As rivals Disney, Comcast, Apple and AT&T prepare their own streaming services to launch over the next year, CBS All Access has enjoyed a three-year head start, as it builds its slate of originals and its subscriber base. In February, CBS said that CBS All Access and its Showtime OTT offering now have a combined…
Jesse Margolis, founder of the viral “overheard” Instagram accounts, knows what you’re probably thinking about the idea of turning those accounts into a satirical newspaper. “It’s kind of ridiculous, but in the best way,” he said. If your funny, millennial best friend made a newspaper it might look like the Overheard Post. View this post…
Errou, morreu, game over; começa tudo de novo. Tem que ser sempre assim? Debatemos sobre o conceito de punição em video games. Afinal, lidar com as falhas do jogador é um dos instrumentos mais básicos – e importantes – do arsenal do game designer. Qual a diferença entre dificuldade e punição? Qual o limite entre a crueldade que frustra e a justiça que educa? É possível video game sem punição?
O post Pouco Pixel 146 – Clique e Castigo apareceu primeiro em B9.
O Burger King anunciou uma versão vegetariana de seu lanche mais famoso, o Whopper. Chamado de Impossible Whopper, o hambúrguer vegetariano também marca a parceria entre o BK e a startup Impossible Foods, que desenvolve produtos com base vegetal para a substituição de carne e produtos lácteos. Embora o lançamento coincida com a data 01 …
O post Burger King lança Impossible Whopper, versão vegetariana de seu lanche mais famoso apareceu primeiro em B9.
Print
National Geographic
Advertising Agency:Saatchi & Saatchi, Dubai, United Arab Emirates
Chief Creative Officer:Komal Bedi Sohal
Creative Director:Luis Paulo Gatti, Raja Rizkallah, William Mathovani
Copywriter:Rafael Bornacina, Daniel Bensusan
Art Director:Ivan Montebello, Luis Paulo Gatti
Head Of Art:Luis Paulo Gatti
Production:SquarePixel
Illustrator:Sheng Chen, Ruwangi Amarasinghe, Kristy Anne Ligones, Thao Mien Phan, Katherine Honesta, Ahmed Karam, Helena Layzu, Kelseyz, Thomas Ero, Wilmari Botha, Pavan Rajurkar, Bom Cherdsak
Publicis Groupe is in talks to acquire data marketing giant Epsilon, the holding company confirmed Monday.
“The group’s governing bodies feel an obligation to study any possibility to strengthen its position thanks to assets that could fit the group’s strategy and bring an enhanced service to the group’s clients, while reinforcing its competitiveness for the future,” Publicis stated in a press release. The holding company cautioned that while discussions are underway it “cannot give any indication on whether a transaction would materialize or not.”
Epsilon has also attracted interest from Advent International and Goldman Sachs Group Inc., Bloomberg reported last week, citing people familiar with the matter. The winning bid could be finalized as soon as this week in a deal that could be worth $5 billion, Bloomberg reported.
Todo ano, o Google aproveita a data 01 de abril para fazer anúncios inusitados e brincadeiras com o público. Para 2019, a empresa investiu na disponibilização na “volta do jogo da cobrinha”, porém em uma versão para o Google Maps. Oficialmente chamado “Snake”, a homenagem a um dos mais clássicos dos jogos de celular vem …
O post Google resgata “jogo da cobrinha” em versão para o Google Maps apareceu primeiro em B9.
The Washington Post has a new kind of ad blocker today. The publisher is featuring a “Mike’s S(ad) Blocker” sponsored by Mike’s Hard Lemonade that will filter out all but good news for WaPo readers. Clicking on ads for Mike’s Hard Lemonade will take readers to “The ‘happier’ Washington Post” where originally reported good news…
Muita gente atribui atos violentos ao hábito de jogar videogames onde há violência. A ciência concorda com isso? E videogame vicia? Confira a segunda parte do papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. Convidada: Dra. Denise LellisGraduação em Medicina pela Faculdade Estadual de Medicina de São José do Rio …
O post Naruhodo #176 – Jogar videogame deixa as pessoas mais violentas? – Parte 2 de 2 apareceu primeiro em B9.
