The Role Sustainability Plays in Creating Campaigns and Marketing

The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability….

How Brands Can Remain in Control of Their Ever-Increasing Data

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications are often overlooked. Given that data is core to delivering a personalized consumer experience for…

Corona quer acabar com plásticos nos oceanos

A cerveja Corona anunciou uma parceria com a Parley for the Oceans, para o lançamento de um projeto global focado no combate aos plásticos nos oceanos. A iniciativa envolve uma série de ações multidisciplinares para a conscientização e a mobilização da sociedade contra os problemas causados pela presença de plásticos em mares e praias brasileiras. …

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Sucesso na China, aplicativo do Partido Comunista foi desenvolvido pela Alibaba

Há alguns dias, foi revelado nas redes que o aplicativo mais baixado no território chinês era um tal de Xuexi Qiangguo, que curiosamente era de autoria do partido comunista nacional. Em português “Estude a Grande Nação”, o app pelo visto bombou no país ao permitir que o público acompanhe as novidades da administração do presidente …

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The Times retrata políticos como animais e destaca papel de “domesticação” do jornal

Os jornais britânicos The Times e The Sunday Times lançaram uma nova campanha que retrata políticos como animais, em um cenário extremamente confuso e que reflete os tempos atuais da política mundial. No vídeo “Politics. Tamed”, é fácil fazer a referência com a obra “A Revolução dos Bichos”, de George Orwell, com papagaios barulhentos, hienas …

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Reino Unido pode permitir uso de celulares da Huawei em seu território

Numa decisão surpreendente, o Reino Unido deve anunciar a permissão do uso de aparelhos celulares da Huawei pela população britânica. A informação foi divulgada em um relatório publicado pelo Financial Times e lançada pelo Centro Nacional de Segurança Cibernética da nação, que recomendará ao governo a mitigação de quaisquer riscos oferecidos pelos produtos da fabricante …

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De Cabrón Chipotle Pepper: Burn Boredom

Outdoor, Print
De Cabrón

De Cabron’s chipotle pepper is a stronger pepper made with jalapenos. Just a drop of it will burn all the boredom of your day away.

Advertising Agency:Fullpack, Rio de Janeiro, Brazil
Creative Director:Álvaro Rodrigues, Bruno Almeida
Art Director:Felipe Paganoti, Arthur Villas Boas, Rafael Costa
Copywriter:Igor Pontes, Tiago Daltro
Illustrator:Tael Gomes

Terraforming Fantasies

Terraforming is the hypothetical process of deliberately modifying the atmosphere, temperature, surface or ecology of a planet or any other large celestial body in order to make it habitable by Earth-like life.

Engineering inhospitable planets to suit human physiology and needs might sound like science fiction. And indeed we don’t have the technology nor the resources to achieve this enterprise. Yet, the assumption that we can manipulate and colonize other planets (Mars in particular) has received a fair amount of attention over the past few years, demonstrating both a certain anxiety over the health of our own and a very modern hubris that we can solve every problem just by throwing technology at it.


Geert Goiris, Prelap, 2018


Geert Goiris, Owl, 2018

Terraforming Fantasies is the title of Geert Goiris‘s solo show at Banca di Bologna Hall at Palazzo De’ Toschi in Bologna.

The exhibition, composed of photographic prints, a slide show and a video installation, immerses viewers into a world that resembles our own, yet feels alien and slightly disquieting. The near absence of human figure in Goiris’ images contributes to the eeriness. Here and there a figure appears, either human or non-human. Most of the time, they seem to be completely disconnected from their surrounding.


Geert Goiris, Eugenes Neighbourhood, 2002


Geert Goiris, Albino, 2003

The feeling that the images have reached us from another planet “is achieved though specific technical and stylistic choices: the artist primarily uses a large-format camera with special types of film (orthochromatic, aerial, infrared),” reads the press release. “He shoots most of his pictures at dusk, when the light is beginning to fade and become unreliable.”

The oppressive, ambiguous images suggest a very contemporary approach to the Romantic sublime. Nature today still inspires us admiration, apprehension and other powerful emotions. Its appearance and violent manifestations, however, have changed: toxic industrial landscapes, giant waves crashing over seaside towns, ocean plastic patches, giant icebergs breaking in two, etc. As the success of Burtynsky and other photographers of the Anthropocene demonstrates, we revel in these visions of an environment that the actions of men have rendered treacherous. Goiris’ vision of a world that makes us feel powerless is as dramatic as the one captured by Burtynsky & co but it is far more subtle. Its atmosphere is more enigmatic, more suggestive of a world where we are little more than silent and barely tolerated bystanders.


Geert Goiris, Plot Twist, 2016


Geert Goiris, Erta Ale, 2018

I wasn’t expecting to be so impressed with Terraforming Fantasies. I knew very little about the photographer and was actually in Bologna to visit the Thomas Struth solo show at the Fondazione MAST. The Struth exhibition is spectacular but it’s Goiris’ images that keep haunting me today.

Even the setting of the show, designed by the architect Kris Kimpe, conspires to render the exhibition enigmatic and memorable. The large space is filled with hexagonal display units, some closed, others open, each housing photographs or moving images. The irregularly arranged modules demand that we move around, choose our own path through the show and establish our own connections and fictions. We are in charge of the narrative as much as the artist is. Well, almost…


Geert Goiris “Terraforming Fantasies” installation view at Palazzo De’ Toschi, Bologna, 2019


Geert Goiris, Overgrown, 2014


Geert Goiris, Ecologist Place, 2006


Geert Goiris, Dead Bird, 2008


Geert Goiris, Andrea, 2011


Geert Goiris, Wetwood, 2007


Geert Goiris, 12 Minutes Silence, 2003


Geert Goiris, Zverev, 2014


Geert Goiris “Terraforming Fantasies” installation view at Palazzo De’ Toschi, Bologna, 2019


Geert Goiris “Terraforming Fantasies” installation view at Palazzo De’ Toschi, Bologna, 2019

Geert Goiris. Terraforming Fantasies, curated by Simone Menegoi and Barbara Meneghel, is at Palazzo De’ Toschi – Salone Banca di Bologna until 24 February 2019.

