We’ve all heard it: The rise of the gig economy is putting an end to the traditional job market. While there’s no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time…
WPP’s Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line “Next Phase Next Chapter,” global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of…
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow…
A “snapchatização” da vida é real. Seguindo o modelo de negócios do Facebook para todas as suas plataformas, o Twitter planeja introduzir nos próximos meses uma ferramenta de câmera de fácil acesso que permitirá ao usuário postar fotos, vídeos e transmissões ao vivo antes de compartilhá-las na timeline – o que é uma medida um …
O post Até o Twitter terá um “Stories” pra chamar de seu apareceu primeiro em B9.
Print
Villa Dog PetShop
Villa Dog’s PetShop and Hotel – Two years anniversary campaign.
Advertising Agency:Capim.AG, Cascavel, Brazil
Creative Director:Marcelo Sacramento; Gustavo Bu Freitas;
Art Director:Marcelo Sacramento
Copywriter:Gustavo Bu Freitas
Attendance:Vinicius Valero, Marcela Weirich
Print
Durex
Advertising Agency:JWT Metro, Tbilisi, Georgia
Senior Copywriter:Lasha Schrüte-Milorava
Art Director:Gio Maghradze
Graphic Designer:Gio Maghradze
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Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.
The news came just a month after the Pasadena, California-based supply-side platform laid off some 100 employees as it prepared for the deal and continued to push into the video arena. Tim Cadogan, CEO of OpenX, sat down with Ad Age to discuss the arrangement and how the programmatic landscape looks in 2019. This interview has been edited for space and flow.
Amazon is giving publishers and developerslike Sesame Workshop, TikTok and the Washington Posta way to deliver products from its e-commerce store to their audiences through a new marketing rewards program.
On Thursday, the company launched what it calls Amazon Moments, which has already been tested for months by a small group of partners. Moments works like this: The publisher or developer asks users to perform an action in their apps or on their websites. For instance, a music subscription service asks someone to listen to 20 hours of music and then sends them a link for a free pair of headphones. Then Amazon takes care of all the shippingif the consumer has an Amazon account, of course. TikTok used the program to give prizes to new users who downloaded and shared videos on its app.
Amazon said that the Washington Post, TikTok, Sony Crackle, Sesame Workshop, Bravo, USA TODAY, Sago Mini and Bell Canada were the first to test the service. The Washington Post is owned by Amazon CEO Jeff Bezos.
Calling all digital gurus from around the world: The A-List & Creativity Awards might be closed for entries, but here’s one more chance for you to make your mark.
We’ve partnered with WP Engine on the Breakthrough Experience Award, a special honor to be announced at our upcoming A-List and Creativity Awards Gala that will recognize a campaign from 2018 that challenged conventional wisdom to create a breakthrough web or digital experience for a brand.
Specifically, we’re looking for a campaign or experience that leveraged design and technology to deepen engagement with customers in new and exciting ways. Emerging or developing technologies like AR, VR or voice might be involved–or perhaps you employed tried and true tools in a completely unexpected way. The winning work will have demonstrated such ingenuity while ultimately increasing brand awareness and growth.
CBS has no intention of letting its NFL rights deal lapse after its AFC-heavy package expires at the end of the 2022 season.
Speaking to investors Thursday evening during the company’s fourth-quarter earnings call, CBS Sports Chairman Sean McManus said his team is ready, willing and able to “do whatever is necessary to make sure the NFL stays on CBS.” If the broadcaster has to fight off would-be suitors from the tech world in order to protect its investment, so be it.
McManus does not, however, expect negotiations for a new deal to begin for some time.
The musician denies that he had inappropriate online sexual communications “with someone he knew was underage.” Agents from the Crimes Against Children Squad will seek to interview the woman.
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser–not just because it was set to close a mere four days later, but also because everything in it was free of charge. The store–a grocery–was the contrivance of Kraft-Heinz, and the…
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined…
Durante a apresentação da Giphy na Brandweek: Challenger Brands, evento realizado anualmente pela Adweek em Nova York, o atual CEO da empresa Alex Chung palestrou sobre o atual estado da publicidade nas redes e como a atual disposição de marketing no meio virtual tem sido tudo menos produtivo para as grandes empresas. Para o executivo, …
O post Giphy quer publicidade em chats privados apareceu primeiro em B9.
Film
BMW
In the public’s view, German carmakers were lagging behind in electric mobility. But with 100,000 electrified vehicles delivered in 2017, BMW outshone even brands like Tesla.
It was time to share this fact not only with our competitors but also with the entire world. To spark a shift in perception and celebrate this business landmark, we spectacularly transformed our oldest landmark, one that has never been used before for communication purposes.
The four-cylinder tower in Munich – BMW’s headquarters and symbol of the gasoline engine – became, thus, on 18 December 2017 an icon of BMW’s vision for the future. A carefully choreographed spectacle of light turned the four cylinders into four 101-meter-high electric batteries.
Over 500 mobile headlights and projectors, 128 tons of equipment, 820 m3 of material and 6 months of planning transformed a landmark into an iconic image generating over 148 million PR impressions worldwide.
Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Executive Creative Directors:Till Eckel, Joachim Kortlepel
Creative Directors:Christian Wölky, Stefan Amtmann, Mihai Gongu
Art Directors:Dustin Przibilla, Elena Knittelfelder, Sebastian Hölzer, Christian Dallmeier
Copywriters:Lena, Charbonnier, Simon Knittel
Account Director:Niels Böse
Project Manager:Cathleen Losch
Heads of Production:Stephan Süß, Sven Hannemann
Film Production Company:Simon & Paul GmbH
Executive Producer:Simon Fessler
Director:Tobias Paul
Director Of Photography:Jannik Nolte
Editor:Jorn Schumann
Photographer:Ralph Larmann
Client Service Director:Jan Anderssen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Facebook is reportedly in talks with the Federal Trade Commission to pay a “multi-billion dollar fine” for user privacy lapses, The Washington Post reports. The report mentions the figure of $2 billion, which sounds slightly less impressive when you consider that Facebook took in revenue of $55.8 billion last year. The probe was opened after the Cambridge Analytica user data privacy scandal was exposed.
Assam tea. Running in Riverside Park. Dosas and museums with his daughter. Writing in his wood-paneled study. And cooking like Jacques Pépin.
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we’ve made progress. Take, for example, the widespread criticism of Liam Neeson’s astonishing interview last week about a moment in his past when he wanted to…
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