Jan
18
Snackout: Jeans
Posted in: Uncategorized
Delicious cereal mix Snackout can be with you now everywhere, at any time of the day. It’s the same incredible flavor as always, more practical, to make your days lighter.
Jan
18
Snackout: Pocket
Posted in: Uncategorized
Delicious cereal mix Snackout can be with you now everywhere, at any time of the day. It’s the same incredible flavor as always, more practical, to make your days lighter.
Jan
18
Snackout: Purse
Posted in: Uncategorized
Delicious cereal mix Snackout can be with you now everywhere, at any time of the day. It’s the same incredible flavor as always, more practical, to make your days lighter.
Jan
18
Club Premium Beer: The Country of the Panama Hat
Posted in: Uncategorized
“Panama Hats” are beautiful and world renowned artisanal pieces. People who love these hats assure that they were called as such before Theodore Roosevelt was born. But it was on the North American president’s visit to the Panama Canal in 1906 that the hat became known by this name all around. Although they are worldly renowned as “Panama Hats,” they are originally made in Pile, Ecuador. Today in the city of Montecristi, the details of the hats are fine-tuned with such patience, exquisite softness, and to such extent that the quality of the straw can be mistaken with silk.
With this action, Club Premium wants to call the attention of everyone and reach an agreement: the hat which both countries share should maintain its worldwide name, but all labels and all places in the world where this emblematic hat is referred to, must give credit to the expertise, quality, and hard-work of the Ecuadorian master craftsmen from Pile, Montecristi, Cuenca, and other places in Ecuador, who dedicate their life and time to converting humble straw strands into masterpieces. The “Panama Hat” and Club Premium beer. 100% Ecuador, 100% Mastery.
Jan
18
R. Kelly Dropped by RCA Records After Documentary Furor
Posted in: UncategorizedKelly, once one of the biggest and most influential stars in pop music, has been dogged by accusations of sexual misconduct since the mid 1990s.
Jan
18
McCann retreats from Army review
Posted in: Uncategorized
McCann is finally waving a white flag after a long battle for the U.S. Army account.
In an unexpected twist to a long-running saga, McCann filed January 18 to the U.S. Court of Federal Claims requesting “the voluntary dismissal of its protest” that was initially filed in November.
The lucrative account went up for review in 2014 but has been extended multiple times along with its contract with McCann. After the business was awarded to Omnicom Group’s DDB in November of last year, Interpublic Group of Cos.’ McCann filed a protest with the Government Accountability Office which was ultimately unsuccessful. The GAO denied McCann’s protest bid on the grounds that its submission was incomplete because of a missing disk. McCann then took the matter to the U.S. Court of Federal Claims, where it remained until today’s filing by the agency to dismiss.
Jan
18
Watch the newest TV commercials from Burger King, Qatar Airways, Mitsubishi Electric and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Qatar Airways imagines a fantastical 1950s musical-style trip for a family, who dance through Paris and ice skate in New York. Mitsubishi Electric promotes its Hyper Heating Systems’ power by showing a spokesman on an oddly melting ice cube. And Burger King takes its Big King XL burger to the streets for a comparison taste test (one verdict: “like a Big Mac but more large and in charge”).
