competitive:
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Position: Account Executive (Bilingual English / Spanish) – Great Full Time Opportunity!Location: West LAStatus: Full TimeEstimated Duration: OngoingS
Santa Monica, California
After nearly three years in the making, Adwomen.com, the global search engine for finding women in the ad industry, officially launched on Thursday morning just one day before International Women’s Day. The network, founded by TBWA Stockholm copywriter Lina Franzon and Volt in Stockholm art director Johanna Johansson, has registered 300 women based around the…
Em parceria com o canal líder em séries da PayTV, vamos investigar tudo o que o maior festival de inovação do mundo traz de mais relevante
O post SXSW 2019: B9 e AXN investigam os temas mais quentes do festival apareceu primeiro em B9.
O Google lançou no começo desta semana um vídeo em homenagem ao Dia da Mulher e, mais especificamente, às mulheres negras. Intitulado “Black Girl Magic: A Moment in Search”, o vídeo foca no público feminino e afro-americano tomando emprestado os valores do movimento de mesmo nome – que celebra a beleza, a força e os …
O post Comercial do Google em homenagem ao Black Girl Magic recebe críticas da criadora do movimento apareceu primeiro em B9.
Beginning tonight, it’s TGIT time again at ABC. The branded programming block, which the network created in fall 2014, refers to a trio of Thursday night dramas, all of which are produced by Shonda Rhimes. The original group–Grey’s Anatomy, Scandal and How to Get Away With Murder–has given away to the current lineup: Grey’s, Grey’s…
The inaugural Hashtag Sports Awards Presented by Budweiser will take place at the TimesCenter in New York June 25. Hashtag Sports is a global platform that celebrates and educates people who excel at engaging sports fans and consumers. Its first ever awards ceremony will honor excellence in fan engagement by brands, agencies, publishers and sports…
I figured out one of the reasonsthere are manywhy corporations suck: it’s the way you plan, forecast, budget and ultimately spend money.
You live in the particular circle of Dante’s Inferno I call, “Death by a thousand budget cuts,” which by the way is your just reward for an entire process that is horribly flawed, inept and borderline incompetent.
You begin the process around September and go into this trancelike planning dance whichsomehowis meant to predict accurately what the next 15 months are going to look like, when in reality you don’t even know what the next 15 days, minutes or Presidential tweets are going to look like.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Facebook, the social network, wants to be less social and more private. In a new post (a “manifesto,” as Ad Age’s Garett Sloane calls it), CEO Mark Zuckerberg outlined the company’s new focus on more private forms of communication, including encrypted messaging and tools to let people set time limits on old content, so their photos and posts self-destruct after a certain time period. “Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” Zuckerberg writes.
The co-host of the podcast “Still Processing” loves books about fearless women, getting worked up about ideas around the dinner table and “Survivor.”
PR, Online
Samsung
Who says virtual assistants can’t fall in love? On Valentine’s Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine’s, no love story is impossible. Make yours happen.
Advertising Agency:Cheil Centrade, Romania
Creative Director:Ioana Zamfir
Group Creative Director:Roxana Nita, Adina Stanescu
Art Director:Roxana Nita
Copywriter:Adina Stanescu
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L.A.-based lifestyle marketing agency Cashmere has been on a roll lately: This week Jack in the Box selected the shop as its social media and public relations agency following a two-month review.
TrustX is eliminating a 12.5 percent fee for buying ads through its platform following a three-month trial with Meredith, NBCUniversial, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.
The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Cond Nast, argues that for every digital ad dollar spent, only 40 percent goes toward working media. The rest, it says, finds its way into the pockets of agencies, trading desks, ad exchanges, data, measurement and anti-fraud companies, as well as demand side platforms, which are used by marketers to make programmatic ad buys.
“The supply and bidding economics have gotten so complicated and opaque that nobody knew what was happening behind the scenes,” says Joanna O’Connell, VP and principal analyst at Forrester. “The difference now is marketers are starting to peel back the onion to gain a better understanding of who they’re paying and who’s actually worth paying. It’s a huge area of focus and some are moving heaven and earth to uncover where all the pennies are going.”
