Beginning with the limited series “Chernobyl” in May, the premium cable network will begin showing new episodes of some of its scripted series on Monday nights.
Brands are paying millions of dollars for the opportunity to make consumers laugh, cry and reach for their wallets.
Na última quinta-feira (31), a Universal Pictures Brasil divulgou por meio de uma resposta a um usuário do Twitter que “Boy Erased: Uma Verdade Anulada” teve o lançamento cancelado no Brasil. Adaptação do livro de memórias de Garrard Conley, a produção há alguns meses teve sua estreia no circuito brasileiro marcada inicialmente para o dia …
O post “Boy Erased” tem estreia nos cinemas cancelada no Brasil (mas não por censura) apareceu primeiro em B9.
“Miss Bala,” with $6.7 million in ticket sales, arrived in third place, behind the holdovers “Glass” and “The Upside.”
Michael C. Hall is on all fours. He’s dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an imaginary tail. Hall picks up a gloved hand and mimics a cat cleaning its…
Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]
The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.
Good morning Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest (but not last) edition of our Super Bowl Alert. It’s finally here all the suspense, anticipation and excitement oh yeah, and there’s a football game on tonight too.
Final tally
Audi, which ran serious Super Bowl ads in its previous two appearances, is going for laughs this year in an ad plugging its electric vehicle ambitions. By pivoting to humor this year, Audi is following the path of a lot of other advertisers that are avoiding tackling anything remotely political.
The 60-second ad by Venables Bell & Partners opens with a shot of a man walking through a field to meet his grandfather who takes him to a garage and shows him an all-electric Audi e-tron GT concept car. The scene is way too corny to be true, and turns out it is not. It was all a vision the man had while choking on a cashew at work. The spot concludes with the message, “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”
The ad, released online today, will air in the second quarter on Sunday. Audi’s e-tron GT concept is expected to go into production in two years. The e-tron SUV, which makes a cameo in the ad, is scheduled to hit showrooms in the second quarter of this year.
Fiat Chrysler Automobiles will sit out its first Super Bowl since 2009, leaving the game without a high-profile advertiser known for big-budgeted, celebrity-filled spots.
The automaker confirmed its plans today, saying it would pursue a digital-only strategy including seven online ads that it described as a “big game blitz.” It is a major change in strategy for FCA and global Chief Marketing Officer Olivier Francois, who has made his name by filling the Super Bowl with ads starring the likes of Clint Eastwood and Eminem. But this year, Francois is operating under a new CEO, Mike Manley, who took the reigns last summer after Sergio Marchionne became seriously ill and later died.
By bypassing TV, the automaker will save the estimated $5 million per 30 seconds of ad time that in-game spots cost. Last year, FCA ran five ads during the game.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Straight Talk Wireless promotes its $45-per-month unlimited talk/text/data plan. NBA stars including Klay Thompson and Damian Lillard help ring in the Chinese New Year (which falls on Feb. 5 this year). And a gamer in a Mtn Dew (aka Mountain Dew) spot says the brand’s new Game Fuel “tastes like berry-flavored win sauce.”
The cola wars spilled into the Georgia state legislature this week when an Atlanta-area lawmaker used a floor speech to defend Coke against Pepsi, which has blanketed the city with billboards and other marketing in advance of the Super Bowl. PepsiCo is an official National Football League sponsor, but Coca-Cola Co. is headquartered in Atlanta, where the game will be played.
“I have to tell you that as I have driven around the city this week, I have seen some disturbing signs,” Rep. Wes Cantrell, a Republican who represents the Atlanta suburb of Woodstock, said during a morning order speech, referencing Pepsi’s advertising onslaught.
Then, after putting some Coke bottles on his podium, he goes on to make reference to Pepsi’s Super Bowl ad, which takes on the habit of waiters asking patrons if Pepsi is OK when Coke is not available. In the ad, by Goodby Silverstein & Parnters, Steve Carell goes on a rant saying “Pepsi is more than OK.”
Depois de alguns teasers misteriosos, a Pringles enfim divulgou o seu comercial para o Super Bowl deste ano. E como tudo indicava, a grande estrela do anúncio da marca de salgadinho é a Alexa, o assistente pessoal da Amazon que de repente toma consciência de que não pode experimentar uma batatinha Pringles, assim como testar as …
O post Super Bowl 2019: Comercial da Pringles ilustra tragédia de uma Alexa que não pode experimentar o salgadinho apareceu primeiro em B9.
The cola wars spilled into the Georgia state legislature this week when an Atlanta-area lawmaker used a floor speech to defend Coke against Pepsi, which has blanketed the city with billboards and other marketing in advance of the Super Bowl. PepsiCo is an official National Football League sponsor, but Coca-Cola Co. is headquartered in Atlanta, where the game will be played.
“I have to tell you that as I have driven around the city this week, I have seen some disturbing signs,” Rep. Wes Cantrell, a Republican who represents the Atlanta suburb of Woodstock, said during a morning order speech, referencing Pepsi’s advertising onslaught.
Then, after putting some Coke bottles on his podium, he goes on to make reference to Pepsi’s Super Bowl ad, which takes on the habit of waiters asking patrons if Pepsi is OK when Coke is not available. In the ad, by Goodby Silverstein & Parnters, Steve Carell goes on a rant saying “Pepsi is more than OK.”
Wix.com is returning to the Super Bowl with an ad starring supermodel Karlie Kloss.
The 30-second commercial will air in the second half of the Big Game. This is the company’s fifth consecutive Super Bowl spot.
Kloss, who is the founder of a code camp for young women, has appeared in multiple Wix ads since 2017. The ad, which has been repurposed, shows Kloss updating her personal website through Wix, highlighting features like the Wix Pro Gallery and SEO Wiz.
Video Producer: Max Sternlicht
Bumble had just six weeks to shoot its first Super Bowl ad.
The decision for the women-led social networking platform, best known for its dating app, to buy into the Big Game came on Thanksgiving Day. With many marketers spending a year on Super Bowl creative, this proved a challenge.
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide receiver, can only expect to play in the league for just over two years. Increasingly, professional athletes are turning to side hustles…
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