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Love Your Mondays, Or Be The Office Outcast

Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world’s greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau […]

The post Love Your Mondays, Or Be The Office Outcast appeared first on Adpulp.

All-in-One Smartphone Wallets – The band&roll Kangaroo Case Protects and Carries Essentials (GALLERY)

(TrendHunter.com) The band&roll Kangaroo case has been designed as a durable accessory for those seeking to streamline their everyday carry and eliminate the need for multiple solutions to bring along with them….

Top 30 Pet Trends in February – From Stress-Reducing Pet Mats to CBD-Incorporated Pet Treats (TOPLIST)

(TrendHunter.com) These February 2019 pet trends range from stress-reducing pet mats to CBD-incorporated dog treats. Addressing pets’ well-being and conditions like anxiety, products like the Hyper Pet LickiMat…

Naruhodo #170 – Para conseguir algo basta acreditar ou querer muito?

Deu na Folha de S. Paulo: “Motivação de aluno pode vencer barreira social, afirma estudo”. Segundo análise da McKinsey de informações do Pisa, a avaliação internacional de aprendizagem, alunos com grau mais elevado de boas atitudes e motivações podem superar barreiras socioeconômicas. O que é fato e o que é factóide? Confira no papo entre o …

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Pouco Pixel Classic Edition 6 – A anatomia de um pixel das galáxias

O que faz um jogo bom ser bom? E o que torna um jogo lendário? Para descobrir, Adriano Brandão e Danilo Silvestre exploram as entranhas dos maiores games de todos os tempos. No caminho, separam o que é essencial e o que é perfurmaria e lançam o desenho animado dos Jabutis Loucos armados com bumerangues. WTF? [Nas férias do Pouco Pixel, estamos relançando episódios …

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Agencies must lead the hiring revolution


It’s a complaint I hear in various work-related contextswhile reviewing candidate resumes, at industry conferences, chatting with clients over dinner: “Good talent is so hard to find.” This sentiment, coupled with a range of studies that suggest between 40 percent and 50 percent of professional hires across all industries fail within the first 18 months, suggests that we have a bit of a human resources crisis on our hands.

But the issue is not a dwindling pool of qualified candidates; it’s a tired, broken system that relies heavily on “hard” skills and a specific kind of experience. Advertising isn’t the only industry guilty of this, but we are the ones who need to fix it.

Whoa, wait why us?

Continue reading at AdAge.com

Agencies must lead the hiring revolution


It’s a complaint I hear in various work-related contextswhile reviewing candidate resumes, at industry conferences, chatting with clients over dinner: “Good talent is so hard to find.” This sentiment, coupled with a range of studies that suggest between 40 percent and 50 percent of professional hires across all industries fail within the first 18 months, suggests that we have a bit of a human resources crisis on our hands.

But the issue is not a dwindling pool of qualified candidates; it’s a tired, broken system that relies heavily on “hard” skills and a specific kind of experience. Advertising isn’t the only industry guilty of this, but we are the ones who need to fix it.

Whoa, wait why us?

Continue reading at AdAge.com

Land Rover takes an urban detour in newest marketing campaign


For its newest round of marketing, Land Rover is coming down from the mountain and into the city.

The luxury auto brandsynonymous with outdoorsy ads for its lineup of SUVsis taking a more urban approach for the U.S. launch of its redesigned Range Rover Evoque. The vehicle, the smallest one in Land Rover’s fleet, is part of the highly competitive compact utility vehicle segment. As sedans and compact cars continue to fall out of favor with consumers, high-riding smaller SUVs have emerged as a huge priority for automakers. Land Rover has sold more than 772,000 Evoques globally since the first-generation model debuted in 2011, according to Automotive News.

For the redesigned 2020 model, which hits dealers soon, Land Rover is making a concerted effort to lure female and urban buyers. Roughly 70 percent of the buyers of the first-generation Evoque were women, many of them under the age of 35, said Kim McCullough, VP of marketing for Jaguar Land Rover North America, in an interview last week at the Chicago Auto Show.

Continue reading at AdAge.com

Top 100 Drinking Trends in February – From AR Craft Beer Labels to Mobile Robotic Bars (TOPLIST)

(TrendHunter.com) These February 2019 drinking trends range from AR craft beer labels to mobile robotic bars. While examples like Carlo Ratti’s ‘Guido’ mobile bar concept address congestion in busy…

Creative Circle: Associate Creative Director

competitive:

Creative Circle:
FAST NEED for an Associate Creative Director to develop and execute creative concepts for cutting-edge social media & digital campaigns in the consume
Austin, Texas

In Bid to Conquer Oscars, Netflix Mobilizes Savvy Campaigner and Huge Budget

Lisa Taback, who worked with Harvey Weinstein on awards campaigns for best picture winners like “The Artist” and “The King’s Speech,” is in charge of the lavish effort behind “Roma.”

Kiyoshi Koyama, Prominent Japanese Jazz Journalist, Dies at 82

As the editor of his country’s leading jazz magazine, he documented the music’s development. As a producer of archival albums, he helped document its past.