When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWAWorldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and an exodus of talent. But with the arrival of president and CEO Troy Ruhanen in 2014, TBWA has been quietly rebuilding, assembling…
Vladimir Putin has banned gay propaganda in Russia, host of the Fifa World Cup. But here in Argentina, besides being socially accepted and legal, when it’s time to cheer our soccer’s National Team, there is no man or woman that is ashamed to show their love for the players or other fans. In other worlds we think that there is nothing wrong with love between men. With FIFA World Cup 2018 in Russia as a context, we show Argentina’s passion for football with a parallelism between Russia’s condemnation of love between men and the passion and craziness Argentina’s fans and players show, without remorse or shame, when Argentina’s national team plays. Crazy celebrations, kisses among team players, and more. It’s a kind of warning to Russia’s president Vladimir Putin for what he is about to witness in his own country every time Argentina plays.
Showing in just 34 theaters, “The Favourite” had early results in line with two of last year’s Oscar-season hits, “Lady Bird” and “The Shape of Water.”
In a series of YouTube animated shorts, the cartoon sailor is being recast as a youthful, environmentally resourceful fellow.
Google Home and Amazon Echo don’t carry paid advertising, so companies are trying more creative ways of using them to reach consumers.
Rania Youssef’s lacy, revealing dress at a Cairo film festival spurred three lawyers to sue her. A trial has been scheduled for January.
More than two dozen journalists worldwide have been killed by members of organized crime since the start of 2017, according to a report by Reporters Without Borders.
competitive:
Creative Circle:
Position: FULL TIME Copywriter (Pharma) – San FranciscoLocation: San FranciscoStatus: Full-TimeEstimated Duration: Direct HireStarts: Within a Couple
San Francisco, California
competitive:
Creative Circle:
Position: Account Director (Full-time)Location: ManhattanStatus: Full-timeEstimated Duration: full-time Starts: As soon as the right person is foundRa
New York, New York
How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
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