Apple retail chief Angela Ahrendts to leave in April


Apple Inc. said Angela Ahrendts, the head of retail operations, is leaving the company in April after serving in the role since 2014.

The iPhone maker said Ahrendts is taking on new “personal and professional pursuits.” Deirdre O’Brien, human resources chief, will also run the retail unit going forward. Ahrendts, 58, joined Apple after serving as the chief executive officer of fashion giant Burberry Group Plc for almost eight years.

At Apple, she overhauled the company’s retail operations, redesigning stores into meeting places with more open floor plans and a focus on pushing customer service “geniuses” out from behind formal counters.

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Alcohol-Free Deodorant Wipes – These Deodorant and Antiperspirant Wipes Deliver Lasting Freshness

(TrendHunter.com) Unilever unveiled a range of antiperspirant and deodorant wipes to help on-the-go consumers easily swipe their underarms, neck and chest with products that provide fresh, 24-hour odor protection….

Cox Media Group: Account Director

competitive:

Cox Media Group:
Ideabar is a full-service advertising agency powered by Cox Media Group that tells powerful brand stories. Our Marketing Vanguards + Media Rockstars b
West Palm Beach, Florida

Editor’s Letter: The Customer Experience Has Changed Drastically in the Past Decade (Thank Goodness)

Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it’s stayed with me for 16 years. I walked into a major mattress store fresh out of college and full of excitement about furnishing my first apartment,…

Orangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest Brands

Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you…

Snap's revenue beats estimates as user base stops shrinking


Snap Inc. is figuring out how to squeeze more revenue out of a stagnant user base.

The company, maker of the photo-messaging app Snapchat, reported $389.8 million in fourth-quarter sales, exceeding the $377.5 million average analysts’ estimate. Though Snap failed to add any new users since the prior period, the steady numbers are a victory considering that analysts projected the amount of people using Snapchat daily would shrink. The company said it’s “cautiously optimistic” that users will remain level again this quarter. The stock surged more than 20 percent in late trading.

Snap said it has been able to add more advertisers using its automated advertising tools, increasing demand and therefore boosting prices for promotions on the mobile app. After a volatile year of executive departures, a redesign that outraged some users, and problems with the Android version of Snapchat, Chief Executive Officer Evan Spiegel is working to make the most of the social-media platform and trying to grow the still-unprofitable business into something more sustainable, he told investors Tuesday in remarks prepared for the earnings report.

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Ad Age Women to Watch Europe entries are now open


Ad Age is now accepting nominations for Women to Watch Europe, a program that honors women who have made significant contributions to the worlds of media, advertising and marketing. Now in its fourth year, honorees will join a prestigious and fast-growing global community of Women to Watch in the U.S., Mexico and more.

“It’s important, now more than ever, to recognize and upfift women who are propelling our industry and who are shining examples for others,” says Ad Age Executive Editor Judann Pollack. “These are the women who are leading the way for others to succeed.”

Those chosen will become part of the Women to Watch Europe community, a powerhouse group now more than 60 strong. Honorees are judged on their accomplishments in 2018. They will be celebrated at a London event this spring.

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Vodafone: Everyone In – #TeamOfUs

Video of Everyone In | #TeamOfUs Online Film

Louis Armstrong House Museum Hires a New Director to Guide Expansion Project

Kenyon Victor Adams, a 40-year-old artist and curator, hopes to bring Armstrong’s archive “into the 21st century.”

Snap Stems the Flood of Users Leaving Its App

The social media company, which makes the Snapchat ephemeral messaging app, said on Tuesday that the flood of users who were leaving its platform had subsided.

Disney beats first-quarter estimates as broadcast results soar


Walt Disney Co. reported first-quarter sales and profit that beat analysts’ recently lowered estimates as gains in the company’s broadcast division countered slumping cable results.

Profit in the quarter came to $1.84 a share, Disney said Tuesday, beating the $1.54 a share analysts were predicting. Sales, little changed at $15.3 billion, also exceeded estimates.

ESPN+, its direct-to-consumer service, now has more than 2 million paid subscribers, Walt Disney CEO Bob Iger said during a conference call with Wall Street analysts. This is more than double where it was five months ago.

