After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of copyright rules in the European Union will cause major ripple effects across the web, if not change the internet for good. The new law is intended to update existing European copyright rules for the…
Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school ?cole Ouest and The Get Real Movement, a Canadian nonprofit that fights LGBTQ discrimination in schools and workplaces, unveiled the “LGBTQr” code. Created by MDC Partners-owned…
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers “collect, retain, use and disclose information” about consumers and the devices they use to access the internet. As part of an examination into the privacy practices of big internet service providers, the FTC said…
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing “the latest measurement and verification tools” on board, SpringServe hopes to cut down on ad fraud and fake traffic on its programmatic video channels. A recent report from eMarketer predicted the U.S.’s video ad spend will reach…
Reese’s is releasing limited-edition Lovers Cups, one with extra chocolate and the other more peanut butter.
People in New York can taste them at Reese’s Swap Shop, a two-day pop-up in the downtown neighborhood of SoHo on Tuesday and Wednesday. They launch nationally in mid-April.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: A not-so-great dad offers his son a not-so-helpful pep talk in a humorous spot meant to call attention to Aldi’s low prices. ADP (Automatic Data Processing), the human resources software and services company, calls attention to the wide range of businesses it helps support. And Petco promotes its new initiative to remove artificial ingredients from its cat and dog food (Ad Age’s Adrianne Pasquarelli served up the backstory on the campaign yesterday: “Petco lets the dogs out in first work from Anomaly”).
Independent creative agency Bart&Fink created a new spot for Kresko.
Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And…let’s be true, a lot may happen.
Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable.
Dale Farm asked us for a digital and outdoor campaign to introduce their new low-calorie yogurt brand Delightly… We created a ‘fresh & light’ look and feel, clearly highlighted the benefits, and developed a distinct cheeky tone of voice and memorable strap-line that introduces the new brand name to the consumer… delightly does it!
The most memorable moments in life are almost always the ones that are unplanned. The hilarious makeshift picnic you have in the car because the heavens have opened. The wrong turn that takes you to that magical stretch of beach. The magical moments we remember and tell our kids about. Spark44 created three social films for the UK featuring the Land Rover remote app (Intelligent Seat Fold, Climate Control, Bleep and Flash) These features are demo’ed during a father and son camping trip. The three films are named “Night under the stars” “Lost in the woods” and “Home and dry” and the series is called “Boys Weekend.”
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.
The news from Cupertino: “Apple’s string of new subscription services pushes advertising mostly out of the picture,” Ad Age’s Garett Sloane writes in his summary of Monday’s big announcements from the tech giant, “but for the magazine industry that is a major partner in Apple’s expanded news offering, there will be ads nonetheless.” Sloane notes that “When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience.” But Doug Olson, president of Meredith Magazines, tells Ad Age that “Every ad from the print edition will be in the digital edition. We think this is a great opportunity to bridge traditional magazine experience to the digital future.” Sloane also gets thoughts from Troy Young, president of Hearst Magazines. Keep reading here.
The Daily Beast’s Matt Wilstein is launching his new podcast with a bang. See Wilstein’s own summary of the proceedings in “Sarah Silverman Throws Hulu Under the Bus on ‘The Last Laugh’ Podcast Premiere.” Silverman offers the inside dish on the cancellation of her Hulu show “I Love You, America”and as Wilstein tells it, the casual conversational podcast format seems to keep her talking when maybe she shouldn’t. To wit:
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: A not-so-great dad offers his son a not-so-helpful pep talk in a humorous spot meant to call attention to Aldi’s low prices. ADP (Automatic Data Processing), the human resources software and services company, calls attention to the wide range of businesses it helps support. And Petco promotes its new initiative to remove artificial ingredients from its cat and dog food (Ad Age’s Adrianne Pasquarelli served up the backstory on the campaign yesterday: “Petco lets the dogs out in first work from Anomaly”).
McDonald’s menu items are so recognizable that people barely need to see them to know what they are. That’s the upshot of a devious new outdoor and print campaign from TBWA San Juan, which features classic menu items from the fast food chain — a Big Mac, a Happy Meal, a carton of french…
Today, San Francisco, Calif.-based Duncan Channon announced the finalization of its plans to acquire Los Angeles’ A2G, a 14-year-old shop focusing on experiential work and social media strategy. The two formerly independent agencies will become one under the Duncan Channon name following a transitional period of approximately six months. A2G founder and chief creative officer…
Depois de comprar a Gimlet Media e a Anchor no começo do ano, o Spotify anuncia mais uma aquisição importante com foco no mundo dos podcasts, o estúdio Parcast, sediado em Los Angeles, que produz uma série de programas focados em crimes e mistérios. O estúdio, que existe desde 2016, já possui 18 podcasts com …
O post Spotify compra mais um estúdio especializado na produção de podcasts apareceu primeiro em B9.
Os protestos liderados por grandes plataformas como Wikipedia, Reddit, Twitch e PornHub não deram muito resultado e o Parlamento Europeu aprovou a Diretiva de Direitos Autorais da União Europeia, um polêmico pacote de mudanças propostas pela União Europeiaa nas leis de direitos autorais. A votação foi de 348 votos a favor da lei e 274 contra. Uma proposta …
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O Google está lançando oficialmente o chamado projeto “AMP for Email”, suporte que permite que as empresas forneçam aos seus emails uma experiência mais interativa. O AMP (Accelerated Mobile Pages) foi anunciado pelo Google em 2015, mas estreou como uma prévia do desenvolvedor apenas em fevereiro deste ano. Como o próprio nome sugere, o projeto …
O post Google disponibiliza oficialmente recurso para deixar emails mais dinâmicos apareceu primeiro em B9.
A Uber já é o maior aplicativo de transporte do planeta, mas está dando um grande passo para estender seu domínio. Foi anunciado que a gigante americana comprará a Careem, sua rival que opera em 98 cidades do Oriente Médio, África e e sul da Ásia. A transação será feita por U $ 3,1 bilhões, …
O post Uber compra rival do Oriente Médio por 3 bilhões de dólares apareceu primeiro em B9.
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