Singapore Tourism: Singapore Tourism Facebook AR Camera Effect

The Visit Singapore Facebook AR Filter helps tourists discover trendy party spots in Singapore, it transports them to these locations with augmented reality!

Users can take selfies, record videos, of themselves and their friends all while wearing fun props that are part of each location’s vibe. With classy music accompanying each location and fun 3D elements, it truly brings out the feel of these unique party destinations in the city.

Video of Singapore Tourism & Visit Singapore Facebook Augmented Reality AR Camera Filter Lens

Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to These Stats

It’s the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential customers? According to Unruly, which unveiled its list of “most effective” ads based on its EQ score data made up of survey…

3 Secrets to Peloton’s Astonishing Success

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn’t seen change in “40-plus years.” They set out to shift the fitness landscape–not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands. Their main goal…

Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and operator of 1,600 fitness centers build and strengthen its brand across creative, strategy, experience, design and media planning and buying. Planet Fitness has…

‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger

The numbers for IHOP’s wildly successful IHOb campaign–touting its burgers by temporarily changing its brand name–are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of the campaign and over 27,000 earned media articles remain eye-watering. It’s one thing to read the coverage, but it’s quite another to actually hear from the…

Yara: Yara Lab

Yara Print Ad - Yara Lab

Yara Megalab is a system that evaluates and cross soil samples from all around the world in order to come up with the ideal fertilizer solution for each crop. The idea here is to show how customized and accurate the system is for farmers.

Jack White Wins Eurovision. Kind Of.

The former White Stripes frontman was added to the credits for the 2018 Eurovision winner, “Toy,” a pop anthem sung by Netta Barzilai of Israel.

Jenny Holzer’s Desert X Installation Postponed Over Concern for Bighorn Sheep

The artist’s light projection piece, which focused on gun violence, was slated to appear during the desert exhibition’s opening weekend.

Digital media layoffs shouldn't come as a surprise


The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.

In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global workforce, resulting in about 250 layoffsand plenty of anger directed at BuzzFeed’s leadership (as well as lots of sympathy for the fired workers). It hasn’t helped that, as various outlets have reported, the layoffs were staggered over several days, leaving many staffers in an agonizing state of uncertainty.

The truth, though, is that BuzzFeed has been operating in a vaguely agonizing state of flux for quite a while now.

Continue reading at AdAge.com

Modular Desk Organizers – Re:ease Takes Cleanliness to a Higher Level with Structure & Efficiency (GALLERY)

(TrendHunter.com) Re:ease is a tidy modular desk organizer by Marc Stu?ber and Laurent Hartmann. The product is intended to minimize the clutter through a slick and minimalist design that can adapt to the demands of…

Germany Clamps Down on Facebook’s Practice of Combining User Data From Multiple Sources

The Bundeskartellamt, Germany’s federal cartel office, issued a ruling today aimed at severely curtailing Facebook’s practice of combining user data from multiple sources, both inside and outside of the social network’s family of applications. Today’s ruling is the culmination of an investigation that began in March 2016. Facebook has 30 days to appeal the decision…

Segundo o Twitter, mais de 126 milhões de pessoas acessam a plataforma diariamente

Numa jogada um tanto “ousada” para os padrões da empresa, o Twitter revelou publicamente nesta quinta-feira (7) qual o número médio de pessoas que trafegam por sua plataforma no dia-a-dia. Depois de anos anunciando somente a quantidade mensal de usuários, a rede social divulgou que atualmente cerca de 126 milhões de indivíduos acessam o site …

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Danone espalha seus primeiros anúncios pelas ruas de Paris para comemorar 100 anos

A multinacional francesa Danone faz 100 anos em 2019, e para celebrar a ocasião, a marca resgatou os primeiros anúncios que divulgaram seus produtos. Os cartazes foram revisitados pela agência BETC Paris, e espalhados pelas ruas da capital francesa. Segundo a campanha, a intenção foi “decorar e iluminar as ruas cinzas de Paris em fevereiro, …

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“Pelas Famílias Brasileiras”: relatório mostra tipos de famílias mais comuns, o que as ameaça e como defendê-las

“Pela família brasileira” decisões são tomadas, polêmicas são estabelecidas, leis são aprovadas, promessas eleitorais são feitas. Mas que famílias são essas? Para começar a trilhar esta jornada a Contente, empresa que trabalha a serviço da conexão entre pessoas e marcas, se uniu à 65|10, consultoria criativa especializada em mulheres, e usou como ponto de partida …

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Graças ao Super Bowl e “Bob Esponja”, “Sweet Victory” bomba nos streamings de música

Em um Super Bowl marcado por um jogo modorrento e um show do intervalo sem graça, talvez o maior destaque do evento tenha sido mesmo a participação especial de Bob Esponja na apresentação do Maroon 5 e a história de como o amado personagem da Nickelodeon foi parar na final da NFL. Tudo aconteceu por …

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Amazon investe em startup de carros autônomos

A Amazon participou de uma rodada de investimentos da Aurora Innovation, startup de tecnologia dirigida pelo ex-chefe da divisão de carros autônomos do Google. O total arrecadado foi de US$ 530 milhões, mas não foi revelado quanto a empresa de Jeff Bezzos investiu de fato. A Aurora desenvolve projetos sobre mobilidade autônoma. A startup teve …

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Para alavancar IGTV, Instagram passa a exibir prévias no feed

Lançado em junho de 2018, o IGTV foi a grande aposta do Instagram para competir com o YouTube. Com um formato simples e direto, a plataforma focava em vídeos de até dez minutos, que pudessem ser revisitados em qualquer outro momento e, portanto, fossem complementares à seção Stories, onde os usuários postam vídeos curtos que …

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Caixa de Histórias 158 – Gone: O mundo termina aqui

E começamos mais uma temporada com mais um edição do #FalaNoCaixa , desta vez tentamos sobreviver no mundo de “Gone” de Michael Grant. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: www.facebook.com/caixadehistoriaspodcast. Twitter e Periscope: twitter.com/caixa_historias. Instagram: www.instagram.com/caixadehistorias. Grupo de Leitores no Facebook – Pandores: …

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Sprite: I Love You, Hater


Film
Sprite

Advertising Agency:Santo, Buenos Aires, Argentina
Chief Creative Officer:Maxi Itzkoff
Executive Creative Directors:Rafael Santamarina, Juan Ignacio Etchanique
Creative Directors:Juan Manuel Quintero Betancur, Javier García
General Account Director:Florencia Spinetta
Account Director:Sabrina Santos
Production Director:Leandro Sussman
Producer:Ella Sercovich., Malachy Mcanenny
Production House:Anonymous
Director:Karim Ho Doo
Executive Producers:Lori Stonebreaker, Kerry Haynie
DoP:Mattias Rudh
Art Director:Jon Blud
Stylist:Laura Vandall
Editors:Leila Sarraf, Alejo Hoijman
Post Production:Mpc
Color Grading:Ricky Gausis
Sound & Music:Ballad, Bamba

Fuchs: Fish, Chicken

Print
Fuchs

Advertising Agency:MullenLowe, Bucharest, Romania
Creative Director:Damian Nunez
Art Director:Silviu Antohe
Copywriters:Mihai Costache, Radu Nantu
Photographer:Dan Vezentan, New Folder Studio
Client Service:Ana Fara