Hasta La Creative!

A Organização Mundial da Saúde anunciou em junho de 2018 que passaria a reconhecer oficialmente o vício em videogames como distúrbio de saúde mental. A condição é definida como um padrão de comportamento que faz as vítimas priorizarem jogar videogame acima de quaisquer outros interesses e atividades diárias, com um crescimento progressivo que traz consequências …

O post Presidente da Nintendo incentiva debate sobre vício em videogames apareceu primeiro em B9.

Media

This agency self-promo piece of content summarizes our crazy -lemon- spirit. The team wore their best outfits in this two minutes slow motion film, thus demonstrating that many things can occur in only 120 seconds. So can you image what can happen in a full year?

Advertising Agency:agence black lemon, Paris, France
Creative Director:Christophe Mussard
Creative:Theo Boussion
Art Producer:Clement Chabert
Head of Amplification:Raphael Catherin

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Maybe by now you’ve read Jeff Bezos’ astonishing tell-all blog post. The Amazon CEO accused the National Enquirer of trying to extort him by threatening to publish his intimate photos (including a “below the belt selfie.”) The Amazon CEO went public with slimy emails he says he received from the Enquirer’s parent company, American Media Inc. AMI’s CEO David Pecker is an old friend of President Trump. (AMI has not commented yet.)

Continue reading at AdAge.com

Sprint filed a federal lawsuit against AT&T on Thursday, claiming the telecom carrier is practicing a misleading marketing campaign around the fifth generation of mobile technology, or 5G.

Many experts believe that the techwhich could deliver speeds that are 100 to 200-times faster than 4Gwon’t arrive at scale for at least another two years.

While a 5G smartphone has yet to be released, AT&T updated its phones to replace the “LTE” symbol commonly found atop of its consumer’s mobile screens with “5Ge,” which some say suggests that its phones are ready for the fifth generation of mobile tech.

Continue reading at AdAge.com

(TrendHunter.com) High-waisted underwear is making a comeback as it is evident that more and more brands are beginning to embrace the silhouette in playful and even alluring iterations. French lingerie brand Superbe…

It’s been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March 31 and will focus on Julia Louis-Dreyfus’ Selina Meyer as she runs for president. “She’s as true…

It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal action is taken against the publisher. With presumptuous headlines like Prince Harry telling his brother “It’s Hell at Home!”…

Film
Vodafone

Advertising Agency:JWT Folk, Ireland
Producer:Eric Brindley
Creative Directors:Karl Waters, Keith Lawler
Account Management:Lauren Murphy
Social Strategy Lead:Clodagh Hynes
Account Director:Conor Thompson
Broadcast Director:Michael Cullen
Senior Strategist:Rachel Haslam
Senior Creative:Donal O’Higgins
Ceo:Abi Moran
Production Company:Thomas Thomas Films
Director:Hadi