Hasta La Creative!

Spotify isn’t just a music streaming service–it’s a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled “Just Add Spotify,” it illustrates all the little (and sometimes big) ways its audio can help you through the day–and the night. Featuring a series of Spotify’s thematic playlists, the centerpiece…

Print
McDonald’s

Advertising Agency:Cámara TBWA, Montevideo, Uruguay
Creative Executive Director:Diego Varela
Chief General Director:Gabriel Lista
Art Director:Javier Katzenstein
Copywriter:Nicolás Vignolo

Online
The Wild Detectives

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting.

Advertising Agency:Dieste, Dallas, USA
Chief Creative Officer:Ciro Sarmiento
Head Of Art:Gustavo Zapata
Creative Director:Marina Cuesta
Art Director:Daniel Vicente
Copywriter:Ernesto Martínez
Director of Digital Initiatives:Matias Jaramillo
Creative Technologist:Rodolfo Ruiz
Strategic Planner:Natalia Casas
Executive Director of Planning:Maria Alejandra Urbina
Associate Media Director:Diego Lastra
Executive Producer:John Costello
Copy Editor:Jorge Esteban, Ruben Terrazas

Online
Cancer@Work

Last year, Cancer@Work unveiled the “Fighting Cancer” campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first LinkedIn skill that valorize their experience with illness.

This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.

Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.

Advertising Agency:FamousGrey, Paris, France

Film
Converse

Advertising Agency:Wieden+Kennedy, London, United Kingdom
Creative Director:Darren Simpson
Creatives:Freddy Taylor, Andrew Bevan, Philippa Beaumont
Executive Creative Directors:Tony Davidson, Iain Tait
Group Account Director:Francesca Yeates, Paulo Salomao
Account Director:Charlotte Gunn
Account Manager:Amy Emerson
Planning Director:Paula Bloodworth
Comms Planner:Iona Ratcliffe
Planner:Ayo Fagbemi
Tv Producer:Michelle Brough, Jo Charlesworth
Design Director:Karen Jane
Designer:Adam Hunt
Motion Designer:Jon Harris
Production Company:Pulse
Director:Paco Raterta
Executive Producer:James Sorton
Line Producer:George Saunders
Director Of Photography:Joel Honeywell
Editorial Company:Final Cut
Editors:Dan Sherwin, Kit Wells
Vfx Company:The Mill
Exec Producer:Alex Fitzgerald
Vfx Supervisor:Fergal Hendrick
2D Lead:Adam Maynard
Music Company:Mr Pape
Sound Designer:Sam Ashwell
Mix Company:750mph

Film
McDonald’s

The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.

With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.

Advertising Agency:DPZ&T, São Paulo, Brazil
General Creative Director:Rafael Urenha
Executive Creative Directors:Carlos Schleder, Sergio Mugnaini
Creatives Copywriter:Rafael Bornacina, Hélio Mafia
Creatives Art Director:Leandro Vilas
Headline and copy text:Hélio Maffia, Rafael Bornacina
Account team:Daniel Jotta, Mariana Magalhães e Fabiana Sanches
Media:Paulo Ilha, Kaline Lessio, Nathan Adelino
Projects:Marcos Yamamura, Felipe Rodriguez
Approval:João Branco, Marcelo Ferronato, Lariane Neodine Duarte
Rtv:Ducha Lopes, Guilherme Rodrigues Silva
Producer:Vapt Filmes
Account Management:Paula Librandi
Executive:Leo Beltrão Artimonte
Account:Leo Beltrão Artimonte
Directing:Rafa Damy, Thiago Artimonte
Cinematographer:Ted Abel
Production Coordination:Ana Paula Domingues
Executive Producer:Carlos Eduardo de Lima
Editing:Oscar de Lamanha
Final Artwork:Alan Porciuncula
Post Production:Vapt Filmes
Soundtrack:Lira
Sound Producer:Lira
Sound Final Artwork:Lucha Libre

Film, Online
Ford

GTB Rome and Ford Italy launch “Less is All”: when you’re driving and you’re tired, few seconds are just enough to lose everything.

Ford of Italy and GTB Roma continue to create awareness about the dangers while driving: after the smartphone, drugs, and alcohol in the past years, a social video campaign was launched to raise awareness about the theme of tiredness: one of the biggest risk factors behind the wheel and cause of 1 accident out of 5.

While driving, so-called microsleeps can happen, causing driving moments of several seconds “totally in the dark”, during which hundreds of meters are traveled without vehicle control. And the most worrying thing is you risk not remembering anything from those moments.

On World Sleep Day occasion, celebrated on March 15th, GTB Roma for Ford Italy created an awareness campaign on the topic by launching the message: “Just a few seconds are enough to lose everything”, associated with the #DontSleepAndDrive and #WorldSleepDay hashtags.

In six video subjects, each of 15″, a small part of the scene is blacked out, the most important one, in such a way as to lose all its meaning, just as it can happen when you are driving and sinking into a state of total blackout due to sleep. In the second part of the cut the message is launched and the meaning explained: “Just a few seconds are enough to lose everything. When you are tired, do not drive.”

 Everything is also linked to the two hashtags: #DontSleepAndDrive and #WorldSleepDay. The subjects of the videos vary from sport to animals, to classic viral videos in order to hit different targets based on their preferences. The campaign was launched on Ford’s social media channels Instagram, Facebook, Twitter, and YouTube.

Results in 24 hours FB/IG/YT/TW:

+9 millions reach unique users
+7 millions views
3 millions TW trend impressions

Advertising Agency:GTB, Rome, Italy
Executive Creative Director:Federico Russo
Art Director:Giulio Meoni
Copywriter:Roberto Ruoli
Account Director:Francesca Pellegrini
Social Media Director:Barbara Petricciuolo
Digital Media Supervisor:Laura Arena
Junior Digital Planner:Federica Marchetti
Head Of Production:Mara Bruschetti