Apple’s Splashy Foray Into Content Draws an Underwhelmed and Confused Response

It felt like a pitch to advertisers. As the tech giant moved away from its roots in hardware and software, the company took an old page from the usual dog-and-pony show … only to not provide the details for which many had tuned in. Such as: How much will Apple’s new video-streaming subscription service, Apple…

Instagram: Here’s How to Buy Something via the New Checkout Feature

Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show you how to buy something in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step…

Alma Heikkilä opens up our eyes to the invisible worlds we depend upon

We might not be as human as it seems. Human cells make up only 43% of the body’s total cell count. The rest are bacteria, viruses, fungi, archaea and other microscopic organisms that colonize both the inside and outside of our bodies and form the human microbiota.

Even though we are not conscious of it, this microbial material affects our mental and physical well-being in ways science has only just started exploring. The microorganisms facilitate digestion, regulate the immune system, protect us against disease and manufacture vitamins. We live in such inter-dependency with our microbiome that some talk about holobionts, making us an assemblage of a host plus the resident microbes that inhabit it.


Alma Heikkilä. Kiasma Commission by Kordelin 2019. Installation view at Kiasma. Image courtesy the artist


Alma Heikkilä, Warm and moist | decaying wood (detail.) Photo: Petri Virtanen / Finnish National Gallery

Artist Alma Heikkilä wants us to open up our eyes to a world without which our world wouldn’t exist. It’s not just about the microbiome. She finds these imperceptible worlds everywhere. Where we only see a decaying log of wood, she sees a hot spot for insects and fungi. Where we see dirt and soil under our feet, she senses a vast universe of creatures that communicate and keep the underground and the overground alive. We know we breathe oxygen in, she knows we inhale also other gases, airborne bacteria, fungi as well as all kinds of pollutants.

Heikkilä wants us to become more sensitive to all the micro-organisms we overlook, either because microbiological elements are difficult to experience with our sole human senses or because Western culture has made us too individualist to give much consideration to species other than our own. Beyond these microscopic creatures, her work also touches upon other subjects that lie beyond human sensory perception, not as a result of their tininess but because they out-size us. They are massively distributed in time and space and are what environmental philosopher Timothy Morton calls “hyperobjects“. Global warming is the most famous of these hyperobjects. Just like microorganisms, they exceed our human apprehension but we can’t keep on ignoring the powerful interdependence between them and us.


Alma Heikkilä, Primary sensory interface with the external world, 2017. Image courtesy the artist


Alma Heikkilä, Primary sensory interface with the external world (detail), 2017. Image courtesy the artist

Heikkilä uses painting to address the necessity to acknowledge the importance of nonhuman life and our symbiotic relationship to it. The difference of scale between the ultra-small organisms and the hyperobjects she investigates is reflected in the composition of the paintings. The size of her works is overwhelming and forces you to take a step back but their visual details and material qualities draw you closer.

Her concern for these invisible forms of life is reflected in the critical examination of her own artistic practice. Heikkilä carefully assesses the impact the materials she wants to use might have on ecosystems, for example. She shuns planes and travels with ‘slow’ transportation only. She even bought 11 hectares of forest, not to use as a resource for her own work but to ensure that it continues being a habitat for biodiversity and acts as a carbon sink for any strain her activities has on ecosystems. Directly or indirectly. This might seem charming to many but her efforts put to shame all the artists, curators and reporters who explore the topic of the anthropocene with much gravitas but don’t think twice before taking a taxi or a plane instead of perfectly convenient public transport systems. It’s going to be interesting to see how working processes like hers will influence the way the art world operates.

The artist has just opened a show at Kiasma in Helsinki that defies anthropocentrism and gives visibility to the various processes of multispecies companionship. Each of her painting installation is like a microcosm of entities that coexist, combine and interact.

Another fascinating element of the exhibition is the way it challenges museum conventions. Heikkilä urged curator Satu Oksanen to consider opening up the usually carefully-controlled exhibition space to a natural element: light. Natural light now floods the space, coming from a sky light and a large window. Light is thus another participant to the show. Depending on the time of your visit in Kiasma, your eyes will have to adjust more or less to its intensity (artificial lights will be turned on if it ever gets too dark to experience the exhibition though.)


Alma Heikkilä. Kiasma Commission by Kordelin 2019. Installation view at Kiasma. Image courtesy the artist


Alma Heikkilä. Kiasma Commission by Kordelin 2019. Installation view at Kiasma


Alma Heikkilä. Kiasma Commission by Kordelin 2019. Installation view at Kiasma. Image courtesy the artist

Alma Heikkilä is the second recipient of the Kiasma Commission by Kordelin, a project that aims to provide international exposure for one selected Finnish artist. The project is funded by the Alfred Kordelin Foundation which supports the sciences, literature, the arts and public education in the country with grants and awards. Helsinki-based Maija Luutonen was the first recipient of the Kiasma Commission by Kordelin.

Through this commission, Heikkilä receives the support of the Kiasma staff, has been commissioned new works and has gained visibility but she also got a chance to collaborate with Elina Minn. The dramaturge will invite the public to join workshops that explore cellular consciousness inside Heikkilä’s show at Kiasma. Titled Somanauts – Workshops for experiential anatomy, the one-hour sessions are ‘undoing’ practices that enable participants to focus on experiencing the world inside their body.


Alma Heikkilä, soil ~ minerals mixing with the living (detail). Photo: Petri Virtanen / Finnish National Gallery


Alma Heikkilä, soil ~ minerals mixing with the living. Photo: Petri Virtanen / Finnish National Gallery

I didn’t know the work of artist and activist Heikkilä before visiting her show in Helsinki. But i did know about Mustarinda, the collective of artists and researchers she co-founded a few years ago. The goal of Mustarinda is to combine scientific knowledge and experiential artistic activity in order to lay out a path towards a post-fossil culture. Check out their residency calls if you’re interested in their work and fancy spending time in an isolated house with a lovely garden at edge of the Paljakka Nature Reserve in Finland.

