(TrendHunter.com) One of the world’s most popular foods is now easier than ever to get from the jar to your blender, sandwich, recipe and more with the new Peanut Butter Pump: a convenient device that dispenses and…
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature, which enabled him to add location details and color overlays to photos, videos and livestreams. NEW! Twitter is testing a ‘News Camera’…
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating. Newsom, who was sworn in as governor in January, made the announcement during his State of the State address on Tuesday. “California’s consumers should…
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. “When [Manuel] talked to me about Valentine’s Day, he said, ‘I don’t want to be home, mourning. I want to be active and I…
Do estudo do faroeste de “Josey Wales, O Fora da Lei”, “O Cavaleiro Solitário” e “O Estranho Sem Nome” à desconstrução do sonho americano por meio do fracasso em “Honkytonk Man – A Última Canção” e “Menina de Ouro”, o cinema de Clint Eastwood teve diversas fases ao longo das décadas. Por essa longevidade e variação nas formas de explorar …
O post “A Mula” reflete Clint Eastwood com imperfeição e brilhantismo apareceu primeiro em B9.
Media, Design
Omo
Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world.
To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty.
Introducing: the OMO Tag, made completely out of OMO laundry detergent and 100% water-soluble. Just remove the tag and place it inside your washer. One tag is enough to remove the dirt of 3 garments. To kickstart the sampling, OMO has partnered with Sports 4ever, Beirut’s largest chain of sporting merchandise stores, where they will soon add the tag to every sports outfit. “We are very excited to launch the OMO Tag, a first-of-its-kind innovation in the detergents category that is fun, convenient, easy-to-use and most importantly efficient in fighting dirty stains.
Advertising Agency:TBWARAAD, Dubai, United Arab Emirates
Chief Creative Officer:Walid Kanaan
Executive Creative Directors:Manuel Bordé, Fouad Abdel Malak
Art Directors:Pedro Velasquez, Oswaldo Sá
Copywriters:Leonardo Konjedic, Tarik Frank
Amazon is giving publishers and developerslike Sesame Workshop, TikTok and the Washington Posta way to deliver products from its e-commerce store to their audiences through a new marketing rewards program.
On Thursday, the company launched what it calls Amazon Moments, which has already been tested for months by a small group of partners. Moments works like this: The publisher or developer asks users to perform an action in their apps or on their websites. For instance, a music subscription service asks someone to listen to 20 hours of music and then sends them a link for a free pair of headphones. Then Amazon takes care of all the shippingif the consumer has an Amazon account, of course. TikTok used the program to give prizes to new users who downloaded and shared videos on its app.
Amazon said that the Washington Post, TikTok, Sony Crackle, Sesame Workshop, Bravo, USA TODAY, Sago Mini and Bell Canada were the first to test the service. The Washington Post is owned by Amazon CEO Jeff Bezos.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Adidas invites you to “recode running” (i.e., help reinvent it) in a commercial for its Ultraboost 19 running shoes. Purina celebrates the “Best in Show” winner of the 2019 Westminster Kennel Club Dog Show. And Volkswagen serves up a thrill ride (spoiler: a literal roller coaster is involved) in a spot for the VW Atlas.
Democratic Representative Adam Schiff sent a letter to Google Chief Executive Officer Sundar Pichai and Facebook founder Mark Zuckerberg, expressing concern that their platforms are carrying information discouraging parents from vaccinating their children.
“I am requesting additional information on the steps that you currently take to provide medically accurate information on vaccinations to your users,” Schiff said in an emailed statement. “I was pleased to see YouTube’s recent announcement that it will no longer recommend videos that violate its community guidelines, such as conspiracy theories or medically inaccurate videos, and encourage further action to be taken related to vaccine misinformation.”
Schiff is chairman of the House Intelligence Committee.
Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, we created Timber – a dating service matching tree lovers with beautiful trees around the globe.
Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages. Instead, trees such as California Redwood (bragging about it’s size), and The Ol’ Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers.
Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry.
The musician denies that he had inappropriate online sexual communications “with someone he knew was underage.” Agents from the Crimes Against Children Squad will seek to interview the woman.
Employees said that John Robinson Block was “totally out of control” when he appeared in the newsroom on Saturday night. Management and workers are in the midst of protracted contract talks.
New York, Amazon loves you but you’re bringing it down.
On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its second headquarters in Long Island City, after the company faced a wave of protests.
The Amazon hub would have been the company’s most important headquarters outside of its west coast hometown. Opponents, led most notably by U.S. Rep. Alexandria Ocasio-Cortez, objected to the generous tax package and the opaque process that lured Amazon to the city.
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. “When [Manuel] talked to me about Valentine’s Day, he said, ‘I don’t want to be home, mourning. I want to be active and I…
Do estudo do faroeste de “Josey Wales, O Fora da Lei”, “O Cavaleiro Solitário” e “O Estranho Sem Nome” à desconstrução do sonho americano por meio do fracasso em “Honkytonk Man – A Última Canção” e “Menina de Ouro”, o cinema de Clint Eastwood teve diversas fases ao longo das décadas. Por essa longevidade e variação nas formas de explorar …
O post “A Mula” reflete Clint Eastwood com imperfeição e brilhantismo apareceu primeiro em B9.
Um dos aplicativos de maior sucesso do momento é o TikTok, plataforma onde os usuários compartilham vídeos curtos geralmente com propósitos humorísticos e musicais. A febre mundial, porém, também tem dado dor de cabeça para os jovens de alguns países, e agora o app pode até vir a ser banido da Índia. Isso porque o …
O post TikTok pode ser banido da Índia por ter uso associado a cyberbullying apareceu primeiro em B9.
Há pouco mais de cinco meses, a Nike colocou nas ruas uma campanha que celebrava os 30 anos do icônico slogan “Just Do It” com Colin Kaepernick de garoto-propaganda. E embora a ação tenha sido considerada por muitos especialistas (incluindo os do B9) como uma das melhores peças publicitárias de 2018, a campanha gerou discórdia …
O post Depois de anunciar boicote à Nike, loja de artigos esportivos nos EUA declara falência apareceu primeiro em B9.
Film
Google
Mix and Sound Design:Barking Owl
Creative Director:Kelly Bayett
Mixer and Sound Designer:AJ Murillo
Producer:Ashley Benton
Amazon said it’s pulling out of a plan to build a headquarters in New York City, after a backlash from some residents and politicians.
The e-commerce giant had pledged to hire 25,000 tech workers in coming years with an average salary of $150,000. Almost immediately after Amazon announced last year that it chose Long Island City in Queens as one of two sites to build new corporate offices, local lawmakers and community organizers began to question the project, which was backed by Governor Andrew Cuomo and New York City Mayor Bill de Blasio.
“While polls show that 70 percent of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project we and many others envisioned in Long Island City,” Amazon said in a statement.
So much for a merry Christmas. That is, if you trust the numbers.
Commerce Department figures released Thursday show U.S. retail sales fell 1.2 percent in December from the previous month, the most since 2009, rather than the slight increase economists had forecast. Even more confusing: There was a pullback in a measure based largely on internet sales, which had been expected to be the retailing industry’s saving grace this holiday season.
Some analysts reacted not just with surprise but with an unusually large dose of skepticism. Jim O’Sullivan of High Frequency Economics said the figures were so much weaker than expected “that the data lose credibility,” while Stephen Stanley of Amherst Pierpont Securities said the report “seems seriously out of whack” given mostly upbeat comments from retailers about the Christmas season.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
