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Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Account Director:Carlos Obando
Creative Directors:Carlos Sanchez, Felipe Tellez
Art Directors:Michael Rozo, Jhon Igua
Copywriters:Germán Carrasquilla, Zulma Cepeda
Illustrator:La Salvación
Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept – Blacker than black. Blacker than… matching with your dad on tinder. Or even blacker than… a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee.
Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell’s Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden. Don’t know him? Well, if you lived in prewar America, you would. Gosden voiced the Amos character…
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research platform CivicScience. In fact, 22 percent of respondents said they had purchased something because an influencer recommended it on social media. That’s compared…
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart…
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Colsubsidio
A story begins when another ends.
Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Account Director:Carlos Obando
Creative Directors:Carlos Sanchez, Felipe Tellez
Art Directors:Michael Rozo, Jhon Igua
Copywriters:Germán Carrasquilla, Zulma Cepeda
Illustrator:La Salvación
For the second consecutive year, Skittles is not airing a TV spot on football’s biggest stage but aims to have a big marketing presence for Super Bowl Sunday.
The Mars Wrigley Confectionery brand is selling tickets to a 30-minute show called “Skittles Commercial: The Broadway Musical” that will have one performance on Feb. 3 and will feature a celebrity to be named later.
(Take a moment to reflect on the fact that a company with an actual NFL sponsorship wants people to pay [proceeds go to charity] to see a show with the word “commercial” in the title instead of running a Super Bowl spot. Okay, let’s continue.)
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then, SpecialGuest has worked with brands including Google, Spotify, Squarespace and YouTube. SpecialGuest has branched out to offer the approach across a range of creative directors. Duffy likened the…
In order to raise awareness to the importance of early diagnosis of breast cancer, The ad was released in October during the breast cancer awareness month inspired by the new positioning of Audi supporting women to drive.
JC Penney is on the hunt for another top marketer, its third in four years. Marci Grebstein, the current chief marketing officer, will depart the Plano, Texas-based brand Feb. 3 to “pursue other opportunities,” according to a company spokeswoman.
On Monday afternoon, the struggling retail chain said it is searching for a chief customer officer. That person will be tasked with leading marketing initiatives, including customer loyalty and messaging, across all channels at the brand. Grebstein, who formerly handled marketing at Lowe’s, joined Penney in 2017. She replaced Mary Beth West, who had been with the brand for just two years before joining Hershey.
Penney has also had its share of departures at the CEO level. Last year, CEO Marvin Ellison exited the department store to lead Lowe’s; Penney hired the former CEO of Joann Stores Jill Soltau late last year.
competitive:
Creative Circle:
Position: Print DesignerLocation: PortlandStatus: FreelanceEstimated Duration: WeeksStarts: Within a Couple WeeksRate: Up to $27/hrJob Description:Our
Portland, Oregon
Print
Colsubsidio
A story begins when another ends.
Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Account Director:Carlos Obando
Creative Directors:Carlos Sanchez, Felipe Tellez
Art Directors:Michael Rozo, Jhon Igua
Copywriters:Germán Carrasquilla, Zulma Cepeda
Illustrator:La Salvación
Samira Ansari joins Johannes Leonardo as group creative director, leading teams for clients including MassMutual, Amazon, EA Sports and The Bezos Family Foundation. Previously, she was a group creative director at Grey New York overseeing Bose, Pringles and Marriott. She was also a creative director at J. Walter Thompson New York and has held positions at Saatchi Paris, TBWA and Leo Burnett.
Dan Sanchez, editorial lead for our new voice initiative — enabling you to “hear the news,” straight from Times journalists, via Alexa — answers questions about what that conversation could be like.
Stephen B. Burke, the chief executive of NBCUniversal, put Jeff Shell in charge of the company’s Hollywood operations, while Mark Lazarus will oversee its TV assets.
It’s a media agency makeover for salon brand Great Clips: The marketer has tapped Knoxville, Tennessee’s independent shop Tombras Group as its new media agency of record.
The appointment which involves buying and planning across TV, radio, digital, social, search, programmatic and out-of-home comes after a six-month agency review run by Ark Advisors. Tombras, a full-service shop, takes over media from Minneapolis-based agency Periscope.
In a statement, Periscope said the agency and client parted ways earlier this year due to creative differences. “While we were invited to participate in their recent media RFP, Periscope decided to decline,” the shop said.
PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013. Johnson joins PayPal from West, a marketing and venture capital firm where she worked with clients like Square, Twitter and Braintree,…
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