Director Daryl Wein has signed with Los Angeles-based production company Slim for spots and branded content. Alongside his brand work for clients such as AT&T and NRDC, Wein directed comedy “White Rabbit,” which premiered last year at Sundance Film Festival. His next project, “Pay No Attention,” is a series for Refinery29.
Accenture Interactive today announced it has reached a deal to acquire Droga5 in what it’s calling a game-changer for the business.
Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Still, skeptics have questioned the ability of creative shops to thrive under the ownership of big consultancies, which have attempted to bolster their marketing services offerings in recent years via acquisitions.
Accenture Interactive did not disclose the financial terms of the deal. But a spokesman confirmed it was the largest agency acquisition the group has made when measured by price, revenue and headcount. That suggests a price tag north of the $283 million it paid in 2013 for Acquity Group, a large Chicago-based digital agency.
HBO is turning one of the show’s studios in Northern Ireland into a tourist attraction, the first of several planned “Thrones” fan experiences.
If you’re wondering about that leading “Afraid Of?” headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here’s a sample summary of Carmon’s piece via Twitter:
(Adam Penenberg is director of New York University’s American Journalism Online master’s program.)
March Madness by the numbers: Social video analytics service Tubular, which tracks videos across the major platforms, tells Ad Age that one publisher is dominating March Madness right now in terms of views. Bleacher Report has three out of five of the most-viewed NCAA-related videos across Facebook, Instagram and Twitter since the start of all the madness:
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Andra Day’s anthemic “Rise Up” serves as the soundtrack for a Budweiser spot that pays tribute to baseball legend and civil rights icon Jackie Robinson. Zillow says it’s “reimagining how people buy, sell and rent homes.” And Honda says “Whatever your dream, just keep chasing it” (preferably in the 2019 Honda CR-V).
It all happened so fast. Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years. Meanwhile, brand owners were tempted toward digital channels by the promise of audience targeting and instant response. Digital came as a nasty…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Andra Day’s anthemic “Rise Up” serves as the soundtrack for a Budweiser spot that pays tribute to baseball legend and civil rights icon Jackie Robinson. Zillow says it’s “reimagining how people buy, sell and rent homes.” And Honda says “Whatever your dream, just keep chasing it” (preferably in the 2019 Honda CR-V).
FC Köln is fighting to get promoted back into the Bundesliga. As part of its commitment to the team, DEVK insurance is once again standing shoulder to shoulder with the fans as a true problem-solver. In this case with a genuine innovation, an invention! The selfie scarf.
Football is developing all the time. And 1. FC Köln along with it. To make sure they get promoted back into the Bundesliga, the players are training using the latest methods and cutting-edge equipment. Everyone is giving it their all in the final burst at the end of the season. The trainers, the coaches, the fans. But they’re facing a challenge: they can’t cheer their team on and share their experiences online with others at the same time.
Under the long-standing campaign motto ‘We make your problem ours’, DEVK insurance is once again tackling a problem and this time presents a solution in the form of a product innovation: the selfie scarf – the world’s first scarf that can take photos while you’re celebrating.
The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future.
Black&Blaze Coffee has a now also freshly roasted coffee in a capsule. This tastes so great like u have your own barista at home.
(TrendHunter.com) ZURU’s 5 Surprise line is made up of spherical capsules that can be unwrapped to reveal five surprise toys, which may include little pets, slimes, dress-up dolls, prank toys, glitter pens and…
For established brands and DTC companies alike, new product innovation is the lifeblood of sustainable growth and customer retention. The ease at which new players can enter any given category means competition is stiffer than ever. While we know bringing new products to market quickly and efficiently is paramount to growth, it’s extremely difficult to…
So much news to discuss, so little time! On this week’s episode we delve into everything from Apple’s big streaming announcement to the failed Kraft Heinz merger. This week on the Adweek podcast, Yeah, That’s Probably an Ad, video producer and editor Josh Rios takes over hosting duties (and does a mighty fine job, I…
A Accenture Interactive, gigante do ramo da consultoria de serviços de marketing, anunciou hoje (3) a aquisição da Droga5, agência de publicidade nova-iorquina de alcance global. Embora os detalhes do negócio não tenham sido divulgados ao público, a compra já é tida como o maior negócio da Accenture desde sua fundação em 2009. “Com a …
O post Accenture Interactive anuncia compra da agência Droga5 apareceu primeiro em B9.
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Pete Favat leads creative for Deutsch North America, which makes memorable work for clients like Taco Bell, H&R Block and #MeToo founder Tarana Burke’s advocacy organization.
In episode 2 of the new podcast “Ad Block,” Favat talks about everything but his agency and the work. Instead, he dives into a conversation with Ad Age’s I-Hsien Sherwood and Alfred Maskeroni about woodworking, building useful things from scrap and renovating his home on “This Old House.”
T-Mobile US has reached an agreement to stream live Viacom channels including MTV, Comedy Central and Nickelodeon as well as offer on-demand shows on its coming wireless TV service.
Viacom is a “cornerstone launch partner,” T-Mobile said in a statement Wednesday. The third-largest U.S. mobile service has been planning for more than a year to start what it calls a “disruptive TV service,” the launch of which was delayed from last year due to the project’s complexity.
“T-Mobile is on a mission to give consumers a better way to watch what they want, when they want,” T-Mobile CEO John Legere said in the statement. The company didn’t disclose any details of the service but said it would launch later this year.
“In The Time It Takes To Get There” is a celebration of individual creativity and testament of the success of Adobe Creative Cloud & Pereira O’Dell’s unique approach to branded content that puts the consumer in control.
Last year, Pereira O’Dell launched a nationwide competition for college students to create a movie poster for a film that had yet to be created – until now. This is filmmaking in reverse! The winning poster, created by Boston University student Sam West was selected out of more than 1,100 submissions, and inspired “In The Time It Takes To Get There,” a short film created by cult-favorite actor, comedian, and filmmaker Zach Braff – his first creation under his new representation of RSA Films.
This hilarious look at 19th century social influencers stars Alicia Silverstone, Florence Pugh, Andy King and others.
(TrendHunter.com) Many active consumers have come to expect a balance of function and form from the clothing, shoes and accessories they wear each day, which is seeing products like the Nisolo Andres all-weather…
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