A few months ago, an egg blew up on Instagram. It completely took over. Yes, it’s come to this: an egg. All those marketing budgets. All those data points and costly influencers pouting vacantly into the middle distance, and an egg beat them all. Even Kylie Jenner. What gives? Well, because, people. People, it turns…
The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric. The Vegas Golden Knights also had a strong April, leading…
If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a page of keyword-stuffed gibberish and a beautifully…
Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business–for other brands. During its NewFront presentation…
“Privacy” has been the buzzword of the digital advertising industry in recent years, with the sector’s largest data hoarders having to bow to the increasingly audible privacy lobby (to a certain extent). Google is easily the sector’s largest company by revenue and it’s increasingly aware of the need for it to placate this lobby (albeit…
The relationship between mental health and food is incredibly delicate and often times exacerbated by temptation, stress, and fatigue. It can also function as a balm, providing a temporary moment of healing when we’re feeling particularly vulnerable. That could be why food, in many instances, is culturally used as a method of cheering up or…
Did you know that while browsing the Discover section of the Snapchat application, you can hide content you’re not interested in seeing? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap and hold on the content you wish to hide. Step…
As refeições veganas se tornaram algo mais acessível nos últimos anos. Se antes, encontrar um lanche feito para aqueles que não consomem carne era algo mais complicado, hoje já há mais opções nos restaurantes e lanchonetes. Muitas das principais redes de restaurantes e lanchonetes, inclusive, já investem em um cardápio mais variado para atender as …
O post Apesar do Burger King, McDonald’s não deve contar com opções veganas tão cedo apareceu primeiro em B9.
Outdoor
March to Close Down all Slaughterhouses
This poster is an original creation by the animal protection association L214, which organizes the March to close down all slaughterhouses (an annual peaceful gathering). This artwork is a call for the defense of those who can’t defend themselves and face the horror of slaughterhouses: animals. The video is the shorter version of the making-of by the illustrator.
Advertising Agency:L214, Paris, France
Art Director:Elodie Ventura, Valentine Cardineau, Leslie Hucault, Florent Vanwindekens, Jonathan Lecarderonnel, Mathieu Orioli, Aurélia Vincent
Copywriter:Elodie Ventura, Valentine Cardineau, Leslie Hucault, Florent Vanwindekens, Jonathan Lecarderonnel, Mathieu Orioli, Aurélia Vincent
Illustrator:Diane Ozdamar
Outdoor
Alpha Inversiones
After a wave of plastic waste hit the coasts of the Dominican capital in mid-2018, a lot of people, companies and brands have tried to find a solution so that it does not happen again.
The laws that regulate the use and handling of these materials take time to be put into effect because Dominican consumer habits and daily purchases still depend on these materials.
Alpha Inversiones, a brokerage firm that understands that investments can change the future of a person or a country, decided to apply its philosophy by converting its outdoor advertising into more than 1,000 reusable bags. The bags display the message, “This Bag was Once a Billboard” and now circulate in some retail outlets.
At the same time, it requested by means of its social networks that its followers tag other brands prompting them to donate their billboards and thus continue to make bags to establish a new culture with habits of recycling and reuse.
