Citi, fresh off a self-published report on its own double-digit pay gap, wants to inject some female empowerment into the beleaguered music business. The financial services giant on Friday debuted #SeeHerHearHer as a way “to create a groundswell” of support for women in music, says Jennifer Breithaupt, global consumer CMO. The company, during an hour-long…
If you open up a New York Times, Chicago Tribune or L.A. Times today, you’re in for an unexpected trip back to the Mad Men era. Budweiser today is reprinting three of its 1950s ads that portrayed women as little more than dutiful housewives. But alongside the originals, the brand is running reimagined versions of…
Did you know that TikTok suggests users for other users to follow? Our guide will show you how to stop other users from being able to find your account in this way. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile icon in the bottom-right corner of the…
China and the United States have become locked in a competitive struggle over who will control two technologies widely expected to transform the global economy: artificial intelligence and the next generation of wireless service, or 5G. That years-long slow-boil began to heat up in recent weeks. And naturally, it involved a tweet. Most recently, Chinese…
One auction, in May, will include works by Amedeo Modigliani, Pierre Bonnard and Henri Matisse; an auction in June will center on the decorative arts.
“I am grossly underpaid compared to my male counterparts, but there is no way I can prove it without losing my job,” said one female advertising executive. “I’ve been told by my department supervisor … that I am the best account executive in the department,” said another woman. “Yet, being the only female, I’m paid…
(TrendHunter.com) Nike’s Air Max 1 silhouette is one of the most popular models for collaboration.
The latest iteration of the design is done through a partnership between the global footwear brand and the &#…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Happy International Women’s Day. A lot of brands are celebrating the occasion, but sometimes it feels a little awkward. Walmart has an ad featuring women employees who worked their way up the corporate ladder; the company wants you to know that it promoted over 150,000 women last year. Contrast that messaging with this headline from Vox last month: “Walmart just got hit with a major gender discrimination suit.”
Comcast’s FreeWheel will make its first upfront pitch to advertisers next week as it looks to build more awareness for its media business and position itself as a leader in the much-ballyhooed advanced TV space.
This comes as more media companies talk up their ability to granularly target TV audiences at scale and prove that commercials drive business outcomes.
“There’s a lot of confusion; people don’t know what’s real and what’s not. We want to showcase what they can actually activate on today,” says David Clark, general manager, FreeWheel.
Having covered the White House for over three decades, Doug Mills discusses the challenges of his job.
Print, Online
In this campaign, we aim to highlight the struggle that all advertising agencies face when when their fees are due. It’s a jungle mess most of the time.
Clients always need their work to be done uniquely, quickly and in a very creative way, but when you ask about overdue invoices, they disappear like they were not part of Tarzan’s story!
Advertising Agency:Creative Ode, Cairo, Egypt
Creative Director:Ahmed Metwally
Art Director:Eslam Selim
Copywriter:Ahmed Khaled
Graphic Designers:Shehab Mohammed, Toka Abdulkafi, Yousif Ibrahim, Toka Alaa
Senior Motion Designer:George Adel
Executive Director:Hend Halim
Senior Account Manager:Ahmed Ghazaly
Film
Burger King
You don’t like cheese? Then from March to May you will have to leave France. BURGER KING® launch the CHEESE LOVER, unique burgers for keen lovers of cheese, to be discovered in a campaign created by Buzzman.
If France is famous all over the world, it’s particularly thanks to cheese! It’s everywhere! For those who can’t stand it, “cheese haters”, it’s always been difficult to avoid cheese and unfortunately for them, it will soon be impossible to escape from it!
