Big changes are in store for Money magazine: it’s ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. “We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio,” a Meredith spokesperson said in an email….
Pelo segundo ano, a TED investe em seu projeto chamado The Audacious Project, um programa destinado a ajudar organizações sem fins lucrativos a perseguirem seus objetivos. São selecionadas 8 ONGs, que receberão parte de um investimento total de U$ 280 milhões que a TED colocará no projeto. Segundo Chris Anderson, da TED, a iniciativa é …
O post TED desembolsará U$ 280 milhões para ajudar ONGs apareceu primeiro em B9.
Media, Outdoor, Promo, Design
DEVK
As a German insurance company and sponsor of 2nd division football club Cologne FC, we can’t live in a world where more and more fans would rather take selfies than support the players on the
pitch. That’s why we took our campaign motto “We turn your problem into our problem” by heart to develop an innovative fan product: The DEVK Selfiescarf. On the front side, a typical 140 cm
Cologne FC football scarf. On the back side, a built-in bluetooth button and a specially designed smartphone holder that fits all common phone models.
Advertising Agency:Grabarz & Partner, Hamburg, Germany
CCO:Ralf Heuel
Group Creative Director:Diana Sukopp
Creative Directors:Thomas Fritze, Stefan Geschke
Art Director:Sarah Fro?hlich, Mariella Riedel
Copy: Dominique Nuszkowski, Martin Gillen
Consultancy: Ulrike Mallien, Julia Wilhelm, Jana Quest Production
Moving Images: Michael Gu?ntner, Malte Bringsken
Film Production: 14 Frames GbR
Director: Kiefer Tauchmann
DoP: Jan-Hendrik Dreyer
Producer: Michael Meiters
Soundtrack: Studio Funk
This is a project focused on spreading the truth about guns and the effects they have on our society. Nothing can disavow facts – they’re bulletproof – and the truth is that Guns Change Everything for the worse.
(TrendHunter.com) Streetwear imprint ADER ERROR introduces the latest capsule entitled ‘ADER SSENSE Cycling Club,’ otherwise known as ‘ASCC.’ The new range features 26 pieces that are…
Facebook gave advertisers another brand safety tool with last week’s introduction of the inventory filter, which provides more control over the content their ads appear next to. The social network said in a blog post that its new inventory filter applies to in-stream video ads, as well as ads within Instant Articles and its Facebook…
Os sistemas de reconhecimento facial estão cada vez mais avançados. Há desde os sistemas mais simples, como os utilizados por smartphones para desbloquear os aparelhos ao identificar o rosto cadastrado pelo usuário, até os mais complexos, desenvolvidos para identificar, por câmeras de segurança, pessoas em quaisquer lugares, públicos ou privados. Por todo o mundo, a …
O post Microsoft se nega a ceder sistema de reconhecimento facial para a polícia dos EUA apareceu primeiro em B9.
Redes sociais são sobre pessoas se relacionando. Dada a virtualidade, esse relacionamento é majoritariamente por interações textuais, vulgo conversas — e isso não é mais novidade para ninguém, no mercado. Também não é mais novidade que uma marca, quando bem sucedida com a sua presença digital em redes sociais, segue duas únicas vertentes: 1) se …
O post Conteúdo de marca e o delicado equilíbrio entre relevância e contexto apareceu primeiro em B9.
Film
Dr. Oetker-Patisserie
Strategy and creative agency Giants & Gentlemen has recently created a TV commercial launching a new line of Dr. Oetker frozen desserts called Patisserie. The brand of desserts includes strawberry, wild berry and caramel cheesecakes, as well as a chocolate brownie cake.
Advertising Agency:Giants & Gentlemen, Toronto, Canada
DDB Spain created a new campaign to show the racial discrimination unfortunately in sports. It is a short film, based on real tweets and starring one of the 18 African-American athletes who competed at the 1936 Olympic Games in Berlin. The piece shows Jesse Owens experiences during his journey to the legendary Olympic Stadium and reflects the racial discrimination currently to be found in sport.
The short film is the first story of the platform “Heroes of Today” that bring together several brands to join forces and transform society. The Professional Football League, Iberia, Correos, Telepizza, Baviera Clinic and 11811, are the first to sign up for the platform. Losheroesdehoy.com seeks out and tells real stories about real heroes, members of the public, employees and others who share their experiences and learns, and fight for a better world, because as long as there is still intolerance or discrimination, we will continue to need heroes.
Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art – the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece – some of which may prove to be all too tricky to see with just the naked eye.
(TrendHunter.com) Parisian fashion label Harmony introduces its latest collection for the Spring/Summer 2019 season and it boasts the title ‘USA Program.’ The main inspiration that lies behind the capsule…
A Facebook feed containing content from both News Feed and Stories has been spotted in the wild. A spokesperson for the social network said that while Facebook is always exploring ways to help people engage with News Feed and Stories, “We are not currently testing this publicly.” Developer and blogger Jane Manchun Wong shared screenshots…
Want a cheeseburger? Piss off. Chicken sandwich? Get bent. It’s Whopper Mandate day at Burger King locations in the U.K., and there’s only one thing on the menu. The chain claims to only be serving Whoppers today, and to get one, you have to order it by name. The ads promoting BBH London’s Whopper Mandate…
This year began with an increased volume of unsold vehicles on car lots. With industry experts predicting this year’s automotive sales to dip below 17 million vehicles for the first time since 2014, car dealerships now face a major challenge, one that’s also an opportunity in disguise. Let’s face it: Car dealers have a bad…
IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately. Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne…
This staggering statistic was delivered nationwide today with the release of Canadian non-profit FLAP CANADA’s public service
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