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Some men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens’ perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea ‘Boys will be boys’. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.
Peru has one of the world’s lowest rates of organ donation, with fewer than 2 residents per 1 million Peruvians donating after death. (By comparison, Spain sees 46 per million and the U.S. 32 per million donate organs after death.) To help raise Peru off the lowest tier of the international donor pool, agency Circus…
Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform–dubbed OpenAP 2.0–will be available in time for fall programming. With the new platform, buyers can construct segments for long-form digital video and linear in the same place and request those…
Snap Inc. is bringing on its first chief marketing officer to help lead the company’s boosted advertising efforts. The company has hired Kenny Mitchell today, who previously served as vp of marketing at McDonald’s. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first…
It’s three o’clock on a Wednesday, and if you’re a working mom, your mind might wander to a list of competing priorities. Likely, your children will shortly be dismissed from school, dinner plans are up in the air, and you’ve got a list of tasks to complete before you shut down your computer for the…
A relação entre o Oscar e o streaming é tensa desde a última edição da premiação. Depois da Netflix ter enfim chegado forte no prêmio e saído da cerimônia com três estatuetas no bolso graças a “Roma”, o incômodo de alguns votantes com a campanha da companhia com o filme de Alfonso Cuarón – além …
O post Oscar não muda regras e Netflix e outros serviços de streaming ainda poderão competir no prêmio apareceu primeiro em B9.
We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there’s something that can and should stay always young: our smile. This is why Colgate Max White encourages us to keep a young smile, but only that.
The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population.
To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want!
In order to save money people in Bulgaria tend to neglect servicing their post-warranty cars until it’s too late and there is a serious problem to be fixed. When the time for servicing finally comes they most often chose illegal car-repair workshops, despite the fact that they are well known for their low-level hygiene, unprofessional attitude, and low quality service. To make them feel the negative effect of that compromise we compared the conditions in the illegal car-repair garages with personal hygiene.
O National Council for Occupational Safety and Health (algo como Conselho Nacional de Segurança Ocupacional e Saúde) divulgou sua lista anual das doze empresas com os piores ambientes de trabalho dos Estados Unidos, e pelo segundo ano consecutivo a Amazon aparece no topo, além do Facebook também figurar nas primeiras posições. Não é novidade que …
O post Amazon e Facebook aparecem de novo na lista dos ambientes de trabalho mais perigosos apareceu primeiro em B9.
Outdoor, Print
Colgate
We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there’s something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.
Advertising Agency:Red Fuse Paris, France
Creative Chairman:Shen Guan Tan
Executive Creative Director:Manir Fadel
Head Of Art:Vitor Mens
Copywriter:David Dominguez
Illustrator:Marta Tomás
Lettering:Marta Tomás
Photographer:Ale Burset
Art Digital:Diego Speroni
Account Director:Peter Harrison
Producer:Candic
Print
Unicef
Advertising Agency:Rpa, Santa Monica, USA
Film
Unicef
Advertising Agency:Rpa, Santa Monica, USA
Print
Coca-Cola
Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads.
Advertising Agency:DAVID the Agency, USA
Managing Director:Paulo Fogaça
Global COO:Paulo Fogaça
Executive Creative Director:Ricardo Casal, Juan Javier Peña Plaza
Associate Creative Director:Fernando Pellizzaro, Jean Zamprogno
Art Director:Andy Tamayo
Copywriter:Alex Allen
Creative Coordinator:Cristina Cornejo Ayala
Head of Global Production:Veronica Beach
Producer:Renata Neumann, Ricardo Ceballos
Director Of Strategy:Jon Carlaw
Senior Brand Planner:Matias Candia
Head Of Account Management:Carmen Rodriguez
Account Director:Stefane Rosa
Account Supervisor:Jenny Gobel
Account Executive:Nneoma Chukwueke
Print
Chevrolet
Parking a car is a matter of concentration and skills. Focus. Absorption. There is no time for anything else. Until now. Thanks to Chevrolet´s Free Hands Parking Assist feature, your mind can be thinking on wherever you like, except parking.
There are a lot more important things to think about. Free hands parking assist.
Advertising Agency:McCann/Commonwealth, Mexico City, Mexico
Creative Director:Luis Pedro González
Art Director:Arturo Velazquez
Copywriter:Evert Santiago
Photographer:Diego Arrigoni