TikTok: Here’s How to Turn On Screen Time Management

Did you know that TikTok has a screen time management tool, which will allow you to receive an alert when you’ve used the video-sharing application for a set amount of time? Our guide will show you how to turn on screen time management within the TikTok app. Note: These screenshots were captured in the TikTok…

Fake brands, real lookalike / À la même enseigne?

THE ORIGINAL?
CAMP 2018 Marketing Congress – 2018
“Leaders gat many followers”
Source : Cannes Lions SILVER
Agency : Carne Prime Advertising (Peru)
LESS ORIGINAL
KFC – 2019
“Guys, we’re flattered”
Source : Mirror.co.uk
Agency : Mother London (UK)

Audi: Because You Don't Always Drive

The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn’t always take the car – it protects them in other cases as well.

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Why CORT Furniture Is Tuning-In to Programmatic Audio

CORT Furniture, a 47-year-old furniture company, is poised to dial-up its use of audio ads across streaming services using ad tech. The company recently used elements within the Adobe Experience Cloud, such as its demand-side platform, tag manager and audience optimizer, to improve how it engaged with young audiences preparing to set up home for…

ADP Says it Cares Why You Go to Work Every Day, and Has a New Brand Identity to Prove It

The average working stiff might not be able to tell you what ADP does, but there’s a decent chance that the company affects him in a very important way–namely, it gets him his paycheck. In fact, ADP (which stands for Automatic Data Processing) pays about 40 million workers worldwide, and 1 in 6 of us…

With $6 Rides, L.A. Rideshare Program Helps Under-Served

Standing out in the rideshare battle can be a daunting proposition. While Uber and Lyft dominate the landscape, some smaller, more local rideshares continue to pop up. FlexLA in Los Angeles, which debuted last fall, focuses on the downtown L.A. area, providing riders with an affordable option to complement existing public transportation. In a city…

Why The Fader Installed CBD Vending Machines at Its SXSW Concerts

During a South by Southwest concert series hosted by The Fader, there was something other than music vying for the attention of fans at the popular venue: CBD. The niche music publication hosted its 17th annual three-day Fader Fort concert series and, this year, began a new partnership with Cura, a Portland-based cannabis company that…

Apple Keeps Beating the Privacy Drum in Relatable, Clever iPhone Ad

Over the years, Apple’s presence at the annual Consumer Electronics Show (CES) in Las Vegas could be best described as “non-existent.” Why on earth would the brand need to spend gobs of money (not that they’re hurting here by any stretch) to talk about their latest and greatest, when all they have to do is…

Mueller's findings prompt Trump campaigning and Apple gears up for TV event: Monday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

With President Trump cleared of collusion with Russia in the 2016 election by special counsel Robert Mueller, according to the summary by Attorney General William Barr, his team is already using the private findings for campaigning. According to the Wall Street Journal, Trump’s advisers on Sunday began crafting plans to use it as a line of attack against Democrats ahead of the 2020 election.

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The Top 5 most creative brand ideas you need to know about right now


Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.

5. Miller Lite: ‘In the Real World,’ DDB & Bud Light: Imitation (Miller Lite Response), Wieden & Kennedy New York

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Petco lets the dogs out in first work from Anomaly


Petco is not pussyfooting around its new mission to remove all artificial ingredients from its pet food. The message is howled out loud and clear in “Cleaning House,” the retail chain’s new marketing campaign, its first from Anomaly, which Petco tapped as creative agency of record in December. In a 60-second anthem spot, cats and dogs rid the Petco store of canned vulgarities like “sulfite snackers” and “benzoic acid biscuits,” and replace them with Petco’s new colorful assortment of all-natural goodies as Ace Wilder’s “Riot” plays. “No more nasties. All dog and cat food now artificial free,” text reads.

“You’re going to see a very different voice and posture for the brand,” says Tariq Hassan, a former Bank of America marketing executive who joined Petco as chief marketing officer last year. He notes that when he came on board, he was tasked with “the need to really establish how we differentiate ourselves, not only from other big-box competitors, but also to start to define ourselves as the true national independent player that we are.”

In the $63 billion pet industry, the chain has been under rising pressure from startups that offer pet owners high-end services and organic food, like the Farmer’s Dog, which delivers, as well as Amazon, which sells its own line of pet food. Roughly 40 percent of pet owners are now millennials, according to the American Pet Products Association. To cater to this ,new breed, Petco has been fine-tuning its strategy. Late last year, San Diego-based Petco said it would eliminate artificial colors, flavors and preservatives from its dog and cat food by May 1 of this year.

Continue reading at AdAge.com

Mueller Report News Interrupts Sunday Golf and Video Games

The news media began assessing its own coverage of the investigation hours before a breaking story punctuated a long period of speculative TV talk.

“Nós” reafirma as virtudes (e referências) do cinema de Jordan Peele

? AVISO: Contém spoilers Desde o anúncio de “Nós”, Jordan Peele vem afirmando e reiterando continuamente à imprensa que o projeto teria propósitos distintos de “Corra!”, sua avassaladora estreia na direção com fortes estocadas ao racismo estrutural dos Estados Unidos. A ação teve lá seu lado lógico: considerando o grande sucesso da produção, seria apenas …

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‘Us’ Opens as an Even Bigger Horror Hit for Jordan Peele

The director’s latest film was No. 1 at the domestic box office, earning around $70.3 million — more than double the initial take for his debut, “Get Out.”

Right and Left React to the Mueller Report

Writers across the political spectrum offered their takes on the much-anticipated delivery of the Mueller report.

Hey, Look at Me! I’m a Venture Capitalist.

As high-profile start-ups like Lyft, Pinterest and Uber prepare to go public, Silicon Valley venture capitalists are using the moment to shine the spotlight on themselves.

Depressed and Anxious? These Video Games Want to Help

A growing number of games are taking on mental health issues like depression, anger and post-traumatic stress disorder.

The Rise and Rise of Death Online

Murder, gore and violence have always found a home on the web, and according to experts, “these videos aren’t circulated by a few maladjusted individuals.”

Don’t Listen to the Naysayers; Make Your Mark in Advertising

Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […]

The post Don’t Listen to the Naysayers; Make Your Mark in Advertising appeared first on Adpulp.

Barbra Streisand Criticized for Remarks About Michael Jackson’s Accusers

Ms. Streisand said two men featured in the new documentary “Leaving Neverland” who claim to have been abused by Mr. Jackson as boys were “thrilled” to be with him.