(TrendHunter.com) The Solstice by Swimline SolFit Yoga Board is an aquatic piece of equipment for avid yoga enthusiasts that will enable them to practice aquatically to enhance their experience when outdoors….
(TrendHunter.com) Contigo is now adding to its collection of stainless steel thermal and hydration drinking vessels with the two-piece LUXE Collection. This collection includes the LUXE Stainless Steel Tumbler with…
CBS All Access doesn’t have the breadth of original content that streaming rivals Netflix and Hulu do, but it’s worth the subscription price just for The Good Fight, which Adweek named one of 2018’s best TV shows. That’s largely due to the work of co-creators and showrunners Robert and Michelle King, who have turned the…
Brands posted a little bit less Easter-related content in 2018 compared with the previous year, but Facebook was still the social network of choice for those posts, with 66 percent of them published to its platform, according to social marketing firm Unmetric. According to Unmetric, brands averaged 5.32 Easter-related posts on Facebook last year, and…
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Samsung
With the Galaxy A7’s pixel-merging technology, you can capture great scenes no matter what time of day it is. Thanks to this groundbreaking technology, the primary 24 MP cameras automatically detect the light level for high-resolution pictures in the daytime and brighter pictures in low-light conditions.
Brighter photos in low light settings
Advertising Agency:The HUB Advertising, Egypt
Graphic Designer:Omar Nada
Art Director:Mohamed Mahmoud Ali
Copywriter:Ali Hassan
Account:Laila Abdelakher, Hagar Mohamed
Online
Aldi
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.
As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents restore that all-important family dinner time.
Introducing Teatime Takedown – a new online service created by McCann UK that enlists an elite squad of professional gamers, who parents can call upon to enter into their kid’s game and take them down, prompting them to put down their controllers and join the dinner table.
Aldi will use clever marketing to reach parents directly, first through a promotional film that will roll out across channels from digital to social and media from radio to out-of-home and even in-store on the back of till receipts. The service will speak straight to parents on Netmums and popular recipe websites. It’s also really simple to use. All parents need to do is sign up via Facebook by inputting their children’s gamer IDs and a desired date, and if online at the right time, the kids will be freed up to join the dinner table by the team of world-class gamers.
Advertising Agency:McCann Worldgroup, United Kingdom
Print
Volkswagen
Advertising Agency:Ogilvy, Cape Town, South Africa
Chief Creative Officer:Pete Case
Executive Creative Director:Tseliso Rangaka, Nicholas Wittenberg
Creative Director:Mike Martin
Copywriter:Paul Fulton, Alex Goldberg
Art Director:Ian Anderson, Riaan van Wyk
Associate Cd:Alex Goldberg, Riaan van Wyk
Account Director:Heather Andrews
Photographer:Clive Stewart
Project Manager:Sue Waters
Managing Director:Vicky Buys
Production Manager:Denise Warren
Finishing Artist:Andrew Van Der Walt, Byron Craemer
Film
CCR
Advertising Agency:Heads, Brazil
Executive Producers:Alberto Lopes, Sergio Salles
Account managers:Fernanda Germek, Márcia Guimarães
Producers:Eduardo Silva, Ricardo Vaz, Helena Jardim, Clara Morreli
Production Company:Lobo
Director:Alton
Concepts:Pedro Jones, Wilson Panassi, Fernanda Oliver, Márcio Guerra, Bogus, Christo Silveira, Julia Goes
Animatic:Fernand Oliver, Antonio Soares
Art Direction:Christo, Alton, Henrique Lobato
Storyboard:Raoni, Pedro Jones
Cg Director:Danilo Enoqui
3d Modeling:Rayza Alvarez, Jean Oliveira, Mauricio Sampaio, Felipe Bassi?, Victor Hugo Souza
Colorscript:Bruno Gondim Luna
Look Dev:Gabriel Razio, Milton Dias, Bruno Saber, Peretto, Victor Hugo Souza, Gabriel D’orazio
Fur:Sergio Filho
Yeti:Sergio Filho
Textures:Naiara Lima
3D Render:Luiz Benassi, Rafael Braga, Igor Colaiacovo
Composition:Diogo Girondi
Color Artist:Luciano Giumaraes
3d Animation:Leo Candaval, Producer, Marcio Nicolosi, Supervisor, Fernando Donizetti, Michel Denis, Jonathan Bento, Jorge Zagatto, Zé Alexandre, Jerome Saravas, Vitor Poli, Guilherme Paiva, Jonathan Edwards
Matte Painting:Sergio Faria
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Hungary’s government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in Ad Age. The man and woman in the ad are famous for modeling in the ubiquitous “distracted boyfriend” meme; he played the guy ogling a random woman, and she played his disgruntled girlfriend. They’re basically the poster children for bad relationships — which made it hilarious to see them in an ad touting family values. Oops.
