Comitê de ética sobre inteligência artificial do Google é dissolvido uma semana depois de anunciado

Há uma semana – mais precisamente no dia 27 de março de 2019 – o Google anunciava ao mundo a criação do Conselho Consultivo Externo de Tecnologia Avançada (ATEAC), que ajudaria a empresa a monitorar o uso de inteligência artificial em seus projetos. Formado por especialistas de diversas origens e campos acadêmicos, o comitê funcionaria …

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Responsible Young Drivers: Memorial Tickets

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National Geographic: Planet or Plastic? The Art Answer

National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer
National Geographic Design Ad - Planet or Plastic? The Art Answer

Last year, National Geographic launched its “Planet or Plastic?” project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question trough art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country’s marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists’ process and testimonial.

‘Game of Thrones’ Changed TV. Let Us Count the Ways.

It is a show whose budgets and scale were once unthinkable for television — and now it’s become the gold standard.

Foldable Produce-Preserving Devices – The Dreamfarm Savel Flexible Food Saver Keeps Produce Fresh (GALLERY)

(TrendHunter.com) The Dreamfarm Savel flexible food saver is a handy kitchen gadget that will work to keep edibles fresh and ready for use in recipes instead of allowing them to dry out or spoil.

The device works by…

Na busca para ser o YouTube da vez, TikTok lança projeto para descobrir novos artistas dentro do aplicativo

O TikTok está num momento e tanto, se considerar que o aplicativo é hoje avaliado em 75 bilhões de dólares e já ultrapassou há tempos a marca de 1 bilhão de downloads. Mas a preocupação de perder espaço no meio e afundar rapidamente sempre existe, é claro, o que leva a empresa a estar procurando …

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Travel Oregon: Only Slightly (More) Exaggerated

Video of Only Slightly (More) Exaggerated | Travel Oregon

Volvo: The E.V.A. Initiative

Volvo Print Ad - The E.V.A. Initiative
Volvo Print Ad - The E.V.A. Initiative

To improve gender equality in all cars, Forsman & Bodenfors recently launched a global campaign called The E.V.A. Initiative together with Volvo Cars, in which 40 years of research was shared with the world.

As part of that same initiative, we have created a print ad for Volvo Car Sweden. An ad that reveals your chances in a car crash by measuring the size of the hand. Since most crash test dummies are based on the average male, the hand inside the ad is based on those same measurements. So, if your hand doesn’t fit — you may be more likely to get injured in a car crash.

That’s the deadly truth about a world with male-dominated crash tests. But Volvo Cars has collected crash data since the 1970’s to better learn what injuries arise in different accidents for men, women, and children. The ad will be running in Sweden’s biggest newspapers such as Dagens Nyheter, Svenska Dagbladet, Göteborgs-Posten, and more.

Honda Wants to Know What You Can Do With 300 Feet

Did you know that the average person scrolls 300 feet of social media content on their smartphones every day? That’s according to Honda, which made that factoid the anchor of its new social campaign for its Passport sport-utility vehicle. The automaker is touting the “adventure-ready” SUV with #300ftChallenge, in which outdoor influencers across multiple rugged…

We Finally Learn the Fate of the Bud Knight, Who Was Seemingly Slain in Super Bowl Combat

In terms of shock and “ahhhhh!”, few Super Bowl ad moments can measure up to this year’s brutal head-crushing suffered by the Bud Knight at the hands of Gregor “The Mountain” Clegane. The crossover ad, in which HBO’s Game of Thrones invaded and immolated Bud Light’s medieval “Dilly Dilly” kingdom, was a triumph of bait-and-switch…

To Maximize Viewers in the Peak TV Era, Networks Are Simulcasting Shows Like Killing Eve

As last year’s most critically acclaimed new TV series, Killing Eve, returns to BBC America on April 7 for Season 2, parent company AMC Networks is literally doubling down on the show. The entire sophomore season will be simulcast on AMC–with identical ad loads on both networks–a move that more cable networks are making as…

Toby’s Estate Coffee Is Affirming Its New York Roots—by Getting Rid of ‘Toby’

When Amber Jacobsen and Adam Boyd opened the first Toby’s Estate coffee shop in Williamsburg, Brooklyn, in 2012, they had a lot going for them–a prime location on North Sixth Street, rich brews roasted on site and, of course, the Toby’s name. Founded by attorney-turned-barista Toby Smith in 1997, Toby’s is a respected Australian brand…

The Buck Starts Here With New Branding for the Hartford

Financial services giant the Hartford started using a mature male deer in its television advertising in the 1970s, but the majestic mascot dropped out of sight a decade ago. Now a brand update and a new agency have brought him back and given him a voice for the first time, via several just-launched commercials targeting…

Sécurité Routière: Wife, Children, Family

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Securite Routiere

On the Road, a Telephone Can Kill.

Advertising Agency:La Chose, Paris, France
Chief Creative Officer:Pascal Grégoire
Creative Director:Nathalie Foratier, Ibrahim Seck
Copywriter:Antoine Defaye
Art Director:Mathieu Viollet Bosson, Guillaume Ganty
Head Of Production:Nicolas Buisset
Producer:Melina audoux
Account Executives:Marina Flammier, Rodolphe Pedrono
Strategic Planner:Justine Cavanié
Director Of Communication:Barka Zérouali

At Cosmopolitan Magazine, Data Is the New Sex

Jessica Pels, the editor, is trying to save the magazine from the jaws of Instagram.

‘Fire Your Agents,’ Unions Tell TV Writers in Hollywood Labor Dispute

They were once so close. Now, writers are accusing their representatives of enriching themselves at their clients’ expense.

Stem Flowers: When you don't want to be there

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Stem Flowers

When you don’t want to be there.

Advertising Agency:DDB Latina, San Juan, Puerto Rico
Chief Executive Officer:Edgardo M Rivera
Chief Creative Officer:Enrique Renta
Creative Director:Mauricio Cortés
Copywriter:Daphene Velez, Enrique Renta
Media:Martha Nieves
Photographer:Ale Burset
Retoucher:Diego Speroni

‘Hamilton’ Set Designer Goes Whimsical, Using Sotheby’s Galleries as a Stage

David Korins is bringing some of Chatsworth House, the stately home from the movie “Pride and Prejudice,” to New York — for a show at Sotheby’s.

Dont Text and Drive by Brewing Thought

Advertising Agency: Brewing Thought, India
Creative Director: Ritesh Kumar
Art Director: Anand Kumar Rishi
Creative Copywriter: Zafar Khusro

 

Snapchat Debuts Snap Games Real-Time Multiplayer Gaming Platform

It’s all fun and games on Snapchat following Thursday’s rollout of Snap Games, a real-time multiplayer gaming platform featuring original titles, as well as games from developers Game Closure, PikPok, Spry Fox, ZeptoLab and Zynga. Snapchatters can begin playing Snap Games directly via the chat interface on their applications. The company said at the Snap…