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The Media Rating Council has issued a draft cross-media standard for video that toughens rules for digital viewable impressions but also holds linear TV to new higher standards for commercial ratings.

The draft, which delivers on a long-sought industry goal, comes a year after the MRC issued a call for research on the subject, and a few months later than the original plan to issue the draft by the end of last year. The draft initiates a 60-day industry comment period, with a final version expected by the third quarter, the MRC said.

After nearly two years of industry speculation, the new standard toughens rules for viewable video impressions raising the standard to 100 percent of the ad in view, from the prior 50 percent, for at least two seconds.

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Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession. There…

“Só três reais?”. Não, mas só três dólares é o que deve custar um novo plano da Netflix especial para dispositivos mobile. A plataforma de streaming está testando o novo plano de assinatura em alguns “países selecionados”, incluindo a Índia, cujo valor seria de apenas U$ 3,63 por mês. O preço é metade do custo …

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Seguindo a tendência de empresas que têm aberto seus capitais, como Uber e Lyft, o Pinterest também anunciou que entrou com um pedido de oferta pública de ações (IPO), na bolsa de valores de Nova York. Segundo o Wall Street Journal, a avaliação da empresa deve começar com um mínimo de US$ 12 bilhões. A …

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As redes sociais acordaram em polvorosa na manhã desta segunda-feira (25) com uma ação digital da Popeyes que “ressuscita” a atriz Dercy Gonçalves por meio de um holograma. Lançado no Twitter no fim da noite de domingo, 24 de março, a empresa recria a falecida comediante boca-suja para divulgar não só a sua recente chegada …

O post Popeyes “ressuscita” Dercy Gonçalves para vender frango apareceu primeiro em B9.

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One day in mid-October at 11:24 a.m., an alert went off in Facebook’s election War Room. Political news in a Utah congressional district wasn’t coming from inside the U.S.a mismatch Facebook had tuned its software algorithms to detect.

A data scientist in the election-monitoring center at Facebook headquarters in Menlo Park, California, inspected the activity manually and discovered, at 11:47 a.m., that the source spreading the content was an ad farm in Bangladesh. Ten minutes later, an operations specialist removed all the suspect activity.

That’s a real example from the 2018 midterm elections, shared by Facebook executives in a recent slide presentation in Paris, meant to demonstrate that the company’s tools are effective when working correctly. The slides, viewed by Bloomberg News, show in detail how Facebook has improved its process for rooting out bad actors using tactics similar to those Russian operatives used in 2016. The message: Facebook will be more prepared to take on misinformation and meddling in this year’s electionsin India, the Philippines, Ukraine, Thailand and other countriesas well as the U.S. presidential race in 2020.

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