Hasta La Creative!

Não deve ser mais mistério para ninguém que “Capitã Marvel” vai se passar na década de 90. O novo filme do Marvel Studios e último antes do grande final apoteótico que promete ser “Vingadores: Ultimato” vem brincando de formas inteligentes com a sua ambientação temporal durante a campanha, seja nos trailers ou mesmo em eventos …

O post Site oficial de “Capitã Marvel” é uma grande homenagem à cafonice da internet dos anos 90 apareceu primeiro em B9.

Por motivos um tanto óbvios, a compra da Fox pela Disney deve gerar uma série de impactos na indústria audiovisual que pode mudar a Hollywood como conhecemos hoje. Enquanto os executivos de ambas as empresas começam a dar maiores detalhes sobre o que vai acontecer a partir do fechamento da aquisição e os últimos detalhes …

O post Hulu continuará um “recurso valioso” depois da compra da Fox pela Disney, afirma vice-presidente do serviço apareceu primeiro em B9.

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Ushuaïa

In honor of Japan Week on Ushuaia TV (TF1 group), we created a manga-styled ad to showcase 6 TV shows.

This ad is the first ever manga TV guide.

Advertising Agency:Brand Station, Paris, France
Chief Creative Officer:Loic Chauveau
Creative Director:Damien Guiol, Samy Benama
Art Director:Damien Guiol
Copywriter:Samy Benama
Illustrator:Akira Takahashi
Pr Manager:Fabien Manzano Martinez
New Business Manager:Natcha Crea

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Superfan.In

Background: South India is known for being warm and humid throughout the year. Ceiling fans in almost every home run 24/7, 365 days thanks to the temperature. This also means that they consume a considerable amount of electricity. Superfan wanted consumers to realize that there is no need to compromise on comfort by saving on electricity. With its line of energy-efficient fans, consumers could save up to 500 rupees more on their electricity bill compared to any other fan. On the other hand, owning an energy-efficient product means you’re also doing your bit to save the planet. It’s a win-win, for both consumer and environment. Idea: The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span. Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency. With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes. This, while also saving energy and electricity. They are ‘shaped to fly’.

Advertising Agency:Madras Global, India
President:Vikram Menon
Senior Vice President:Sriram Sunder
Creative Directors:Ajit Devadason, Sendil Kumar
Art Directors:Vinay Saya, Ajit Devadason
Copywriters:Sendil Kumar, Ajay S Kurpad
Illustrator:Vinay Saya

Saturday night’s debut of the Alliance of American Football helped nearly 3 million sports junkies avoid the comedown of gridiron withdrawal. And while the inaugural broadcast largely delivered what the league’s backers promised, tracking the new venture’s ratings progress may present something of a challenge in the weeks ahead.

Launching on the heels of Super Bowl LIII, the AAF’s opening night averaged 2.91 million viewers and a 2.1 overnight rating on CBS. In the 9 p.m. to 11 p.m. EST window, the AAF premiere out-delivered ABC’s Oklahoma City-Houston NBA game (which also posted a 2.1 in the metered markets) by some 389,000 viewers.

If America’s first look at the AAF was somewhat fracturedthe majority of viewers (78 percent of all markets) were presented with the San Diego-San Antonio game, while the remainder had the option to tune in to Orlando’s blowout of Atlantathe broadcast itself was as advertised. The 35-second play clock kept things hopping like a bunny on Adderall, and the breaks in the action were few and far between. In other words, there weren’t very many in-game opportunities for advertisers to shill their products.

Continue reading at AdAge.com

(TrendHunter.com) From unstaffed denim stores to trying on clothing items in AR, this list of February 2019 retail innovations explores some of the ways in which brands are changing to appeal to the modern consumer….

Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms’ magically delicious cereal milk. M&Ms melting in your mouth. But as consumers’ eating patterns evolve, will the fun foods of decades past be available for kids to enjoy? Today’s…

A 61ª edição do Grammy se propôs a ser uma maior celebração à diversidade, seguindo os passos do que já começou na edição de 2018. Mas, diferente da cerimônia anterior, neste ano a representação, principalmente feminina, veio além do espaço concedido em performances e apresentações, já que muitas mulheres tiveram seus trabalhos reconhecidos com a …

O post Grammy 2019 destaca artistas mulheres e reconhece o impacto de “This is America” apareceu primeiro em B9.

Category: Beyond Madison Avenue
Summary: Industry experts say that if legal action is taken related to the Jeff Bezos blackmail allegations however, that might change.b