(TrendHunter.com) These March 2019 life trends range from personal self help books to all vegan credit cards. A standout, Vegannection’s prepaid card, is geared towards those who adhere to a plant-based diet…
A palestra era “A próxima forma de Narrativa: o futuro do entretenimento possibilitado pela tecnologia”. No palco do Ballroom D, um dos maiores auditórios do Convention Center, Jeffrey Katzenberg, ex-Disney, e a CEO Meg Whitman, também ex-Disney e antigo presidente da HP Enterprise, eram entrevistados por um incrédulo repórter da NBC News, Dylan Byers. O …
O post SXSW 2019: Será o Quibi o Twitter ou o Foursquare de 2019? apareceu primeiro em B9.
In a reversal, Maryland’s highest court said there would be no retrial for the man whose murder conviction was dissected in the hit podcast “Serial.”
The actor on the television series “Empire” faces 16 counts of disorderly conduct after a grand jury handed up indictments dated Thursday.
(TrendHunter.com) The new Spire monitor arms have been unveiled by the brand as a way for digital professionals to maintain an ergonomic workstation at the office or in their home to ensure optimal comfort at all…
Desde que falamos sobre Venezuela no Mamilos 115, Maduro se reelegeu através de uma eleição em que a empresa responsável pelas urnas eletrônicas declarou que a quantidade de votos registrada pelo sistema é de pelo menos 1 milhão de votos a menos do que a declarada pelo governo, e encerrou as operações no país. A …
O post Mamilos 187 – Voltando à Venezuela apareceu primeiro em B9.
Film
Mercedes
Mercedes-Benz’ latest global brand film celebrates the confidence and vision of Bertha Benz – Carl Benz’ business partner and wife – who was instrumental in Mercedes-Benz’ foundation.
Released in honour of International Women’s Day (8 March), the film tells the story of the world’s first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the twelve hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology.
Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.
Advertising Agency:antoni garage, Berlin, Germany
Managing Directors:Sven Dörrenbächer, Matthias Schmidt, Jorg Schultheis
Executive Creative Director:Marcell Francke, Tilman Gossner, Veit Moeller
Creative Director:Alice Bottaro
Copywriter:André Santa Cruz
Creative Director Digital:Juliane Krause-Akelbein
Strategist:Alicia Gaworska
Client Service Director:Steffen Schumann
Account Director:Rebecca Otte-Sander
Account Manager:Yvonne Mielke
Motion Design:Antonio Afonso
Production Company:ANORAK Film
Managing Director:Christiane Dressler
Executive Producer:Christoph Petzenhauser
Producers:Christoph Petzenhauser, Bjoern Levy-Krueger
Director:Sebastian Strasser
DoP:Justin Brown
Postproduction supervisor:Christian Wegehinkel
Service Production:Icon Films
Editing Company:Trim Editing, Slaughterhouse, Berlin
Editor:Thomas Grove Carter
Colorist:Benedikt Hugendubel
Assistant Colorist:Romola Davies
Sound Studio:Slaughterhouse, Berlin
Producer Sound:Raife Burchell, Dirty Soup
Sound Designer:Florian Kruse
Mixer:Florian Kruse
Music:Steve Slides, Steffen Thum
Music Coordinator:Raife Burchell, Dirty Soup
Post Production:The Mill, London
Producer:Justin Stiebel
Vfx Producer:Dan Williams
2D Lead:Carl Norton
Matte Painting:Can Y. Sanalan
Three weeks after her appointment as a “political editor,” Sarah Isgur Flores said she would be an on-air analyst at the network.
If you ask anyone in the ad business, creative block is a real phenomenon that can prevent breakthrough ideas. There are all kinds of techniques and tales of how that wall can be broken from long walks and drives to spins around the internet to find weird things that might jar something … anything loose…
Quibi, the new short-form content platform, is adding four more titles to its inaugural content roster, along with a more definitive debut date. The company, founded by Dreamworks co-founder Jeffrey Katzenberg and former HP CEO Meg Whitman, won’t debut until April, Katzenberg said today onstage at South by Southwest in Austin, Texas. However, the company…
Amazon Prime Video has brought the apocalypse to SXSW to promote its new series Good Omens, which starts streaming May 31. Amazon took over a 19,000-square-foot space to create an immersive experience called “Good Omens’ Garden of Earthly Delights.” The activation is divided into hell on one side and heaven on the other, based on…
Let’s build a balanced society where anyone irrespective of their gender can occupy any role or profession as long as they are qualified to. #betterbalancebetterworld. Happy International Women’s Day.
The Unstereotype Alliance, the industry’s cross-organization initiative led by the United Nations’ UN Women, has unveiled a simple tool on International Women’s Day that makes it easier for marketers worldwide to check for gendered stereotypes that may unintentionally work their way into ads. The tool, called the Unstereotype Metric, is free for any brand or…
BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti. The announcement indicates that the digital media company is beginning to see dividends from moves into areas like…
A Budweiser resgatou vários de seus anúncios das décadas de 50 e 60 para mostrar através de seu passado infeliz, como a empresa mudou a forma como retrata as mulheres em suas propagandas. Originalmente veiculados em páginas inteiras do The New York Times, Chicago Tribune e Los Angeles Times, os anúncios traziam a figura da …
O post Budweiser moderniza seus anúncios antigos em especial para Dia Internacional da Mulher apareceu primeiro em B9.
No Dia Internacional da Mulher, comecei o SXSW com uma mulher e tanto: Priscilla Chan. Primeira mulher de sua família de refugiados cantoneses a frequentar uma faculdade, ela estudou em Harvard. Depois, formou-se em pediatria na UCSF, foi oradora da sua turma e tornou-se professora. E mesmo com este baita currículo você provavelmente a conhece …
O post SXSW 2019: Priscilla Chan, emoção e impacto social no festival apareceu primeiro em B9.
Já se tornou um hábito: chega o dia 08 de março e a gente senta na frente da internet esperando pelas empresas que falharão em algo tão simples quanto lançar uma mensagem de homenagem às mulheres nessa data e lembrar a todos que o que vale não é uma rosa, e sim um dia a …
O post Dia Internacional da Mulher: as empresas que mandaram bem em suas mensagens especiais apareceu primeiro em B9.
O Airbnb anunciou ontem (7) que fechou negócio para a aquisição do HotelTonight, um aplicativo que permite aos usuários que encontrem quartos de hotel de última hora. O valor da compra não foi divulgado à imprensa, mas fontes relataram ao Ad Age que o preço girou em torno da última avaliação financeira da empresa agora …
O post Airbnb compra aplicativo de procura de última hora por quartos de hotel apareceu primeiro em B9.
Outdoor
Absolut
To commemorate last years ‘Yes’ vote to same sex marriage, Absolut Australia have created a campaign for the 2019 Gay Mardi Gras that congratulates
some of the 6000 same sex couples who made history by tying the knot. Using its iconic bottle and gay pride rainbow, the campaign is a celebration of diversity and love.
Congratulations on tying the knot. Absolut Love
Advertising Agency:Cummins&Partners, Sydney, Australia
Chief Creative Officer:Sean Cummins
Creative Directors:Scott Lambert, Todd Waldron
Art Director:Jenny Tang
Print Production:David Findlay
Finished Artist:Emma Shaw
Account Director:Kate Donnelly
Managing Partner:Kirsty Muddle
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
