Feb
14
Jack Link's: Power Thru Commutes
Posted in: Uncategorized
Feb
14
Books News: Dan Mallory, 2 Starkly Similar Novels and the Puzzle of Plagiarism
Posted in: UncategorizedReaders have noticed an overlap between “The Woman in the Window,” by A.J. Finn — a pen name for Dan Mallory — and Sarah A. Denzil’s “Saving April.”
Feb
14
India Proposes Chinese-Style Internet Censorship
Posted in: UncategorizedThe Modi government’s plan, which would require tech companies to automatically block a vast array of content, stifles free speech, critics said.
Feb
14
Our Modern Love Editor on How His Job Is ‘a Lot Like Online Dating’
Posted in: UncategorizedIt turns out that finding essays for the weekly column is a lot like finding love.
Feb
14
OpenX CEO Tim Cadogan on the evolution of programmatic, and going to the cloud
Posted in: Uncategorized
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Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.
How do you explain what you do to people you meet at cocktail parties?The news came just a month after the Pasadena, California-based supply-side platform laid off some 100 employees as it prepared for the deal and continued to push into the video arena. Tim Cadogan, CEO of OpenX, sat down with Ad Age to discuss the arrangement and how the programmatic landscape looks in 2019. This interview has been edited for space and flow.
Feb
14
Behind the Scenes: Turning the Westminster Dog Show Into a Social Media Sensation
Posted in: UncategorizedUntil a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred canines from the comfort of their own homes. Today, it’s expanded into Westminster Week, held annually at New York’s Madison Square Garden,…
Feb
14
Giphy quer publicidade em chats privados
Posted in: Uncategorized
Durante a apresentação da Giphy na Brandweek: Challenger Brands, evento realizado anualmente pela Adweek em Nova York, o atual CEO da empresa Alex Chung palestrou sobre o atual estado da publicidade nas redes e como a atual disposição de marketing no meio virtual tem sido tudo menos produtivo para as grandes empresas. Para o executivo, …
O post Giphy quer publicidade em chats privados apareceu primeiro em B9.
Feb
14
Danish Road Safety Council: Unsharp Campaign
Posted in: UncategorizedOutdoor
Danish Road Safety Council
Copenhagen based ad agency ‘& Co’ and ‘The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the party goers take the bus and leave the car keys at home it could save lives.
Take the bus, if you’ve been drinking.
Advertising Agency:& Co., Copenhagen, Denmark
Creative Directors:Thomas Hoffmann, Robert Cerkez
Concept:Mikkel Møller, Ulrik Søby
Photographer:Morten Bengtsson
Final Artist:Anders Martin Jensen
Client Managers:Morten Fabricius, Thomas Christenson
Project Manager:Anders Antvorskov
Media Supplier:Out of Home Media Aps
Feb
14
Toys R Us plots a comeback. And Katy Perry's fashion line gets flak for 'blackface' shoes: Tuesday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Will Toys R Us rise again? Maybe. Toys R Us liquidated its business last year in the U.S., taking with it its earworm-y commercials and Geoffrey the giraffe mascot. Now, former executives of the company are reportedly working together under the name Tru Kids Brands to revive the Toys R Us and Babies R Us brands in some form. The Associated Press reports that the company is “exploring various options including freestanding stores and shops within existing stores.” E-commerce is part of the plan, too. The goal is to make this happen by the 2019 holiday season, The AP writes.
Feb
14
Apple's 'greedy' move. Plus, creative (and creepy) Valentine's Day campaigns: Wednesday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Apple is reportedly working on a subscription service that’s similar to Spotify, but for magazines and publications instead of music. For $10 a month, you’d get an all-you-can-read offer, Ad Age’s Garett Sloane reports. But there’s a serious downside for publishers: Apple wants half the proceeds, he writes. Sloane talked to two publishing executives who shared details but who asked that their names not be used. “It’s a shitty deal,” one publishing executive, who spoke on condition of anonymity, told Sloane. “It seems greedy.”
Feb
14
Lada Granta: Lada Granta: Sea
Posted in: Uncategorized
New Lada Granta “Keeping The Word” launch campaign
Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response.
Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances.
As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
Feb
14
Lada Granta: Lada Granta: Wedding
Posted in: Uncategorized
New Lada Granta “Keeping The Word” launch campaign
Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response.
Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances.
As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
Feb
14
Lada Granta: Lada Granta: Ballet
Posted in: Uncategorized
New Lada Granta “Keeping The Word” launch campaign
Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response.
Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances.
As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
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