Altinok joins Identity, Khalsa opens Imposter, AICP announces exec appointments


Identity has signed Turkish-born film and commercial director Ayse Altinok to its roster for U.S. representation. Altinok, who moves from Biscuit Filmworks, has helmed spots for the likes of Jose Cuervo, SOS Homophobie, Larabar, Boots No7 and Horizon Organic. Prior to moving into directing in 2009, she spent 10 years as a senior creative at Wieden & Kennedy’s Amsterdam and Portland offices, where she led client accounts for Coca-Cola and Nike. She is currently in production on her first feature film “Oil,” a story told in three languages and filmed in locations throughout Turkey and Holland. She is also repped by Suneeva in Canada and LaPac in France.

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Super Bowl Alert: Girl power!


Good morning Super Bowl junkies,

I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. In the weeks leading up to the game, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.

That’s nuts

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World Yuru Sports Association: Yuru Sports – Sports For All

World Yuru Sports Association Integrated Ad - Yuru Sports - Sports For All

PETA: Bull Riding

PETA Print Ad - Bull Riding

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

PETA: Circus

PETA Print Ad - Circus

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

PETA: Cockfighting

PETA Print Ad - Cockfighting

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

PETA: Greyhound Racing

PETA Print Ad - Greyhound Racing

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

PETA: Hunting

PETA Print Ad - Hunting

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

McDonald's: Ghettofaust

McDonald's Print Ad - Ghettofaust

Lotte: Lotte Chocolate

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn’t be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us.

Video of Juice | LOTTE Chocolate

Hot Wheels: Service Toys, 1

Hot Wheels Print Ad - Service Toys, 1

Hot Wheels: Service Toys, 2

Hot Wheels Print Ad - Service Toys, 2

Hot Wheels: Service Toys, 3

Hot Wheels Print Ad - Service Toys, 3

Amazon / Mashable X: Parents, Kids and Mindful Tech

Video of Parents, Kids, and Mindful Tech

Three Simple Rules to Guide Your Marketing Communications Spending

Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as “The Ad Contrarian,” Hoffman was a science teacher. Now that he’s enjoying his retirement from the agency, he makes time to speak and […]

The post Three Simple Rules to Guide Your Marketing Communications Spending appeared first on Adpulp.

Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal traits made available to advertisers.

Lampert wins bid to keep Sears alive


Eddie Lampert won a bankruptcy auction for Sears with a plan that will keep the retailer in business and seek to save tens of thousands of jobs, according to a person with knowledge of the discussions.

Lampert’s bid prevailed over competing proposals from liquidators that would have forced the 126-year-old department store chain to shut down and sell its assets. The bid is valued at over $5 billion and represents an improvement of more than $150 million over the hedge fund manager’s previous offer, the person said, asking not to be identified because the talks are confidential.

The agreement, reached in the wee hours of Wednesday, caps two days of discussions behind closed doors in New York to determine whether Sears would be worth more dead or alive. Sticking points during the talks had included whether Sears Chairman Lampert should be insulated from lawsuits over his previous turnaround deals for the company, Bloomberg previously reported. The final agreement doesn’t include such a release for Lampert, the source said.

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Super Bowl Alert: Girl power!


Good morning Super Bowl junkies,

I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. In the weeks leading up to the game, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.

That’s nuts

Continue reading at AdAge.com

Fitz&Co: Senior Account Executive – Media Relations

Competitive annual salary + health, 401K:

Fitz&Co:
Senior Account Executive w/ 5-7 years of professional experience in public relations, communications, and fine arts, at a PR agency.
New York City

Most Facebook Users Are Clueless About the Interest Lists in Their Ad Preferences Tools

Facebook provides some robust tools for its users to learn about why they are seeing the ads that are served to them via its platform. The trouble, according to a new survey from Pew Research Center, is that the majority of its users are clueless about the existence of those tools. Facebook spokesperson Joe Osborne…