Caixa de Histórias 165 – Guerra sem fim

Nesta semana sobrevivemos a “Guerra sem Fim” de Joe Haldeman. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Concorra a dois exemplares do livro “Guerra sem Fim” – Instagram CdH68 – Tropas Estelares CdH139 – Guerra do VelhoCdH52 – nada de novo no front ======== FALE CONOSCO. …

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Critic’s Pick: ‘The Brink’ Review: Considering the Unlikely Charm of Stephen Bannon

This documentary trails the former White House adviser as he tours Europe and America promoting right-wing populist nationalism.

Unilever launches 'Trusted Publisher' list to vet digital players


Unilever is launching a Trusted Publishers network that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer “whitelists.”

Unilever will also require platforms to reject pop-ups and other annoying, intrusive ad formats and safeguard consumer data, while also allowing enough data access so the marketer can track performance of its ads and avoid bombarding people with the same ones too often.

Unilever Chief Marketing and Communications Officer Keith Weed is expected to make the announcement in an appearance at the World Federation of Advertisers Global Marketer Week in Lisbon on Thursday.

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Garth Brooks and President Bush Help A+E Networks Spotlight ‘Healthy’ Portfolio at Upfront

One year ago, A+E Networks’ carefully calibrated upfront plans were disrupted by the surprise exit of former CEO Nancy Dubuc, announced just three days ahead of its event. But it was smooth sailing for the company at Wednesday night’s upfront presentation, which allowed buyers to focus on who was actually in attendance–including Garth Brooks, President…

4A’s Panel: ‘Diversity of Thought Without Diverse Representation Is Not What We’re Trying to Achieve’

At the opening and close of the 4A’s “Diversity & Inclusion: Myth vs. Reality” panel yesterday, the audience provided evidence as to why such conversations are so important for the industry. Moderator Simon Fenwick, 4A’s executive vice president, talent engagement and inclusion, opened with an exercise illustrating the lack of diversity in the industry. He…

Parceria entre Dove e Getty Images quer montar biblioteca de fotos com mulheres reais

Uma parceria entre a Dove e a Getty Images quer criar a maior biblioteca de estoque fotográfico do mundo apenas com mulheres reais. O projeto chamado #ShowUs conta também com o apoio da plataforma Girlgaze, empresa de mídia digital que promove e destaca fotógrafas e diretoras de arte em ascensão. O projeto foi pensando através …

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Spike Lee homenageia o beisebol e o jogador Jackie Robinson em comercial da Budweiser

A temporada 2019 da Major League Baseball começa amanhã, dia 28 de março, e para celebrar o início de mais uma edição do torneio de beisebol mais famoso do mundo a Budweiser vai lançar uma nova campanha nos estádios e na transmissão oficial da abertura do evento. E o comando criativo é de ninguém mais …

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É você quem salva (ou mata) Bear Grylls no primeiro trailer de “You vs Wild”

Quase dez dias depois de confirmar a existência do projeto, a Netflix agora lançou o trailer de sua série interativa estrelada pelo aventureiro Bear Grylls, “You vs Wild”. E pela prévia a premissa do programa é bem aquilo que o título inspirado em “Man vs Wild”, com o espectador ganhando controle de todas as decisões …

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Facebook e Instagram finalmente banem nacionalistas e separatistas brancos de suas plataformas

Após muitos protestos, o Facebook e o Instagram finalmente decidiram banir os nacionalistas e separatistas brancos de suas plataformas. Como reportou o Motherboard, as duas redes sociais passarão a tratar esses grupos da mesma forma que trata os supremacistas brancos. “Inicialmente, não utilizamos o mesmo raciocínio para regular expressões de nacionalismo e separatismos pois estávamos …

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OkCupid quer fazer fãs de “Game of Thrones” darem match

Muitas marcas já estão de olho em como podem pegar uma carona no burburinho sobre a estreia da última temporada de “Game of Thrones”, que acontece no próximo dia 14 de abril. Nessa pegada, a plataforma de relacionamentos OkCupid lançou um selo especial apenas para os espectadores da saga, tornando-se o primeiro aplicativo de namoro …

