Hasta La Creative!

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

Every single person matters. Every contact. Every colleague. Every client. Every single person you meet at the beginning is the single most important person you’ve ever met.

I’ve learned a lot since starting Highfield. But the thing I wish I’d learned earlier is that this is a people business. You’re only as good as the people who like you. And there’s no time to be a jerk. There’s no encounter during which you can afford to be aloof. There’s no person who is not worth your best self. There’s no conversation short enough to waste.

Continue reading at AdAge.com

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

Every single person matters. Every contact. Every colleague. Every client. Every single person you meet at the beginning is the single most important person you’ve ever met.

I’ve learned a lot since starting Highfield. But the thing I wish I’d learned earlier is that this is a people business. You’re only as good as the people who like you. And there’s no time to be a jerk. There’s no encounter during which you can afford to be aloof. There’s no person who is not worth your best self. There’s no conversation short enough to waste.

Continue reading at AdAge.com

Lexus is sitting out the Super Bowl this year but, ahead of the game, the brand is launching a four-minute football-themed ad touting some “new” safety features and technology for quarterbacks. Taking a stab at some levity in a quasi-mockumentary style, the Toyota-owned brand and its agency, Team One, are “launching” technology to keep quarterbacks…

In recent years, Kia has become synonymous with running Super Bowl ads that star a celebrity. The brand featured Aerosmith’s Steven Tyler in 2018, Melissa McCarthy in 2017, Christopher Walken in 2016, Pierce Brosnan in 2015, and Laurence Fishburne as his Matrix character Morpheus in 2014. But this year, Kia is breaking precedent and running…

Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent “Ring Your Rep” campaign where guests could phone Congress from The Standard phone booths, The Standard is exploring unconventional ways to serve hotel guests. And as they prepare…

Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but “catfish” has taken on a whole meaning in the age of social media. Nowadays, a catfish more commonly refers to an individual who assumes another identity online and uses it to lure an…

A Academia de Artes e Ciências Cinematográficas de Hollywood anunciou hoje (22) a lista de filmes indicados à 91° edição dos Academy Awards, o prêmio mais cobiçado de Hollywood. Entre os destaques, os grandes campeões de nomeações este ano no Oscar foram “Roma” e “A Favorita”, que conseguiram cada um dez indicações. Atrás deles há …

O post “Roma” e “A Favorita” lideram lista de indicados ao Oscar 2019 apareceu primeiro em B9.

The teaser shows off Chenoweth’s range and some cute pups. And, of course, there’s some avocado toast on hand.

Avocados From Mexico’s marketing plans this season include a partnership to promote dog adoption and a website AnythingforAvos.com. The marketer plans to run the “Chorus” teaser and a second teaser during Animal Planet’s Puppy Bowl XV, which airs a few hours before the Super Bowl. Then, its Super Bowl spot is set to run during the game’s second quarter.

Avocados From Mexico is making its fifth consecutive appearance in the Super Bowl. This is its first year working with EnergyBBDO, which won the creative account in 2018. Avocados From Mexico worked with GSD&M on its prior four Super Bowl spots, which featured celebrities including Scott Baio and Chris Elliott.

Continue reading at AdAge.com