Anyone who has ever waited impatiently as they banged on a bottle of Heinz ketchup to get that first drip can appreciate how agencies feel about Kraft Heinz as an early adopter of so-called “zero-based budgeting.”
Kraft Heinz looks a lot like those ketchup bottles: doing everything in its power to hold back every drop of money. It’s frustrating. Just as we know how that zing of ketchup would taste so good on that burger, we understand that great advertising can change the fortunes of brands.
Now Kraft Heinz is facing a reckoning. It’s been coming for a while. Yes, the $15.4 billion write-down on the value of its Kraft and Oscar Mayer brands prompted a nearly 30 percent drop in its stock price last month, but it has also seen profits drop over the past two years.
Stakes couldn’t have been higher for Plymouth at the dawn of 1955. The Chrysler Corporation’s boxy compact fleet had dropped Plymouth to fourth place behind Buick. Under the supervision of Plymouth chief stylist Maury Baldwin, the 1955 models were the product of a level-setting redesign: Longer by more than 10 inches, lower by nearly two and wider to boot, the car leapfrogged into the space age. It didn’t just look faster; it was faster. V-8 engine performance was reaching new highs in the auto industry that year, and Plymouth introduced its own under the hood. A trade rag predicted the car “could well become a classic.”
This print ad is still, in 2019, strikingly modern (though its copy isn’t). “The 1955 Plymouth proudly disdains gimcracks and gingerbread and warmed-over features,” it crows. Shot at an angle from just below the right headlight, the car appears to point up and forward, as if driving into the future. (If it wasn’t already, this hip style of fish-eye-lens portraiture would become a clich, repeated on several Blue Note album covers alone over the next decade; check out Hank Mobley’s “A Caddy for Daddy” when you get a chance.)
Whether it was the new design, the V-8 engine, the new power-steering option or the marketing, something clicked. Production could barely keep up with demand, ultimately churning out 705,455 cars that year. Still not enough to overtake Buick (that would come a few years later), Plymouth’s sales captured a 10 percent market share.
(TrendHunter.com) The ‘ReveaLED’ UV flashlight is a compact yet multifunctional solution for travelers and photographers alike that will enable them to pinpoint unseen substances and even capture stunning…
Nesta semana recebemos Max Valarezo pra conhecermos a biografia de José Mojica Marins em “Maldito” de André Barcinski e Ivan Finotti. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO EntrePlanos – Canal do YoutubeVídeo sobre Zé do Caixão no canal EntrePlanos ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: …
O post Caixa de Histórias 162 – Maldito: A biografia de Zé do Caixão apareceu primeiro em B9.
(TrendHunter.com) Fashion label UNDERCOVER has been centering a series of cinematic masterpieces in the recent collection drops and the latest theme follows Suspiria. The label introduces its womenswear designs for…
Editor’s note: This is a sponsored post, provided by Authority Builder in San Diego. Taking your business to the next level means being smart about which services to invest in. You want to be strategic and choose products and services that will have the most overall impact for the least amount of money. This doesn’t mean to choose the […]
The post Attention Small Business Owners: Protect Customers and Your Cash appeared first on Adpulp.
The Hollywood Reporter portrayed a situation in which the chairman of Warner Bros., Kevin Tsujihara, pushed for a woman with whom he had a sexual relationship to be considered for film and TV roles.
Film
FAD
The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”.
Advertising Agency:Saatchi & Saatchi, Barcelona, Spain
General Creative Director:Oscar Martínez
Creative Director:Miriam Gutierrez
Creative Supervisor:Nani Albéniz
Art Director:Michel Morem
Copywriters:Mikel San Juan, Santiago Arcusa
Account team:Lara Diez, Luís Gago Morillo, Silvia Martinez, Begoña Budía, María Ramos
Additional Credits:The Gang and Prodigious
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