Jan
18
Google Is Expected to Get Hit With a Third Antitrust Penalty
Posted in: UncategorizedThe European Union is expected to soon announce another antitrust fine against Google–this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner Margrethe Vestager, who heads up EU competition policy, is expected to soon announce a fine for the AdSense product, sources told Bloomberg Thursday evening. It’s unclear when exactly…
Jan
18
McCann Ends 4-Year Battle Over U.S. Army Contract
Posted in: UncategorizedMore than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency…
Jan
18
Kinder Ovo tem brinquedo banido por suposta referência à Ku Klux Klan
Posted in: Uncategorized
Aparentemente a falta de atenção na produção de um brinquedo-surpresa do Kinder Ovo resultou em uma séria gafe para a marca, que teve o produto banido dos mercados onde era encontrado. A produtora do chocolate, a Ferrero, interrompeu as distribuições do Kinder Ovo contendo um brinquedo estampado com as iniciais “KKK”, o que levou algumas …
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Jan
18
CNN vai abrir canal de notícias no Brasil
Posted in: Uncategorized
A CNN está vindo para o Brasil. Após a saída de Douglas Tavolaro do comando do Jornalismo da Record, o próprio Tavolaro ao lado do empresário Rubens Menin anunciaram nesta segunda-feira (14) o fechamento do acordo de licenciamento com a emissora estadunidense para a criação da CNN Brasil. De acordo com o UOL, o canal …
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Jan
18
Benefit Cosmetics escolhe modelo com Síndrome de Down para nova campanha
Posted in: Uncategorized
A Benefit Cosmetics na Irlanda escolheu a modelo Kate Grant, que tem Síndrome de Down, como o rosto de sua campanha para promover o novo delineador da marca. Desde o início de sua carreira, Grant procurou aumentar a conscientização sobre a inclusão de pessoas com Síndrome de Down no mercado profissional. A Benefit acabou descobrindo …
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Jan
18
Britânicos elegem David Bowie como o maior artista do século XX
Posted in: Uncategorized
O público britânico elegeu o cantor David Bowie como o maior artista do século XX. A BBC Two conduziu uma pesquisa junto de sua série “Icons”, e o público preferiu Bowie a outras figuras pop, como Marilyn Monroe, Charlie Chaplin e Billie Holiday. Os quatro foram indicados na categoria “Celebridades”, e agora, uma votação final …
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Jan
18
Super Bowl 2019: Alexa deprimida será a estrela do comercial da Pringles
Posted in: Uncategorized
A Pringles este ano deve fazer uma aposta um tanto inusitada para seu comercial do Super Bowl. Depois de uma estreia discreta no evento no ano passado, agora a marca vai colocar ninguém mais que a Alexa pra estrelar sua peça do grande jogo. Uma Alexa que, no caso, está em plena depressão porque não …
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Jan
18
Aplicativo chinês mostra mapa com os devedores próximos a você
Posted in: Uncategorized
A China tem mesmo avançado com seu Sistema de Crédito Social, projeto que avalia os cidadãos quanto ao seu comportamento social e econômico. A promessa é que o sistema seja oficialmente implantado até 2020, pontuando as pessoas de acordo com suas interações ou infrações com instituições públicas e privadas, como quebrar regras de trânsito ou …
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Jan
18
Na Suécia, anúncios mostram onde moradores de rua podem encontrar abrigo
Posted in: Uncategorized
A empresa de publicidade Clear Channel possui mais mil painéis digitais espalhados por Estocolmo, capital da Suécia. Aproveitando sua maciça presença na cidade, a empresa, em parceria com organizações locais, tem divulgado anúncios que mostram aos moradores de rua onde encontrar abrigo à noite. A iniciativa começou em novembro de 2018 e tem dado resultado. …
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Jan
18
Abordando preconceito, Aeroméxico dá descontos pra quem tem origem mexicana
Posted in: Uncategorized
No começo do ano, a Aeroméxico lançou em suas redes sociais uma nova campanha de viés político bem provocativo. Em meio à verdadeira guerra que a administração Trump se encontra com outros órgãos do governo estadunidense para construir o seu tão prometido muro na fronteira com o México, a companhia aérea mexicana resolveu criar uma …
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Jan
18
Most Americans Still Unaware of Facebook Ad Targeting
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them.
Jan
18
McCann retreats from Army review
Posted in: Uncategorized
McCann is finally waving a white flag after a long battle for the U.S. Army account.
In an unexpected twist to a long-running saga, McCann filed January 18 to the U.S. Court of Federal Claims requesting “the voluntary dismissal of its protest” that was initially filed in November.
The lucrative account went up for review in 2014 but has been extended multiple times along with its contract with McCann. After the business was awarded to Omnicom Group’s DDB in November of last year, Interpublic Group of Cos.’ McCann filed a protest with the Government Accountability Office which was ultimately unsuccessful. The GAO denied McCann’s protest bid on the grounds that its submission was incomplete because of a missing disk. McCann then took the matter to the U.S. Court of Federal Claims, where it remained until today’s filing by the agency to dismiss.
Jan
18
Watch Luke Wilson in Colgate's Super Bowl commercial
Posted in: Uncategorized
Luke Wilson gets real close in Colgate’s Super Bowl ad for its Total oral care brand.
Colgate debuted the 30-second spot on Friday. The commercial, which was created by WPP’s Red Fuse Communications, will air in the third quarter. It was directed by Bryan Buckley, who has more than 60 Super Bowl commercial credits to his name.
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