Hasta La Creative!

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn’t seen change in “40-plus years.” They set out to shift the fitness landscape–not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands. Their main goal…

The numbers for IHOP’s wildly successful IHOb campaign–touting its burgers by temporarily changing its brand name–are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of the campaign and over 27,000 earned media articles remain eye-watering. It’s one thing to read the coverage, but it’s quite another to actually hear from the…

The former White Stripes frontman was added to the credits for the 2018 Eurovision winner, “Toy,” a pop anthem sung by Netta Barzilai of Israel.

The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.

In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global workforce, resulting in about 250 layoffsand plenty of anger directed at BuzzFeed’s leadership (as well as lots of sympathy for the fired workers). It hasn’t helped that, as various outlets have reported, the layoffs were staggered over several days, leaving many staffers in an agonizing state of uncertainty.

The truth, though, is that BuzzFeed has been operating in a vaguely agonizing state of flux for quite a while now.

Continue reading at AdAge.com

The Bundeskartellamt, Germany’s federal cartel office, issued a ruling today aimed at severely curtailing Facebook’s practice of combining user data from multiple sources, both inside and outside of the social network’s family of applications. Today’s ruling is the culmination of an investigation that began in March 2016. Facebook has 30 days to appeal the decision…

A multinacional francesa Danone faz 100 anos em 2019, e para celebrar a ocasião, a marca resgatou os primeiros anúncios que divulgaram seus produtos. Os cartazes foram revisitados pela agência BETC Paris, e espalhados pelas ruas da capital francesa. Segundo a campanha, a intenção foi “decorar e iluminar as ruas cinzas de Paris em fevereiro, …

O post Danone espalha seus primeiros anúncios pelas ruas de Paris para comemorar 100 anos apareceu primeiro em B9.

Em um Super Bowl marcado por um jogo modorrento e um show do intervalo sem graça, talvez o maior destaque do evento tenha sido mesmo a participação especial de Bob Esponja na apresentação do Maroon 5 e a história de como o amado personagem da Nickelodeon foi parar na final da NFL. Tudo aconteceu por …

O post Graças ao Super Bowl e “Bob Esponja”, “Sweet Victory” bomba nos streamings de música apareceu primeiro em B9.

Lançado em junho de 2018, o IGTV foi a grande aposta do Instagram para competir com o YouTube. Com um formato simples e direto, a plataforma focava em vídeos de até dez minutos, que pudessem ser revisitados em qualquer outro momento e, portanto, fossem complementares à seção Stories, onde os usuários postam vídeos curtos que …

O post Para alavancar IGTV, Instagram passa a exibir prévias no feed apareceu primeiro em B9.

Film
Sprite

Advertising Agency:Santo, Buenos Aires, Argentina
Chief Creative Officer:Maxi Itzkoff
Executive Creative Directors:Rafael Santamarina, Juan Ignacio Etchanique
Creative Directors:Juan Manuel Quintero Betancur, Javier García
General Account Director:Florencia Spinetta
Account Director:Sabrina Santos
Production Director:Leandro Sussman
Producer:Ella Sercovich., Malachy Mcanenny
Production House:Anonymous
Director:Karim Ho Doo
Executive Producers:Lori Stonebreaker, Kerry Haynie
DoP:Mattias Rudh
Art Director:Jon Blud
Stylist:Laura Vandall
Editors:Leila Sarraf, Alejo Hoijman
Post Production:Mpc
Color Grading:Ricky Gausis
Sound & Music:Ballad, Bamba