UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with…
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it’s striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging…
Marketing to men: how hard can it be? Given the heated conversation over Gillette’s most recent campaign and its impact on consumers, the answer may well be “harder than it looks.” But another P&G brand also has a new ad appealing to that target demographic by assuring them that it’s OK to attend to your…
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these gamers didn’t shrug off the technical glitches and patiently wait for their signal to return. In fact, they straight up freaked. “This sucks, this…
Na guerra das plataformas de streaming, o Hulu acaba de anunciar que reduzirá o preço de seu plano básico para apenas US$ 5,99 por mês, a partir do dia 26 de fevereiro. Atualmente, o plano custa US$ 7,99. O plano mais barato não é sinônimo de mais anúncios. Ainda assim, o plano sem comerciais permanecerá …
O post Hulu diminui valor de assinatura depois da Netflix aumentar o seu apareceu primeiro em B9.
Depois de divulgar ontem (22) o misterioso teaser abaixo, a Budweiser lançou hoje nas redes o seu comercial para o Super Bowl 2019. Ao som da icônica “Blowin’ in the Wind” de Bob Dylan, a peça de um minuto consiste basicamente de um cachorro recebendo o “sopro do vento” enquanto fica sentado no topo de …
O post Super Bowl 2019: Comercial da Budweiser promove operação sustentável ao som de Bob Dylan apareceu primeiro em B9.
Neste mês, a Cheetos inaugura a Casa do Chester Cheetah, espaço inspirado no personagem e que traz cômodos interativos para o público. A ativação surge como parte da ação que explora as inusitadas férias do Chester Cheetah, que some das embalagens dos salgadinhos até fevereiro, com o objetivo de gerar um mistério sobre sua ausência …
O post Cheetos inaugura casa do Chester Cheetah em São Paulo apareceu primeiro em B9.
Carrie Bradshaw está de volta! Pelo menos por alguns segundos, já que Sarah Jessica Parker reviveu sua personagem de “Sex in the City” em uma campanha da Stella Artois. A cena mostra o que era exatamente a abertura da série, com Carrie em um look tão fashionista quanto o da época, andando confiante pelas ruas …
O post Sarah Jessica Parker recria abertura de “Sex in the City” para campanha da Stella Artois apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A trucker is inspired to “start something new” in his life by listening to “Learn Spanish With Paul Noble” on Audible. A mom explains to her daughter that “some things you just can’t take back”like a questionable tattoounless you got it from Aldi, which offers a “Twice As Nice” money-back guarantee. And TurboTax Free really wants you to know it’s free.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Neutrogena promotes its new single packs of makeup-remover cleansing towelettes. Mattress brand Casper wants you to experience “the magic of bedtime” through its 100-night trial program. And an ad from Florida’s Natural, an orange juice brand owned by a cooperative of Florida farmers, disses “the corporate executives of Coke and Pepsi” and their competing OJ products (Simply Orange and Tropicana, respectively).
Cardi B is not expected to be in the Super Bowl halftime show, but she did make it into Pepsi’s ad. The soda brand confirmed today that the hip hop star will appear along with Steve Carell in its spot for the Big Game. Last week the brand announced that Lil Jon will be in the ad. That adds up to a pretty hefty talent pricetag for the 30-second spot by Goodby, Silverstein & Partners.
Pepsi also sponsors the halftime show, which will be headlined by Maroon 5 with appearances by rappers Travis Scott and Big Boi. No other acts have been officially confirmed. A person familiar with the show planning says there are no indications that Cardi B will appear.
In a widely cited Page Six report late last year, a Cardi B rep batted down rumors that she was demanding a $1 million fee to perform at the show. The rep went on to say that “there was never a firm offer to begin with for a performance. There [were] talks about it, but she was not particularly interested in participating because of how she feels about Colin Kaepernick and the whole movement.” That is a reference to Kaepernick starting the movement of players kneeling during the national athem to protest racial injustice.
In Brazil, the month of September was defined as the month of combat for suicide. It’s called “Setembro Amarelo” (Yellow September). The ads were published during September, using real suicide searches on Google. The objective was to teach relatives and friends how to help this people using the Safernet’s site.
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