Hasta La Creative!

Lyn Slater, the 65-year-old professor who became the fashion world’s “Accidental Icon” after her photo was snapped during New York Fashion Week. Food entrepreneur Ayesha Curry (and better half of NBA star Stephen Curry). Electropop artist and mental health advocate Elohim. Sustainable florist Paloma Teppa. These diverse women are among the faces of GoDaddy’s new campaign, “Make the World You Want.” And they’re a far cry from the scantily-clad Super Bowl caricatures that helped to put the brand on the map more than a decade ago.

The campaign continues the brand’s steady push over the last few years to target its marketing more tactically to a diverse base of consumers with different needs, highlighting the various tools GoDaddy offers while promoting a message of empowerment.

Continue reading at AdAge.com

I think we’re living in a precarious age. Nothing in the modern media is what It appears to be. We’re surrounded by stories, personalities, and corporate entities that simply operate by the maxim that “the end justifies the means.” Especially if that means outright deception. Shiv Singh and Rohini Luthra, Ph.D. take a closer look […]

The post “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison appeared first on Adpulp.

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.

On Wednesday, Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands’ Pages were not allowed to engage with people within their own personal communities. Pages are the official accounts for brands, publishers and small businesses, separate from personal accounts.

“When we talk about Groups, we are talking about community,” say Alex Himel, VP of business products at Facebook. “In the real world, businesses are part of the community.”

Continue reading at AdAge.com

(TrendHunter.com) Fashion label GCDC introduces its latest ‘Futuro Beach’ collection for the Spring/Summer 2019 season and it boasts vibrant design elements throughout the entire range. The campaign…

Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of the firm’s leadership team will work in its New York headquarters and report directly to CEO and chairman Michael Kassan. Vollmer joins MediaLink from Strategy&,…

The Facebook Communities Summit at the company’s headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting tools were added for group administrators. Facebook Group admins can now inform members when they violate the rules of the group. Facebook Facebook Facebook Facebook Facebook…

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Audley Travel

Too many travel companies offer cookie-cutter, one-size fits all vacations. But not Audley. With expert “country specialists,” Audley helps people build customized, hyper-specific, multi-destination trips that are truly unique to each person and their interests. The execution focuses on how an Audley trip includes ALL the unique experiences you’ve been searching for.

Advertising Agency:Sleek Machine, Boston, USA
Creative Director:Tim Cawley
Account Supervisor:Lisa Gapinske
Acd:Jeff Marois
Writer:Jeff Marois
Art Director:Mikayla Belson
Integrated Producer:Tarra Marino

The A-List & Creativity Awards might be closed for entries, but here’s one more chance for you to make your mark.

We’ve partnered with WP Engine on the Breakthrough Experience Award, a special honor to be announced at our upcoming A-List and Creativity Awards Gala that will recognize a campaign from 2018 that challenged conventional wisdom to create a breakthrough web or digital experience for a brand.

Specifically, we’re looking for a campaign or experience that leveraged design and technology to deepen engagement with customers in new and exciting ways. Emerging or developing technologies like AR, VR or voice might be involved–or perhaps you employed tried and true tools in a completely unexpected way. The winning work will have demonstrated such ingenuity while ultimately increasing brand awareness and growth.

Continue reading at AdAge.com

A Delta spokesman says the airline rotates Coke products regularly as part of a brand partnership, “but missed the mark with this one.” Delta began removing the napkins last month.

Coke also issued a statement. “We sincerely apologize to anyone we may have offended,” the beverage giant said, adding that the napkins will be replaced with other designs.

But not everyone was sour on the napkins. Some who posted on social media Thursday appreciated the brands’ attempts at brokering real-life connections at a time when most fliers are digitally focused.

Continue reading at AdAge.com