko Martikainen
Producer:Anette Michelsson
Client Director:Laura Mertano
Planner:Jesse Pitkänen
Video DOP:Jaakko Slotte
Video Editor:Vesa Tiukkanen
Interior Design:Studio Plenty, Anna Pirkola, Kirsikka Simberg
Additional Credits:Otto Kilpiö, Essi Orama, Tea Ijäs, Krista Keinonen, Aino Laakso
Print
Sanofi Genzyme
New ‘compelling evidence’ sets the scene for Pompe awareness
Stunning new creative by Havas Lynx Group is helping raise awareness and provoke discussion on a rare proximal muscle disease that could affect up to
5000 people across Europe.
Advertising Agency:Havas Lynx Group, Manchester, United Kingdom
Creative Director:Gary Mcnulty
Art Director:Michael Stott
Copywriter:Alicia Dews
Photographer:Jason Hindley
Artworker:Chris McClaren
Integrated
Corona
Advertising Agency:Leo Burnett Mexico
Advertising Agency:Leo Burnett, Australia
Chief Creative Officer:Mark Tutssel, Federico Russi
Chief Executive Officer:Horacio Navarro
General Creative Director:Diego Ortiz
Creative Director:Jim Walsh, Blair Kimber
Copywriter:Ellie Dunn
Art Director:Stacy Karayannis, Raquel Jauregui, Alejandro Castro
Planner:Andrea Nelson
Producer Director:Roberto Collazo
Producer:Liliana Valdespino
Account Director:Hugo Rivapalacio
Production House:Bionica TV
competitive:
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