Jay Fielden is leaving Hearst Magazines after more than three years as editor of Esquire. In a post on Instagram, Fielden said he “felt the lure of new possibilities” and that he decided to “to press on in a new direction,” though he didn’t specify what that meant for him. A spokesperson for Hearst Magazines…
Promo, Direct Marketing, Design, PR
Ponle Corazón
In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon” does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.
We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.
Advertising Agency:Fahrenheit DDB, Lima, Peru
Executive Creative Director:Ricardo Chadwick
General Creative Director:Sérgio Franco
Head Of Art:Luciano Leone
Art Director:Rudy Camones
Copywriter:Aldo Silva
Agency Producer:Vane Díaz, Alexandra Barrio
Planners:Renato Arauco, Mario Benites, Diego Tamaki
Production Company:Rebeca
Audio Company:Zumba
Instagram said users view 60% of videos in Stories with the sound on … which means they view 40% with the sound off. The problem? “Advertisers are on the hook to pay after three seconds,” Jeff Semones, MediaCom head of social media, told Adweek. “Most often, those three seconds will occur with the sound off….
The Workplace by Facebook enterprise platform unveiled its Customer Resource Center to help businesses get started and use its tools more efficiently. The portal’s Getting Started section includes guides to deploying Workplace by Facebook for smaller businesses and those with more than 500 employees, along with learning guides for administrators and users. Workplace by Facebook…
Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers. Consider the data on music’s gender gap. Only 9 percent of the 899 individuals who were nominated for a Grammy Award between…
(TrendHunter.com) Bengala is creating off-road luxury cars. The automotive design company specializes in creating custom luxury vehicles. Its most recent project features the customization of a Bently model into a…
(TrendHunter.com) The Towelkini is a beach innovation like no other. The silhouette is designed by Aria McManus and sold through Special Special’s website. What makes the piece so special is its convenience-…
Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division.
competitive:
Creative Circle:
Our Full Service Marketing Agency is seeking a full-time Account Manager to join their team onsite IMMEDIATELY! RESPONSIBILITIES:The ideal candidate i
Coral Gables, Florida
Did you know that you can create Stories from the Snaps that are saved in your Memories section on Snapchat? Once you create a Story, you can share it with friends. Our guide will show you how to do this. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the…
With the upfronts and NewFronts seasons in play, the fact that traditional and digital media have reached parity in ad spend is thrown into stark relief. As consumer behavior has shifted digital-first, ad dollars are also beginning to make major shifts. However, in TV and digital video, we’re still seeing discrepancies. Despite diminishing viewer time…
Com o objetivo de conscientizar sobre os desafios enfrentados diariamente pelas pessoas com deficiência física, a AACD e agência Z+ criaram a campanha “Objetos da Empatia”, uma experiência que fez com que os participantes entendessem as dificuldades enfrentadas por uma pessoa com deficiência física ou mobilidade reduzida. Para despertar a empatia pelo próximo, a experiência …
O post Campanha da AACD cria “Objetos da Empatia” para conscientizar sobre os desafios de pessoas com deficiência física apareceu primeiro em B9.
Entrada de Ju Wallauer e Cris Bartis no quadro societário marca o nascimento da maior produtora especializada em podcasts do Brasil
O post O ano do podcast finalmente chegou, e o B9 agora faz parte da B9 Company apareceu primeiro em B9.
Hong Kong’s Airport Authority and its mass transit system, MTR recently banned an ad featuring a gay couple holding hands while walking on the beach. While an ad of this nature wouldn’t turn heads in New York, it caused quite a stir in Hong Kong, where LGBT rights trail behind many Western countries (the city…
Pou-Pourri is bringing is signature brand of bathroom humor to the national stage. The before-you-go toilet spray is launching its first national TV campaign on networks E! and Bravo. The 12-year-old brand has become a cult-favorite in recent years, with much of its success stemming from its viral “Girls Don’t Poop” video in 2013. According…
Poucas franquias andam tão em baixa no mercado hoje quanto “O Exterminador do Futuro”. Depois de dois filmes que foram imensos sucessos de bilheteria, público e crítica, a saga sobre a grande batalha da humanidade contra a Skynet parece ter emperrado em um terceiro capítulo à altura, com já três continuações mal sucedidas e que …
O post Sarah Connor está de volta no primeiro trailer de “O Exterminador do Futuro: Destino Sombrio” apareceu primeiro em B9.
Um relatório publicado pelo Bloomberg diz que a Amazon está trabalhando em um wearable ativado por voz que poderá ler emoções humanas. Segundo o documento, o dispositivo está sendo desenvolvido em parceria entre as equipes do software de voz da Alexa e a divisão de hardware Lab126 da Amazon. O funcionamento do dispositivo seria sincronizado …
O post Relatório aponta que Amazon trabalha em wearable que identifica emoções humanas apareceu primeiro em B9.
Outdoor, Print
Mastercard
With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society. But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard – ID Check being the most important one – the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed.
How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it’s still hot news? Mastercard, as innovative technology company, raised quick awareness about biometrics by creating?a series of portraits using a unique technique – ?ngerprints. Highlighting the bene?ts of face recognition and ?ngerprints payments through a unique art form of precision, we positioned Mastercard as a technological leader in the payments industry.
By connecting the two most sophisticated payment methods – the ?ngerprint and the face recognition – Mastercard o?ers its customers the safest way to pay. This project explained to people that they should not mistrust the new technologies, through a unique exhibition, featuring portraits made only with ?ngerprints.
We invited a renowned artist (Jan Petrov) to paint portraits using only ?ngerprints and exhibit them at the Authentication & Biometry press conference. The audience witnessed how the artist crafted such a portrait, live. We auction the portraits, this way everyone could buy the exhibited artworks with face recognition payment.
Advertising Agency:McCann, Prague, Czech Republic
President Creative Europe:Adrian Botan
Global ECD:Adrian Botan
Chief Creative Officer:Razvan Capanescu
Executive Creative Director:Roy Cohen
Senior Creative:Hetu Negri, Juan Peirano
Group Creative Director:Klára Palmer
Art Director:Ond?ej Kroupa, Otakar ?ihák
Copywriter:Adam Rou?kaR
Painter:Jan Petrov
Artist:Jan Petrov
Senior Account Manager:R?ta Bu?i?nait?
Account Director:Radka Bušová
Account Manager:Monika Semerádová
Creative Excellence Manager Europe:Carmen Bistrian
Pr Communication Manager:Alice Reindlová
Dtp:Benjamin Mulderer
Agency Producers:Kamila Tehranian, Antonín Milata (Renegadz)
Movie Director:Ond?ej Urbanec
On Tuesday, 25 women in 20 cities filed sexual harassment complaints against McDonald’s with the US Equal Employment Opportunity Commission. Female McDonald’s employees have filed more than 50 sexual harassment lawsuits in the last three years. In the latest round of complaints, workers as young as 16 are accusing supervisors of serious misconduct, including attempted […]
The post Trouble in McParadise, McDonald’s No Longer Lovin’ It appeared first on Adpulp.
Print
Chupa Chups
Advertising Agency:Cheil Worldwide, Hong Kong
Chief Creative Officer:Paul Chan
Creative Director:Lili Jiang, Ivan Au
Art Director:Ivan Au, Elsie Lau
Copywriter:Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Project Manager:Denise Chan
Production Company:Illusion, Bangkok
Illustrator:Illusion, Bangkok
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