Hasta La Creative!

The chairman of New York City Opera’s board — and its biggest benefactor — is stepping down, adding another challenge for the troubled company.

Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about…

New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW’s title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated…

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers…

A Barbie está aumentando sua diversidade na linha Barbie Fashionistas 2019. A nova coleção traz bonecas mais inclusivas e que representam diferentes deficiências físicas, incluindo uma Barbie cadeirante e outra com prótese na perna. Além da bonecas com deficiências físicas, há Barbies com variedade de tons de pele e estilos de cabelo, tudo para aumentar …

O post Linha Barbie Fashionistas 2019 traz bonecas inclusivas com deficiências físicas apareceu primeiro em B9.

A tecnologia de inteligência artificial hoje encontra-se disseminada na sociedade, sendo aplicada a todo tipo de atividade e intuito. Museus, redes de fast food, revistas de beleza, âncoras de jornal… o ser humano parece todo dia encontrar novas maneiras de encaixar as IAs em tarefas e atividades do cotidiano – e isso inclui manipulação de …

O post Conheça o site que usa inteligência artificial para criar rostos apareceu primeiro em B9.

Print
Honda

Vehicle Stability Assist is an exclusive system designed by Honda to anticipate when the car is being driven either deliberately or inadvertently in such a way that a loss of control is about to occur. During cornering, VSA helps the car to correct its path. Print advertisement created by Flex And, Brazil for dealership Honda Novaluz, within the category: Automotive.

Advertising Agency:Flex And, Fortaleza, Brazil
Creative Director:André Nogueira
Art Director:Kiko Cameron
Copywriter:Felipe Diogo

Print
IKEA

Dessert for two, please. Happy Valentine’s Day.

Don’t forget the dessert today.

Advertising Agency:the Smarts, Sofia, Bulgaria
Creative Directors:Pavlina Boneva, Georgi Zlatkov
Art Director:Iva Konstantinova
Graphic Designer:Lusina Terziyan
Copywriters:Doroteya Slavcheva, Stoyko Kavaldzhiev
Account Director:Jana Dakovska
Account Assistant:Ivailo Anev

Media, Direct Marketing, Design
Lidl

This valentine, Belgians showed their lover true emotions, with a fresh emoji. Supermarket chain Lidl inspired them with a unique new packaging for bananas, peaches and eggplants – the most commonly used love emojis. They were presented in “message boxes”, as an ideal for a Valentine message. 

In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes. 

Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message. 

For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis. 

Thousands came home with a real love message, straight from the heart. One that, for sure, was fully appreciated.

Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Sebastien De Valck, Arnaud Pitz
Art Director:Gertjan De Smet
Copywriter:Frederik Clarysse
Design:Gertjan De Smet
Photographer:Marcel Veelo

Film
BMW

In the public’s view, German carmakers were lagging behind in electric mobility. But with 100,000 electrified vehicles delivered in 2017, BMW outshone even brands like Tesla.

It was time to share this fact not only with our competitors but also with the entire world. To spark a shift in perception and celebrate this business landmark, we spectacularly transformed our oldest landmark, one that has never been used before for communication purposes. 

The four-cylinder tower in Munich – BMW’s headquarters and symbol of the gasoline engine – became, thus, on 18 December 2017 an icon of BMW’s vision for the future. A carefully choreographed spectacle of light turned the four cylinders into four 101-meter-high electric batteries. 

Over 500 mobile headlights and projectors, 128 tons of equipment, 820 m3 of material and 6 months of planning transformed a landmark into an iconic image generating over 148 million PR impressions worldwide.

Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Executive Creative Directors:Till Eckel, Joachim Kortlepel
Creative Directors:Christian Wölky, Stefan Amtmann, Mihai Gongu
Art Directors:Dustin Przibilla, Elena Knittelfelder, Sebastian Hölzer, Christian Dallmeier
Copywriters:Lena, Charbonnier, Simon Knittel
Account Director:Niels Böse
Project Manager:Cathleen Losch
Heads of Production:Stephan Süß, Sven Hannemann
Film Production Company:Simon & Paul GmbH
Executive Producer:Simon Fessler
Director:Tobias Paul
Director Of Photography:Jannik Nolte
Editor:Jorn Schumann
Photographer:Ralph Larmann
Client Service Director:Jan Anderssen