MDC Partners creative agency 72andSunny went through a round of layoffs that affected 5 percent of its total U.S. staff today. A spokesperson confirmed the move. “Today we parted ways with 5 percent of our staff,” a statement read. “As our industry continues to evolve, we are reshaping 72andSunny to maximize the thing we believe…
Facebook CEO Mark Zuckerberg has outlined a vision for the future of Facebook centered around private, encrypted services like messaging and communication and not around the permanent open-sharing model that has defined the platform over the past decade. In a blog post on Wednesday, Zuckerberg, who has in the past year defended his company amid…
An artificial intelligence-powered Google Assistant feature that can call businesses and book reservations with a passable human voice is coming to more Americans’ phones. The search giant announced Wednesday that Google Duplex will be widely available to Pixel users in 43 states as well as Android and iOS phones sometime in the coming weeks. Accessible…
Large Property owners need help in cleaning up their property during the weekend. So many turn to newspapers that offer the services of people who can help. John Deere has a better way to help them clean up, just buy a one series tractor.
The rebuke by the Democratic National Committee was prompted by an article in The New Yorker that reported on ties between President Trump and the network.
An annual survey published on Wednesday notes a sharp increase in the number of podcast listeners.
LeBron James played a key role pushing Nike’s controversial Colin Kaepernick ad forward, according to a new account from Nike founder Phil Knight.
Knight, who started the sportswear giant 55 years ago, spoke recently at a Stanford Graduate School of Business event about the current iteration of the Just Do It campaign. Knight said that many executives, including Nike CEO Mark Parker, initially had doubts about including the polarizing former San Francisco quarterback in a marketing push to celebrate the 30th anniversary of the “Just Do It” campaign.
“Parker looked at it and went, ‘Gulp,'” Knight said at the event, according to an article published by Stanford Graduate School of Business. But after recalling a recent conversation with James about fears the basketball star has for his son’s future as an African American, including the concern that he may be shot by a policeman while driving, Knight realized the ad needed to air.
Facebook appears to have quietly swapped out its three-column layout for pages in favor of a cleaner, two-column look. Steven Musil of CNET was one of the first to report on the new layout, and the Social Pro Daily Facebook page featured the new look Wednesday morning. The Social Pro Daily Facebook page with two…
His DRG label specialized in the American songbook, cast albums and artists like Barbara Cook.
Celebrity chef Mario Batali has given up his share of the restaurants he has owned for 20 years in partnership with the Bastianich family of restaurateurs, according to a report in The New York Times.
The Times report comes more than a year after several women accused Batali of sexual harassment and assault. Batali will “no longer profit from the restaurants in any way, shape or form,” Tanya Bastianich Manuali told The Times. Bastianich Manuali will head day-to-day operations for a not-yet-named company that will replace Batali & Bastianich Hospitality Group.
The new company operates the group’s remaining 16 restaurants, which include nine in Manhattan. Batali is also selling his shares in Eataly, the chain of Italian supermarkets with two Manhattan locations, according to The Times’ report.
For Zola, the wedding company founded six years ago, breaking into the crowded wedding industry has been a challenge. Initially, the New York-based brand relied on word-of-mouth marketing, but as Zola has grown, it’s courting consumers through brick-and-mortar experiences and new marketing channels.
In January, the company opened its first physical store, a pop-up shop in Manhattan that will operate through April, during the busiest season for engagements. At the store, shoppers can pick out their registry and order wedding invitations, but they can also have fun at a CBD lounge inside the store and print out a personalized 3D cake topper.
“We wanted to bring to life the Zola experience in a way that is fun and unlike any other retailing store,” says Shan-Lyn Ma, Zola’s co-founder and CEO. Speaking with Ad Age at Shoptalk, Ma adds that Zola is also diversifying its advertising strategy. The brand began using TV as a marketing channel last yearit now advertises on Hulu and YouTube along with Facebook, Instagram and Pinterest.
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
PepsiCo has a new global chief commercial officer overseeing marketing and Church’s Chicken has a new CMO. Find out more about the moves in our weekly comings and goings feature at the bottom. But we begin with McDonald’s latest move to get inside people’s cars to push its burgers.
Putting McD’s on the map
The impact and influence of Bauhaus design is undeniable. You might not always know it when you see it, but the movement’s legacy is all around us, immortalized by how designers have embraced minimalism, bold typography, geometry and primary colors. Bauhaus is found in popular furniture like the Barcelona chair, marketing posters, and, most commonly…
A cybersecurity firm says it’s uncovered an experimental and more complex form of malware than previously seen inside of several major ad networks, potentially signaling that mainstream hackers are looking to target the ad-tech ecosystem beyond siphoning revenue. Devcon, a startup focused on cybersecurity for the media industry, says it found several polyglots–malware that uses…
Ashley Yuki, Instagram’s interests product lead, kicked off a press event in New York on Tuesday with an obvious truth: Instagram is making big investments in branded content in 2019. Pointing to a recent survey, she noted that 69 percent of users said they come to Instagram to interact with celebrities, and 68 percent said…
Michael Jackson é sinônimo de pop e dança desde que estourou no mundo da música nos anos 80, nem mesmo sua morte sendo capaz de dissipar o sucesso do artista entre o público. Um recente documentário, porém, pode estar mudando esta posição “intocável” que o cantor alcançou na indústria: desde o seu lançamento no último …
O post Documentário sobre crimes de pedofilia de Michael Jackson faz rádios banirem músicas do cantor de sua programação apareceu primeiro em B9.
Now that every retailer has a websitethis was not the case even a few years agobrands are tasked with improving the ecommerce experience to offer the most value to shoppers, and encourage repeat visits. At Shoptalk 2019, several brands, including Macy’s, Cosabella and the Bouqs Co., discussed the future of commerce with Ad Age.
Macy’s is taking its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy’s found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy’s recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.
In addition, Macy’s is exploring new technology like augmented reality to give consumers even more choices. Now, shoppers can try on endless shades of lipstick through the retailer’s beauty app.
John Roswech, Criteo’s EVP of Retail Media, sits down with Ad Age President & Publisher Josh Golden to discuss how Criteo’s solutions empower retailers to turn brand dollars into performance dollars.
This custom video series is made possible by Criteo.
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