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
5.The Chicago Comedy Film Festival: ‘Sad Ads,’ TBWA/Chiat/Day New York
These are maybe the saddest ads you will ever see in your whole life and in the entire universe. They’re so sad, in fact, that they’re really funny. Which is kind of the point, because they’re promoting the Chicago Comedy Film Festival. who cras about anythingsj
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Comscore departures
“That’s impossible. It tasted just like a Whopper should taste,” says one of the men in the video, a line that is seemingly too good to be unscripted.
As more people are seeking to reduce their meat consumption, plant-based patties including those from Impossible Foods and competitor Beyond Meat are popping up at more restaurants. Last year, White Castle began selling Impossible Sliders while Carl’s Jr. introduced the Beyond Famous Star, which features a patty from Beyond Meat.
Now, it’s Burger King’s turn. While it’s seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it’s only available at a tiny fraction of BK’s U.S. restaurants.
Burger King is punking us, yet again. Or is it? The fast-food giant, known for April Fools’ Day stunts like the chocolate Whopper and the in-home ordering kiosk, busts out a Whopper today that contains no actual hamburger meat. That’s right, it’s “100 percent Whopper, 0 percent beef” and, according to the brand, nearly impossible…
Google Netherlands Finally Lets You Talk to Your Tulips We all know Google Translate is a powerful and useful tool, but clearly the service is only scratching the surface of its potential by translating human language. Now, thanks to Google Netherlands, the Google Tulip app will help you talk to your favorite flower and also…
Discovery Inc., the biggest remaining major media company without an OTT strategy, has finalized its direct-to-consumer plans. As part of huge new 10-year content partnership with BBC Studios, Discovery will create a global streaming service, which it said will launch “by 2020,” featuring its own programming library, original content and what Discovery calls “experiences and…
Film
Aperol
Advertising Agency:JWT, Milan, Italy
Chief Creative Officer:Sergio Rodriguez
Creative Director:Francesco Epifani
Art Director:Alessandro Polia, Lital Gurai
Copywriter:Marco Rocca
Accounts:Federica Carpanzano, Barbara Maggioni, Giorgio Mirani
Head Of Tv:Francesca Regali
Cdp:Mercurio
Ex- Producer Cdp:Debora Magnavacca
Producer:Guglielmo Fava
Director:Greg&Lio
P.:Marc Miró
Art Department:Artur Pinheiro
Editor:Stuart Greenwald
Post Production:Post Atomic, Edi
Music:Cut a Rug, Myles Parrish
Print
Maxploys
Advertising Agency:Youngsanti, Bangkok, Thailand
Executive Creative Director:Santi Suwanvalaikorn
Creative Director:Anjawin Shinkhem
Art Director:Anjawin Shinkhem
Copywriter:Santi Suwanvalaikorn
Image Composer:Bob Eye View Studio
Print
Road and Transport Authority Dubai
Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.
Advertising Agency:Saatchi & Saatchi, Dubai, United Arab Emirates
Chief Creative Officer Mena:Bechara Mouzannar
Chief creative Officer Dubai:Komal Bedi Sohal
Creative Director:Raja Rizkallah
Art Director:Raja Rizkallah
Senior Copywriter:Tala Al Ali
Photographer:Daniel Botezatu
Account Director:Karim Al Kari
Account Manager:Dana Khalil
Head Of Production:Wael Said
Production House:Prodigious, Dubai
Additional Credits:Richard Copping
Online
IKEA
For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose.
Advertising Agency:the Smarts, Sofia, Bulgaria
Creative Director:Georgi Zlatkov
Copywriter:Doroteya Slavcheva, Stoyko Kavaldzhiev
Graphic Designer:Lusina Terziyan
Film
Babyshop
Advertising Agency:FP7/McCann, Dubai, United Arab Emirates
Executive Producer:Manasvi Gosalia
Director:Tahaab Rais
DoP:Bobby Dhillon
Editor:Neelay Shah
First AD:Zeus Merhi
Producer:Kavya Iyer
Post Producer:Mary Bou Akl
Grading:Karim Mira
Creative Director:Tahaab Rais
Copywriter:Tahaab Rais
Art Director:Tahaab Rais
General Manager – Business Unit:Nima Askari
Senior Account Director:Vicky Kriplani
Regional Head of Strategy:Tahaab Rais
Account Manager:Marine Deneufbourg
Executive Creative Director:Olly Robinson
Art Direction:Selen Caliskan Batur
Makeup:Merve Bayazit Cangokce
Sound Studio:Mango Jam
Production:Amiya Nagpal
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