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Digital Advertising Agency: Account Manager

Competitive annual salary + benefits:

Digital Advertising Agency:
NYC-based advertising agency is seeking an experienced, detail-oriented Digital Account Manager. This role is heavy on day-to-day client interactio…
New York City, New York

The Thomas Collective: Marketing Account Director (PR & Digital)

Please include salary requirement with your cover letter and resume. :

The Thomas Collective:
We’re looking for a bright, seasoned Account Director to oversee communications programming for a growing silo of consumer goods accounts.
New York City, New York (US)

YouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018

YouTube CEO Susan Wojcicki shared some of the Google-owned video site’s 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the number of creators earnings at least five figures through the site rose by over 40 percent. Ariana Grande’s video for Thank U,…

9 filmes do Festival de Sundance 2019 que você vai querer assistir este ano

Terminou no último domingo mais um Festival de Sundance, mostra de cinema independente que acontece anualmente na cidade de Park City, nos Estados Unidos, e que marca o início do circuito de grandes festivais. O festival é também o principal lar para a atual produção estadunidense independente, tendo servido nos últimos anos de ponto de …

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Digital media layoffs shouldn't come as a surprise


The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.

In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global workforce, resulting in about 250 layoffsand plenty of anger directed at BuzzFeed’s leadership (as well as lots of sympathy for the fired workers). It hasn’t helped that, as various outlets have reported, the layoffs were staggered over several days, leaving many staffers in an agonizing state of uncertainty.

The truth, though, is that BuzzFeed has been operating in a vaguely agonizing state of flux for quite a while now.

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Watch the newest commercials on TV from Geico, Sling, Toyota and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Toyota shows off some of the features of the new RAV4, including Alexa integration. Sling serves up a fresh 15-second TV cut of a campaign starring relationship expert Dr. Ruth that debuted onliine last August. And for some reason a man does some hibachi grilling (and is insanely good at it) in Geico’s latest.

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Opinion: Why Super Bowl Sunday doesn't matter unless game day is everyday


As we reflect on another Super Bowl come and gone, what did brands really get for the $5+ million they invested?

Unlike other major league sports or the Olympics, the Super Bowl is over in a few hours and then disappears for another year. Brands that run 30-second spots during the game are not all Super Bowl “sponsors” or even NFL partners, and in 2019 we saw many with a strategy of “one and done.” While brands that choose to run an ad can have some success, frankly, only those with a longer-term continuity plan will win. Most of the brands that ran ads on Sunday will suffer the consequences of poor long-term brand planning and have squandered their initial investment.

A Communicus study found in 2017 that 1) only 10 percent of consumers remember the average Super Bowl ad and know the brand being advertised and 2) 80 percent of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.

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Small shops seek more independence from holding companies


Rarely does a week go by that an advertising holding company doesn’t announce they’re buying a stake in an independent agency. Now, the pendulum might be swinging the other way around.

In just the last few weeks, a number of shopsincluding Johannes Leonardo, O’Keefe Reinhard & Paul and Richard Attias & Associateshave made that move. WPP-backed shop Johannes Leonardo quietly reduced the world’s largest holding company’s stake in the agency from 49 percent to 25 percent at the end of last year, according to people familiar with the matter. Last week, WPP said it agreed to sell its 49 percent stake in global communication advisory firm Richard Attias & Associates. And similarly without fanfare, Chicago-based OKRP late last year regained its independence from Interpublic Group of Cos., which had held a minority stake in the shop.

At a time when holding companies are struggling to meet the financial demands of shareholders, indies seem to be having a moment. Wieden & Kennedy has been sweeping award shows and topped Ad Age’s Agency A-List last year. Speculation has raged that 72andSunny and Anomaly, both owned by MDC Partners, which is in financial disarray and under fire from a dissident shareholder, might consider buying themselves back. (72andSunny didn’t respond to a request for comment Tuesday, while Anomaly founding partner Jason DeLand said the agency is not considering that route: “We’ve never felt the need to be interventionalist, because we see MDC as a partner, not an ownerthat’s just the way it’s been. There’s no truth whatsoever that we were considering buying ourselves back … we have not entertained that. We don’t see the need.”)

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AT&T snags NBA sponsor title away from Verizon


AT&T became the next official wireless sponsor of the National Basketball League on Tuesday, a title it snagged from longtime rival Verizon.

At the same time, Verizon isn’t completely going away, as it will continue sponsoring the NBA, only not as the official wireless provider.

The news is significant as it comes at a time when the mudslinging between carriers for 5G dominance has escalated.

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