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HBO vai exibir documentário de duas horas sobre “Game of Thrones” uma semana após o fim da série

Embora a última temporada de “Game of Thrones” ainda não tenha começado, a HBO já está a todo vapor para definir os planos que seguirão no canal após a exibição do capítulo final do maior fenômeno televisivo da década. A emissora anunciou hoje (27) que na semana seguinte ao fim da série será exibido no …

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Hendrick's Gin's giant cucumber stunt sinks: Marketer's Brief


Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.

Kobe Bryant-backed sports drink BodyArmor keeps pouring more into marketing as it goes after Gatorade. Find out about the brand’s latest campaign below, along with what agency board former PepsiCo CEO Indra Nooyi has joined. But first, some gin hijinks.

Cucumber at sea

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Chennai Plastic Surgery: Tattoo Removal Procedure #PRIDE

Chennai Plastic Surgery Print Ad - Tattoo Removal Procedure #PRIDE
Chennai Plastic Surgery Print Ad - Tattoo Removal Procedure #PRIDE
Chennai Plastic Surgery Print Ad - Tattoo Removal Procedure #PRIDE

The campaign was executed as part of promotion for Tattoo Removal Procedure offered by Chennai Plastic Surgery. This campaign was targeted at the LGBT community offering simple cosmetic solution to enable easier transition.

Chennai Plastic Surgery continues to offer many such cosmetic solutions to the LGBT community.

WPP Experiential Network SET Rebrands as Set Creative, Names New Leadership

Set Experience Group, a family of agencies acquired by WPP in 2015, announced its rebranding as Set Creative this week. The New York network consolidated its three divisions, which include retail agency SET, event-focused SET Live and Bespoke, a production shop launched last year in collaboration with “custom fabrications company” Project Visual. It also debuted…

Yamaha: The Dark Warrior

Yamaha Film Ad - The Dark Warrior
Yamaha Film Ad - The Dark Warrior

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai.

Bimbo Bakeries: Round Endings – Titanic, E.T., A Star Is Born

There’re some movies we wished that would’ve end differently. So inspired in people’s perfect ending ideas Donuts Bimbo created “Round Endings” for classics like Titanic and E.T, and for the Academy Award nominee film: A Star is Born. The videos where released on social media during the Oscars ceremony.

Video of Finales Redondos – El barco que se hunde

Video of Finales Redondos – El extraterrestre

Video of Finales Redondos – La cantante que se convierte en estrella

Northrop Realty: Blue Box, Club Bed, Rooms, Faucets

Video of Blue Box

Video of Club Bed

Video of Rooms

Video of Faucets 15

Facebook bans posts supporting white nationalism and separatism


Facebook says it will no longer allow expressions of white nationalism and white separatism on the platform or on Instagram, a significant move for a company that has come under fire for how it polices hate speech among its 2 billion-plus users.

The policy update comes less than two weeks after a self-proclaimed white supremacist killed 50 people in a New Zealand mosque and broadcast the massacre on Facebook Live.

“Going forward, while people will still be able to demonstrate pride in their ethnic heritage, we will not tolerate praise or support for white nationalism and separatism,” the company said in a post Wednesday. Users who search for terms related to white nationalism and separatism will be presented with a link to Life After Hate, a group founded by violent former extremists to help people transition away from hate movements. The policy will go into effect next week.

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Corona Pays Homage to Mexican Roots in Meticulously Crafted Stop-Motion Animation Film

Corona honors its Mexican heritage through a meticulous stop-motion animation film that enlisted the help of Andy Gent, the former head of the puppets department on Wes Anderson’s Isle of Dogs. “The History of ‘La Cerveza M?s Fina,'” a 60-second ad for the Mexican market narrated by Gael Garc?a Bernal and created by Los Angeles…

Ordinary Gods

Video of ORDINARY GODS – Trailer