Advertising Agency:Buzzman, Paris, France
President:Georges Mohammed-Cherif
Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Art Director:Pierre Cognard
Copywriter:Guilhem Barbet
Account Director:Loïc Coelho
Account Executive:Antoine Boizeau
Head Of Strategic Planning:Clément Scherrer
Pr Communication Manager:Paul Renaudineau
PR & Communication Assistants:Nina Barbanel, Clémentine Eouzan
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Tv Producer:Benoit Crouet
Production:Big
Sound Production:Schmooze
Director:Fred De Loof
Film
Ubisoft
Advertising Agency:84.Paris, France
Creative Directors:Hervé Bienaimé, Olivier Bienaimé
Art Director:Léo Sattin
Copywriter:Etienne Vaast
Strategic Planner:Nicolas Camillini
Tv Producer:Pierre Otmanine
Director:Gaute Hesthagen
Brand Management:Guillaume Carmona, Pierre Miazga, Florian Pralat
Production House:80 Paris
Production House Director:Tim Boullié
Designer:Entre Autre
Film
Schweppes
Advertising Agency:TBWA, Melbourne, Australia
Chief Creative Officer:Paul Reardon
Creative Director:Guy Rooke
Senior Creatives:Rob Hibbert, Mark Jones
Business Partner:Mike Napolitano
Business Director:Georgia McNeil
Project Manager:Angelique Doulgeris
Production Company:Goodoil Films
Director:JH Beetge
DoP:Stefan Duscio
Executive Producers:Juliet Bishop, Simon Thomas
Producer:Catherine Warner
Production Designer:Piotr Wyrzykowski
Vfx:Alt VFX
Post:Alt VFX
Music:Elliott Wheeler, Turning Studios
Sound Studio:Nylon Studios
Sound Engineer:Paul Le Couteur
Film
Ubisoft
Advertising Agency:84.Paris, France
Creative Directors:Hervé Bienaimé, Olivier Bienaimé
Art Director:Léo Sattin
Copywriter:Julien Sipra
Strategic Planner:Nicolas Camillini
Tv Producer:Pierre Otmanine
Director:Hugues de la Brosse
Operations Manager:Josh McKie
Brand Management:Guillaume Carmona, Pierre Miazga, Florian Pralat
Production House:Birth
Executive Production:2332 Films
Producers:Arthur Emorine, Hugo Legrand Nathan
Production Director:Amaury Brougalay
Music:Aoc
When it comes to objectifying women, the beer industry historically has been among the worst offenders. Ads often used barely clothed women to pitch light beer or portrayed women as nothing more than servants to their beer-swilling husbands.
Things have gotten a lot better in recent years, with most big brands realizing that the tactics are not only offensive, but no longer work, as most modern women and men expect brands to be a lot more progressive. With a new campaign, Budweiser nods to that inglorious past to make a point about its future. The campaign, released today in conjunction with International Women’s Day, features full-page color ads in The New York Times, Chicago Tribune and Los Angeles Times that juxtapose sexist Bud print ads from the 1950s and 60s with updated versions portraying women in empowered roles.
One of them shows a 1962 print ad depicting a woman hovering over a cooking pot with her husband looking on. The text is: “Big appetite dinner is almost ready and it sure smells good. Loosen your tie and enjoy your Budweiser.” Next to that classic ad is Bud’s updated version, which shows a woman with a pet dog and some Chinese takeout. “Time to unwind,” the copy says. “It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself.” See the other two ads below.
International Women’s Day has always been a well-known holiday in China. Women typically get a half-day off from work, and companies arrange special gifts for female staff. But the holiday was more focused on Chinese mothers and older women until companies–including online shopping giant Alibaba Group–stepped in and rebranded it as a shopping day. They often call it “Queen’s Day,” and they gave it a fresher edge that’s appealing to all women, including young, unmarried millennials. It’s about embracing your inner queen (and buying lots of stuff for yourself).
Brands sensed a change in the zeitgeist and an opportunity to shift the way a country of 1.4 billion people celebrates a holiday. Let’s back up and look at how they did it.
To start with, International Women’s Day has typically been referred to in Chinese as “March 8 Fu Nu Day,” with the term “Fu Nu” connoting a woman who is family-oriented and married with children.
Pressed to explain its connections to Beijing, the American arm of China’s state broadcaster claimed independence. Now, key employees have been recalled to China.
No robots were deployed in the writing of this article. But the next time you check the weather in your neighborhood, you might read a report filed by a machine.
Patch, which operates local news sites in 1,277 communities across the U.S., is using artificial intelligence to gin up routine news and data-driven stories in an effort to relieve reporters of repetitive, low-level work.
Starting in December 2018, the Hale Global-owned publisher began incorporating artificial intelligence into its workflow and content management system to quickly craft and scale articles that don’t need outside analysis or news hooks. It is now publishing 3,000 pieces of content a week with the technology.
The creative campaign made to introduce new pharmaceutical company. It all started with an idea of communicating “what is the major functionality of medicine?”
So, We have showcased the functionality in a creative approach through ancient greek battles and army wars coming out of the capsules with only mission to safeguard immune system, communicating “The new defence system for your immunity.”
Print advertisement created by Jaanrise, India for Bharathi Pharma, within the category: Pharmaceutical.
Advertising Agency: JAANRISE, Hyderabad, India
Creative Director: Sumann Gadde
Art Directors: Abhi Rathan, Satish Valluri, Bhaskar Vanam
Copywriters: Rohit Narla, Aryak Ray
Photographer: Dilip K David
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Director Planning / Growth: Pavan Kumar
Head-Business Affairs: Sarodhya Yadav
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