Alma Heikkilä. Kiasma Commission by Kordelin was curated by Satu Oksanen. The exhibition remains open at Kiasma in Helsinki until 28 July 2019.
Check out this page for information about Somanauts – Workshops for experiential anatomy with Elina Minn. /blockquote>

Source

Fondation Française pour la Recherche sur l’Épilepsie: Cashépilepsie

Video of CASH EPILESPSY – FFRE – SERVICEPLAN – UK

Europe Adopts Tough New Online Copyright Rules Over Tech Industry Protests

The strict copyright law will require Google and other technology companies to compensate musicians, authors and news publishers.

Accessible Mascara Applicators – Grace Makes Makeup Applicators to Improve Grip and Ease of Use (GALLERY)

(TrendHunter.com) While the needs of people with disabilities are focused on in some areas of design, they are largely ignored in others, including the design of many consumer products like makeup applicators. Grace…

Colorful Lightweight Tech Apparel – KRAKATAU Launches Its SS19 Capsule Full of Simple Aesthetics (GALLERY)

(TrendHunter.com) Fashion label KRAKATAU introduces its latest collection designed for the Spring/Summer 2019, exploring themes of the designer’s own aesthetics. He is often recognized for his experimental and…

40 CBD-Infused Beverages – From All-Natural Social Tonics to CBD Wellness Shots (TOPLIST)

(TrendHunter.com) Consumers who are seeking out ready-to-drink products that are packed with natural ingredients and health benefits without the alcohol or excessive sugar are turning to functional CBD-infused…

Here Are the Brands and Organizations Finalists for the 11th Annual Shorty Awards

The 11th Annual Shorty Awards will be handed out in New York May 5, and the finalists for brands and organizations were revealed Tuesday. Categories are adjusted every season, and the six new ones that were added this year were: Best Use of Localization; Best Use of Reddit; Best Use of IGTV; Best Use of…

Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a development that comes as trade bodies look to shore up measurement in the nascent space. The partnership will be fully unveiled later today at the Adobe Summit where presenters will go into…

Addressable TV Ad Spending Should Hit $3.3 Billion Next Year

Addressable TV advertising is rapidly gaining momentum, with spending expected to surpass $3 billion by next year. Spending on addressable TV advertising should reach $3.3 billion by next year, according to a new report from the Video Advertising Bureau. That’s a 343 percent increase from 2016, which saw $760 million in addressable TV ad spending….

Apple: The Storytellers Behind Apple TV+

Video of The Storytellers Behind Apple TV+

Spotify Set to Buy Parcast as It Continues Push Beyond Music

The streaming service agreed to acquire the studio behind podcasts like “Serial Killers,” extending its drive to stockpile high-profile audio programming.

Leading Change Through Disruption – Tony Hunter’s change Keynote at Future Festival (VIDEO)

(TrendHunter.com) In this inspiring change keynote from Trend Hunter’s Future Festival, you’ll learn how to make change happen, based on the legendary experience of Tony Hunter, former CEO of the Chicago Tribune….

Rain-Ready Streetwear Collaborations – Supreme and The North Face Join Forces Again for SS19 (GALLERY)

(TrendHunter.com) Streetwear imprint Supreme works in collaboration with outerwear experts The North Face once again, bringing forth another streetwear collaboration project between the duo. The two join forces to…

Twisting Pocket-Friendly Projectors – The Conceptual 'Swivel' Projector Protects Components (GALLERY)

(TrendHunter.com) Projection technology is quickly becoming essential for consumers who are looking for a better way to enjoy their choice of content out of the house, so the conceptual ‘Swivel’ projector…

Proposed cross-media standard would toughen rules for digital and TV


The Media Rating Council has issued a draft cross-media standard for video that toughens rules for digital viewable impressions but also holds linear TV to new higher standards for commercial ratings.

The draft, which delivers on a long-sought industry goal, comes a year after the MRC issued a call for research on the subject, and a few months later than the original plan to issue the draft by the end of last year. The draft initiates a 60-day industry comment period, with a final version expected by the third quarter, the MRC said.

After nearly two years of industry speculation, the new standard toughens rules for viewable video impressions raising the standard to 100 percent of the ad in view, from the prior 50 percent, for at least two seconds.

Continue reading at AdAge.com

Roku, Adobe say they've put an end to seeing repetitive ads on OTT


Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce redundancies in ads.

This is the first time Roku has opened up its own first-party data to be matched with brands through programmatic ad buys, the companies said Tuesday at the Adobe Summit in Las Vegas. The deal is currently exclusive to Adobe, though Roku declined to comment whether it will partner with other companies in the near future.

There are more than 27 million active households using Roku devices. Roku says its differentiator is the data it has on those users, who must register information such as their email address, credit card number or home address when creating an account.

Continue reading at AdAge.com

Barbarian CEO to Become Chief Executive of Omnicom’s Organic

Organic, the self-described digital interaction agency within Omnicom Precision Marketing Group (OPMG), has hired away Barbarian Group CEO Cathy Butler as its new chief executive officer. Butler is set to join the agency on April 29 and will report directly to OPMG CEO Luke Taylor. She replaces Dave Shulman, who parted ways with the agency…

Top 80 Youth Trends in March – From Educational Bath Bombs to Social Media Dolls (TOPLIST)

(TrendHunter.com) From educational bath Bombs to social media dolls this list of March 2019 youth trends explores all the ways in which brands are shifting focus to appeal to a slightly younger demographic.

This…