Advertising Agency:Ogilvy, Dominican Republic
Creative Director:Che Muñoz
Art Director:Lia Sang, Ivan Nunez
Additional Credits:Basecamp Studios
Film
European Parliament
Advertising Agency:Co+, Copenhagen, Denmark
Creative Director:Thomas Hoffman
Art Director:Rune Petersen
Copywriter:Johan Køhler
Social Media Planner:Emil Towity, Morten Saxnæs
Account Manager:Eva Rabenhøj
Account Director:Trine Aagaard Eisinger
Strategic Planner:Lone Tvedergaard Bach, Aylin Kanpak
Production Company:New Land, Academy Films
Director:Frederic Planchon
Executive Producer:Thor Brammer Jacobsen, New Land, Simon Cooper, Academy Films
Producer:Julia Fetterman
Director Of Photography:Melodie Preel
Focus Puller:Andres Gomez
Production Manager:Gemma Priggen
Editor:Sam Rice-Edwards
Edit House:Assembly Rooms
Colour Grading:Jean-Clement Soret
Vfx:The Mill
Music title:“Familiar”
PostProducer:Katrine Juul, New Land
Print
VAT69
Advertising Agency:Digitas, Lima, Peru
Creative Vicepresident:Carlos Altamirano
Creative Director:Alfredo Sifuentes
Art Director:Jason Vasquez
Copywriters:Alfredo Sifuentes, Carlos Altamirano
General Account Manager:Fernando Arriola
Account Manager:Maria Fernanda Doig
Jr Art Director:Luis Carrasco
Print
US Compositing Council
There’s Life After Rotisserie
Let’s keep organics out of landfills. Join the growing movement of a healthier tomorrow. Start composting today. Learn how at Compostingcouncil.org
An Apple A Day Is A Tomato Tomorrow
Let’s keep organics out of landfills. Join the growing movement of a healthier tomorrow. Start composting today. Learn how at Compostingcouncil.org
May Your Sole Be Reborn
Let’s keep organics out of landfills. Join the growing movement of a healthier tomorrow. Start composting today. Learn how at Compostingcouncil.org
Advertising Agency:GSW, New York, USA
Evp:Nicholas Capanear, Michael Austin
Ecd:Nicholas Capanear, Michael Austin
Svp:Adam Hessel
CD:Adam Hessel
Group Copy Supervisor:Ron Larson
Director Of Integrated Production:Jon Parkinson
Photographer:Illusion, Bangkok
Cgi:Illusion, Bangkok
Illustration:Illusion, Bangkok
Print
Daniel Gagnon
Advertising Agency:Havas Montreal, Canada
Vp Creative Director:Carle Coppens
Copywriter:Carle Coppens, Laura Black
Artistic Director:Etienne Turcotte
Photographer:Alain Desjean
Retouching:Claude Lafrance
More than a year after its massive Time Inc. acquisition, Meredith will tout its offerings to advertisers at this morning’s NewFront presentation, including leaning deeper into streaming video from legacy brands like People, executives told Adweek. Two identical presentations–one at 9 a.m., the other at 10:15–will be held this morning from Meredith’s offices at 225…
Independent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry’s walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization. However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies,…
Outdoor, Print
Cerveza Cancun
Advertising Agency:Estudio Vivo, Mexico City, Mexico
Vp Creative:Habacuc Guerrero
Creative Director:Nathalie Mendoza
Art Director:Habacuc Guerrero
Copywriter: Jorge Inchaurregui
Photography:Estudio Vivo
Post Production:Estudio Vivo
Outdoor, Print
AJD
Type 1 diabetes awareness campaign.
Type 1 Diabetes amputates moments from the lives of thousands of children.
A child with type 1 Diabetes spends on average 1 hour and 45 minutes everyday taking care of the disease*.
*Study commissioned by AJD in January 2019 based on 100 people living with Type 1 Diabetes.
Advertising Agency:Leo Burnett Paris, France
Executive Creative Director:Christophe Martin
Creative Director:Miles Jeffreys
Art Director:Matthieu Droulez
Copywriter:Jean-Marie Gateau
Designer:Renaud Levie
3d:Sven Hauth
Production:La Manufacture Paris
Print
Kohler
The lure of the finish.
Advertising Agency:Kohler, USA
Executive Creative Director:Camm Rowland
Acd:Ewa Lonska, Beth Kerin
Art Director:Ewa Lonska
Copywriter:Beth Kerin
Photographer:Sacha Waldman
Media
Cámara de Comercio de Bogotá
The Bogotá Music Market (BOmm) is one of the most important music programs and festivals in Latin America which takes place in Bogotá; to welcome visitors arriving at El Dorado International Airport, we took 16 digital shelters on the outside (8 per floor) to create a show where we turned them into interpreters of music through lights and animations.
DAY:
Based on the most important musical genres of Colombia and their most representative instruments, we composed 8 songs by means of software and specialized complements. They became the first musical orchestra of digital shelters with animations and audio rhythmic illustrations, that vibrated to demonstrate our visitors that music is not only heard, it’s felt!
NIGHT:
At night we wanted the digital shelters to transmit the feeling of the music, for this we developed a LED-light show through a sequence of colors and animations, creating a “choreography” and a unique visual harmony, which even without sound, made the visitors discover the power of music by awakening their senses and transmitting emotions.
Advertising Agency:Silva Publicidad, Bogotá, Colombia
Creative Director:Carlos Piñeros Serrano
Art Director:Sergio Peralta
Copywriter:Walter Zuñiga
Animation And Illustration:Fabio Escobar, Dragonfly Visual Studio
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