ESTAL: SOS Christmas

ESTAL Print Ad - SOS Christmas

A poster for a Christmas donation campaign to SOS Mediterranee, a NGO that helps to save refugees at the sea.

Cut Golf: The Mix Up

Video of The Mix Up – Cut Golf

Hellmann's: The Doggy Swag

We waste tons of food at big gatherings… But giving leftovers to your guests it’s not exactly a classy move. Looking at the Golden Globes we created an awareness campaign engaging celebrities and their social media presence to ignite a trend that gives leftovers a place in the spotlight again.

Video of The Doggy Swag

GAIS: The Fanager

To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout.
Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media.

Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.

Video of The Fanager

Philadelphia: Soft. Unlike Butter.

Philadelphia Print Ad - Soft. Unlike Butter.

Crate Club: Man with Bare Hands

We have shown how ridiculous a man looks in the wild when he doesn’t use professional devices.

Video of Naked bare handed crotch fishing? If that’s not your style, Crate Club is here for you.

TotalPec: Feed Your Cattle with Results, 1

TotalPec Print Ad - Feed Your Cattle with Results, 1

Managing cattle is a difficult business. You need a really good nutrition diet to make it more profitable. To show the results of a right feeding, we used information plates that are common in the rural area with a simple twist.

TotalPec: Feed Your Cattle with Results, 2

TotalPec Print Ad - Feed Your Cattle with Results, 2

Managing cattle is a difficult business. You need a really good nutrition diet to make it more profitable. To show the results of a right feeding, we used information plates that are common in the rural area with a simple twist.

WWF: Oceans are Coming

WWF Print Ad - Oceans are Coming

Volvo: Volts by Volvo

What is the use of electric driving if you don’t charge your car with green energy?

That’s the idea behind Volts by Volvo, a green energy contract for your house by Volvo. It shows Volvo’s broader view on driving electrified with a shift from car alone to car and house.

Volts by Volvo is an idea of FamousGrey, and this new product has been launched last Friday during the Brussels Motor show. It’s backed up by a national survey, showing that 56% of Belgian drivers are not aware of the origin of their electricity.

Video of Volts by Volvo UK

Christine Kay, Editor on Prizewinning Times Projects, Dies at 54

Ms. Kay helped shepherd Pulitzer-winning series, including the celebrated “Portraits of Grief” remembrances of the victims of 9/11.

‘The Height of the Storm’ Is Heading to Broadway

The play, by Florian Zeller, is slated for Manhattan Theater Club’s 2019-20 season, along with works by Jeff Augustin and Qui Nguyen.

JC Penney exits appliances again


The whirlwind romance of JC Penney and the appliance business feels like a washing machine in the spin cycle. Three years after announcing it was re-entering the category, selling kitchen and laundry appliances, the Plano, Texas-based department store chain is exiting the business, a company spokeswoman confirmed on Wednesday.

The decision, effective Feb. 28, was made “to better meet customer expectations, improve financial performance and drive profitable growth,” the retailer wrote in a blogpost. In addition, JC Penney is also pulling back on furniture, which will only be available online and in some Puerto Rico stores. The company plans to reconfigure existing stores to focus on core strengths of apparel and home furnishings, which are higher-margin, the blogpost read.

It’s the latest decision by new CEO Jill Soltau, who joined JC Penney from Joann Fabrics late last year. JC Penney used to sell appliances several decades ago, but took a 30-year break before resuming in 2016, under the helm of then-CEO Marvin Ellison, a Home Depot veteran who left Penney for the top job at Lowe’s last year. Last month, Penney announced that Chief Marketing Officer Marci Grebstein, with the brand just two years, would be pursuing “other opportunities.” Grebstein’s last day was earlier this month. At the same time, the retailer said it is searching for a chief customer officer, who will lead all of marketing.

Continue reading at AdAge.com

Watch the newest commercials on TV from Ralph Lauren, Lexus, Axe and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Axes serves up a fresh TV cut of a basketball-themed ad for Axe Ice Chill that debuted online a couple weeks ago. Lexus calls its RX “the leading luxury SUV of all time.” And Ralph Lauren celebrates young love in a dreamy black-and-white spot for Ralph Lauren Romance.

Continue reading at AdAge.com

Well-Equipped Luxury Caravans – The Eriba Touring 820 Caravan Accommodates Up to Four Passengers (GALLERY)

(TrendHunter.com) The Eriba Touring 820 Caravan is a high-end take on the classic camping trailer that aims to change perceptions regarding what it’s like to spend extended periods on the road. Featuring a 28-…

Agencies of the Future Will Shift to Refocus on Culture and Talent Instead of Tech

Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors, talent and the organization of that talent were essentially all it took to make an agency better and different. This…

Pinterest: Here’s How to Stop Notifications About the Activities of Other People

Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications related to the activities of your Facebook friends and the people you follow on the platform. For instance, you may be notified when another…

3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead–no longer important for search marketing–isn’t the whole truth. Nevertheless, sweeping statements like “the death of the keyword is imminent” are important to consider as search…

Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising efforts. With better measurement came higher standards, followed by more metrics than are even necessary. Now, many advertisers are getting lost in an…

5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth

In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer’s journey. For example, when a shopper looks up product reviews on their phone in the store before deciding to purchase an item. However, Google’s ZMOT campaign seemed to fall on…