As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gaming in the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to the report, which includes ad and sponsorship revenues from organized esports events, such as Overwatch League, hosted on digital platforms.
Brands are starting to realize the potential of targeting the mostly young esports audience, said Paul Verna, principal analyst at eMarketer. “Esports fans have unique characteristics that make them more elusive but potentially more lucrative for marketers,” he says. “They are typically young, TV-averse millennials who have higher-than-average disposable income.”
EMarketer projects that 30.3 million people in the U.S. will watch an esports at least once a month this year, an increase of 18 percent from last year.
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Penguin
Ad for Penguin Audiobook.
Advertising Agency:Refinaria Creative School, São Luís, Brazil
Creatives Directors:Danilo Blume, Tércio Alves
Art Director:Gabriel Moniz
Copywriter:Pedro Miranda
Published:January, 2019
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In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the “failing” New York Times remains a bright spot.
Google removed 2 million pages from its ad network each month last year due to content policy violations and 100 bad ads per second throughout 2018 as part of its efforts to police the web for advertisers, according to a report released today. The company is at the epicenter of how the web is monetized…
Calling out collaborators and copycats! Will success spoil a fashion watchdog account?
Nesta semana recebemos Eduardo Moreira pra discutirmos seu livro “O que os donos do poder não querem que você saiba”. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Eduardo Moreira – Canal do Youtube ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: www.facebook.com/caixadehistoriaspodcast. Twitter e Periscope: twitter.com/caixa_historias. Instagram: www.instagram.com/caixadehistorias. …
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Facebook head of video products Paresh Rajwat detailed several updates related to Facebook Watch at the social network’s South by Southwest event, also touching on new features related to music on users’ profiles. Over 20 new episodes of original show Red Table Talk–hosted by Jada Pinkett Smith and her daughter (Willow Smith) and mother (Adrienne…
The twttr prototype application Twitter first discussed last month was made available to its initial group of testers earlier this week. Twitter Support tweeted when introducing twttr last month, “We want it to be easier to read, understand and join conversations–and we’d love to know what you think.” Sarah Perez of TechCrunch shared details on…
Hungary’s government took out billboards to encourage couples to have more children. Now the ad is going viralbecause it’s unintentionally hilarious.
The billboards show a happy couple locked in an embrace. If they look familiar, it’s because they’re the same pair made famous by the “distracted boyfriend” meme. In that viral stock photo shot by Antonio Guillem, the woman is outraged as her boyfriend looks at another woman. A photo of the billboard was picked up by local media and shared on social media.
Last month, the government of populist Prime Minister Viktor Orban said women who have at least four children would be exempt from any income tax. And women under 40 who marry for the first time will also be eligible for a $35,000 loan, which will be waived after the birth of a third child.
Having a physical presence for customers to see or try on goods has become a key strategy for direct-to-consumer brands looking to expand their reach off social channels.
Shopify, which has powered the rise of d-to-c brands with the ability to set up and manage e-commerce stores, has increasingly added more services for its 800,000 merchants to expand into physical retail if they so choose with in-store technology and in-person support.
Now, Shopify is taking the next step with Showfields, a permanent physical retail space that caters to d-to-c brands looking to experiment in the brick-and-mortar space by launching pop-up shops. Starting on March 15 and running through May, Shopify is designing spaces for select merchants on its platform at Showfields’ permanent location at 11 Bond Street in New York City.
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